Buddy Study Podcast

Reading a carrier announcement is not the same as knowing the product. This mid-year LTCi market review revisits what actually changed in 2026, and what those changes mean for your next case. Much of the year's product...

EPISODE DESCRIPTION Assuming a prospect already understands long-term care sounds harmless until it costs you the sale. Learn how experienced LTCi producers structure prospect education so no client gets left behind. In...

<p>Asking a client about their income and health history can feel intrusive, until you realize it's the difference between a smooth long-term care approval and a painful decline. Learn how strong field underwriting...

Asking a client about their income and health history can feel intrusive, until you realize it's the difference between a smooth long-term care approval and a painful decline. Learn how strong field underwriting...

<p>Knowing which carrier to approach for a health-impaired client can be the difference between a placed case and a lost one. Learn how to match the right LTCi carrier to the right health profile, every time.</p><p>In...

<p>Every client objection sounds reasonable until you realize most of them are walls, not reasons. Learn how to handle the most common long-term care insurance (LTCi) objections with confidence, without ever becoming...

<p>Most advisors know group LTCi exists, but few know how to spot a viable case, start the conversation, or keep it moving when life gets in the way. Learn from a specialist who has made it his...

<p>A decline doesn't have to end the conversation or the case. Learn how experienced LTCi specialists navigate underwriting setbacks, manage client emotions, and find the right pivot to keep long-term care planning on...

<p>Your client has an old annuity sitting on the sidelines — not growing, not earmarked for anything. Learn how annuity LTCi can turn that idle asset into meaningful long-term care coverage, even for clients who can't...

<p>Hybrid long-term care products are some of the most innovative and competitive in the LTCi space, but knowing which carrier fits which client requires more than running a spreadsheet. Learn how to navigate the hybrid...

<p>"I'll just qualify for Medicaid if I need care" sounds like a safety net until your clients learn what Medicaid actually covers, what it costs them in assets, and what it means for a surviving spouse. Learn how the...

<p>Short-term care insurance is one of the fastest-growing segments in the LTCi market, but do you really understand what you're offering and who it's best for? The answer could reshape how you serve clients who fall...

<p>"Traditional long-term care is dead" sounds convincing until you look at what no other product type can offer. Learn why advisors who skip traditional LTCi may be leaving their clients underprotected and themselves...

<p>"I have a guy for that" is what every financial advisor wants to say when clients ask about long-term care. The question is, are you that person? Learn how to build and sustain referral partnerships that keep your...

<p>Group LTC plans are built for accessibility but what happens when the group in front of you needs something a true group product can't deliver? Understanding when and how individual products belong in your group LTC...