Hosted by Paducah Bank · 🇺🇸 US · EN · 9 episodes
Established thought leaders with verified media credentials.
This podcast is about what happens when you stop thinking like a bank that happens to market and start thinking like a leader who builds culture, brand, and community impact on purpose. I’ve spent 28 years inside community banking, leading an innovative brand in a highly regulated industry. Along the way, I’ve learned that the difference between an institution that blends in and a brand that matters is not budget. It’s clarity, courage, and consistency. We’ll talk about marketing, yes. But we’ll also talk about leadership, reputation, community partnerships, and how a bank and a community can support one another in real ways. And if you’re listening because you’ve ever thought, “I want to do something bold but I’m going to get shut down,” you’re in the right place. Let me tell you why I named this show Built to Matter. Because in community banking, you don’t get to hide behind being big. You win by being meaningful. You win by showing up. You win b
Paducah Bank hosts Built to Matter, a business show with 9 episodes published.
Community banking was never meant to blend in—it was meant to build trust, culture, and something that lasts. In this episode of Built to Matter, Susan Guess explores a familiar dynamic inside every organization: everyon
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Community banking is about more than transactions—it’s about people, purpose, and building something that lasts. In this episode of Built to Matter, Susan Guess shares a deeply personal story about leadership, workplace
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How do community banks build real relationships with the next generation? In this episode of Built to Matter, Susan Guess shares the story behind Paducah Bank’s Teen Ambassador Program, a youth leadership initiative that
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What happens when a community bank turns a conference room into a content studio? In this episode of Built to Matter, we explore the idea behind creating a dedicated social media room for storytelling, video content, and
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What if the most powerful marketing a bank can do isn’t promoting its own products? In this episode of Built to Matter, we explore how community banks can use their marketing platforms to amplify local businesses, suppor
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What happens when a bank decides to build its brand through experiences instead of advertising? In this episode of Built to Matter, we tell the story of the WOW Wagon — an ice-cream truck created by Paducah Bank that bec
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What does it take to build a brand that actually lasts? In this episode, we explore the story behind the WOW brand at Paducah Bank and the lessons it offers for leaders thinking about branding, marketing strategy, and br
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I’ve spent nearly three decades leading marketing inside a community bank. Over that time, I’ve learned something simple but important: Community banks don’t win because they’re the biggest. They win because they’re mean
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Community banking leadership, bank marketing strategy, and building a brand that matters. This podcast is about what happens when you stop thinking like a bank that happens to market and start thinking like a leader who
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Built to Matter is hosted by Paducah Bank. The show is categorised under business (marketing) and has published 9 episodes.
Built to Matter has published 9 episodes.
Built to Matter regularly covers business, marketing. It sits in the business category, with a marketing focus.
Built to Matter is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Built to Matter hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Built to Matter average 7 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Built to Matter's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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