Built Not Born: The Startup Go-To-Market Podcast

Welcome to Built Not Born: The Startup Go-To-Market Podcast—the podcast for early-stage founders and startup leaders who know that great companies aren’t lucky… they’re built through smart execution and a bulletproof go-to-market strategy.Hosted by Sage Nye, Managing Partner at Venture Guides, each episode dives into candid conversations with technical founders, investors, and GTM experts. You’ll get real talk, proven playbooks, and no-fluff advice on how to land your first customers, build a repeatable sales motion, and scale your startup the right way.Forget the hype. This is the go-to resource for founders serious about getting to market, growing revenue, and building companies that last.Ready to scale? Let’s get to work.

Built Not Born: The Startup Go-To-Market Podcast is a business podcast hosted by Venture Guides, with 21 episodes on record and a Required Pod Score of 80.

Venture Guides hosts Built Not Born: The Startup Go-To-Market Podcast, a business show with 21 episodes published.

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  Episode #20

  How AI Agents Are Breaking SaaS Economics with Ki-youn Jung & Abhishek Singh

  Sep 10, 202630 min

  What happens when AI agents scale faster than their economics can support? In this episode of Built Not Born, host Sage Nye sits down with EON co-founders Ki-youn Jung, Co-founder and CEO, and Abhishek Singh, Co-founder and CTO, to explore the infrastructure challenges emerging as enterprises adopt AI agents at scale. They discuss how EON’s experience with escalating compute costs led them from a health-tech application toward building an inference layer designed to anticipate agent behavior, reduce redundant token usage, and lower latency. The conversation examines why token economics could undermine traditional SaaS models, how reusable and deterministic AI outputs can preserve trust through statistical verification, and why infrastructure may represent the bigger opportunity in AI. They also explore the challenges of running agents for weeks or months, including drift, oversight, and maintaining alignment. The episode offers a practical look at building infrastructure for the next era of computing.

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  Episode #19

  How Founders Mistake Traction for Product-Market Fit and Scale Too Soon

  Aug 6, 202632 min

  What if the biggest bottleneck to scaling your startup isn't market demand; it's internal alignment? In this episode of Built Not Born, host Sage Nye sits down with Carter Cast, former CEO of Walmart.com and Professor of Entrepreneurship at Northwestern University, to unpack a hard truth: most startups don’t fail from lack of demand, they fail from lack of alignment. Carter explains why mission clarity must precede growth and how misalignment at the top quietly fractures teams as companies scale. He breaks down what real product-market fit looks like (hint: it’s not fueled by discounts), and why sustainable unit economics are the only green light to accelerate. The conversation also dives into leadership, what separates high-performing teams from dysfunctional ones, how to navigate the shift from generalists to specialists, and why motivation mismatch often masquerades as underperformance. Above all, Carter makes a compelling case that self-awareness isn’t a soft skill; it’s the ultimate competitive advantage that defines how far a founder can go.

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  Episode #18

  Not All Capital Is Created Equal: Alejandro Diez Barroso on Choosing Investors Wisely

  Jul 16, 202636 min

  What if the biggest competitive advantage in emerging markets isn't capital, but the people who know how to operate without it? In this episode of Built Not Born, host Sage Nye sits down with Alejandro Diez Barroso, Managing Partner at Dila Capital, to unpack what it really takes to build enduring companies in emerging markets. Drawing on his journey as both operator and investor, Alejandro challenges the obsession with valuation, arguing that integrity, execution, and team quality are the true drivers of long-term success. He shares how founders can unlock massive opportunities by solving overlooked problems in underserved markets, and why localization, not capital, is often the biggest hurdle to scaling internationally. The conversation also explores how investors should think beyond check size, how disciplined capital deployment creates resilience, and why reputation compounds faster than money. Packed with practical insights, this episode is a playbook for founders and investors seeking to build durable, high-impact businesses in complex and fast-evolving markets.

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  Episode #17

  How Splunk Scaled to a $10B IPO: Tom Schodorf’s GTM Playbook for Founders

  Jun 30, 202632 min

  What if the sales strategies that built a $10B IPO could transform your go-to-market engine? In this episode of Built Not Born, host Sage Nye sits down with Tom Schodorf, the sales leader who helped scale Splunk from startup to a $10B IPO, to unpack what actually builds a high-performing go-to-market engine. Tom explains why defining your ICP and aligning company-wide messaging matter far more than aggressive hiring, and how documenting a repeatable sales process creates sustainable growth. He also shares hard-earned lessons about hiring the right support structure around sales teams, avoiding short-term thinking, and building a culture rooted in discipline, coaching, and accountability. From the “unit of one” hiring framework to adapting sales strategies in the AI era, this conversation offers founders and revenue leaders a practical blueprint for scaling without losing focus, clarity, or long-term momentum in increasingly competitive markets today.

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  Episode #16

  Why Most Startups Fail: Founders Don’t Know What They Don’t Know Yet

  May 7, 202635 minS0

  What if the real edge in building and investing in companies is knowing exactly where your knowledge stops? In this episode of Built Not Born, host Sage Nye sits down with Dave Fachetti, Partner at Venture Guides, to unpack the operator–investor mindset that drives durable outcomes. Drawing on decades of experience, Dave explains why great founders prioritize solving painful, urgent problems before optimizing execution, and how this “efficacy before efficiency” mindset underpins true product-market fit.<br>He introduces his “know what you don’t know” test as a lens for evaluating founders, emphasizing self-awareness, curiosity, and coachability as critical traits. The...

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