business
Hosted by Lindsay van Harssel · business · EN
What if the most important investment you ever made in your business had nothing to do with your business? Build That Business is the podcast for the entrepreneur who is done playing small... in their business and in their life. Hosted by Lindsay van Harssel, sales coach, Buffalo mom, and living proof that you can build something extraordinary in the middle of a beautifully chaotic life. Every week we talk sales, strategy, and data... all of it. But we also talk about the human behind the business. The mindset, the nervous system, the version of you that has to grow alongside the strategies or none of it works. Because here's what Lindsay knows for sure: you are not just building a business. You are becoming someone who can hold it. Less than 2% of women-owned businesses ever hit a million dollars. We're changing that. The business you want already exists. The life you want already exists. The question is whether the version o
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Booking probability
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Guest openness
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Signup to Generate a PitchWhat if the most important investment you ever made in your business had nothing to do with your business? Build That Business is the podcast for the entrepreneur who is done playing small... in their business and in their life.
Build That Business is hosted by Lindsay van Harssel. The show has published 145 episodes to date.
Recent episodes include "145: I Love Money (and I think you should too)" (13 May 2026, 19 minutes), "144: The Clue Stack: The Word Was Yes. Everything Else Was No." (4 May 2026, 22 minutes), and "143: Break the Ice Before It Freezes: The Gordon Principle" (27 April 2026, 19 minutes).
Build That Business publishes roughly weekly, with episodes averaging 21 minutes across 145 episodes.
Booking probability for Build That Business is 35%, and the host is rated Selective on guests. Build That Business requires a Pod Score of 80 or higher. Build That Business's contact route on record: verified email.
The strongest fits for Build That Business are Business & Management Consulting. Build That Business has a business audience.
Lindsay van Harssel hosts Build That Business, a business podcast with 145 episodes published.
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Build That Business
<p>145: I Love Money (and I think you should too)<br/><br/>The money advice most of us grew up with was built for employees. Budget everything, cut back, save more. And in that context? It makes complete sense. But you...
Build That Business
<p><b>144: The Clue Stack: The Word Was Yes. Everything Else Was No.</b></p><p>You just wrapped a sales call. It went amazing. They laughed. They nodded. They looked you dead in the eye and said, "I'm in. Send the...
Build That Business
<p><b>143: Break the Ice Before It Freezes: The Gordon Principle</b></p><p>It's April in Buffalo. My car is coated in frost. I'm standing at the window being dramatic about it when my brain pulls up a memory from when I...
Build That Business
<p><b>142: The Soft CTA is Killing Your Sales </b></p><p>You're at Costco. The lady with the friendly smile holds out a tiny paper cup with a single wonton on a toothpick. You take the bite. It's unreal. You go, "where...
Build That Business
<p><b>141: Why We Quit Before the Yes</b></p><p>Links mentioned in the episode:</p><p>Join our free live sales instincts masterclass: The Easiest Yes at www.Easiestyes.com </p><p>Something happened in a live Q&A today...
Build That Business
<p><b>140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point </b></p><p>I've been doing the thing that works. The data is clear. And yet every part of me kept saying it wasn't enough.</p><p>In...
Build That Business
<p>139: Let The Chips Fall. Gather The Data. Ask The Question.</p><p>We spend so much time asking everyone else what they think...our friends, our family, other business owners, the internet, honestly even AI, and...
Build That Business
<p>138: "Always Be Closing" Is Gross. Here's What to Do Instead...</p><p>"Always Be Closing." It's been celebrated as the golden rule of sales for thirty years. Turns out it was written to show how gross that world is...
Build That Business
<p>137: The Co-Signer Problem: Why Your Dream Was Never Theirs to Approve</p><p>There's a conversation I keeps coming back to. One of my clients who was done explaining. Done justifying. Done trying to make the people...
Build That Business
<p>136: What Separates the Top 2% in an AI World: The Human Advantage</p><p>If AI can write your emails, build your funnels, and generate your content.. what's left?</p><p>That's the question we unpack in this episode...
Build That Business
<p><b>Episode 135: The Silence Was the Story: How I've Been Rebuilding</b></p><p>If you've been waiting for a new episode — it's here. And this one is different.</p><p>After a few months of quiet on the podcast, Lindsay...
Build That Business
<p>134: Sales Convos Pt. 3 - Pushy, Sleazy Sales: From The Gorgeous Effect</p><p><b>This episode is an excerpt from my conversation with Julie Chenell and Cathy Olson on The Gorgeous Effect Podcast, and it’s part 3 of...
Build That Business
<p>133: Sales Convos Pt. 2 - The Sales Script Myth: From The Gorgeous Effect</p><p><b>This episode is an excerpt from my recent conversation on The Gorgeous Effect Podcast with Julie Chenell and Cathy Olson, part 2 of...
Build That Business
<p>Featuring Julie Chenell, Cathy Olson & special guest Lindsay J. Williams</p><p>I’m kicking off a special three-part series from my guest appearance on <b>The Gorgeous Effect Podcast</b> with Julie Chenell and Cathy...
Build That Business
<p>Episode 131: What 11 Years of Entrepreneurship Taught Me About Living</p><p>This week marks 11 years since I launched into entrepreneurship, and this episode is unlike anything I’ve ever shared before.</p><p>When I...
Build That Business
<p>130: Your Standards Shape Your Life, Not Your Goals</p><p> This one’s a little different, and it’s personal.</p><p>Over the last six months, I’ve walked through one of the hardest seasons of my life. I haven’t shared...
Build That Business
<p><b>Episode 129: Hustle? Rest? Or Risk? Here’s How You Know…</b></p><p>I had one of those pull-the-car-over-and-voice-note-myself moments this week, the kind that hits you right in the middle of a messy, beautiful...
Build That Business
<p>Episode 128: High-Leverage Sales Activities: The Shortcut to Doubling Your Business</p><p>Ever feel like you’re working nonstop in your business but still not seeing the growth you want? </p><p>Most wedding pros...
Build That Business
<p>6-Part Free Audio Training Series for Wedding Pros: <b>Booked Solid: </b><b>How Wedding Pros are Winning Shows in 2026</b></p><p>Training 6: <b>Scarcity Sells: How to Create Urgency Without Feeling...
Build That Business
<p>6-Part Free Audio Training Series for Wedding Pros: <b>Booked Solid: </b><b>How Wedding Pros are Winning Shows in 2026</b></p><p>Training 5: <b>How to Attract Your Ideal Clients (Not Just Freebie Seekers) at Wedding...
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