
Brilliance Talks
SEO Is NOT Dead: The Future of SEO & AI Search
Is SEO dead? Sophie Brannon doesn't think so. In this episode of Brilliance Talks, Simac Konkader sits down with Sophie Brannon, who leads StudioHawk's US operation, to explore how SEO is changing in the age of AI search. Sophie shares what she has learned from more than a decade in SEO and from building StudioHawk's US operation from the ground up. The conversation also goes behind the scenes of agency growth: what broke when StudioHawk crossed 100 people, why an Australian process failed in the US, how to identify bad hires and client red flags, and the hidden margin killer that many agencies overlook. If you're a founder, agency owner, marketer or SEO professional trying to understand the future of search, this episode is packed with practical lessons. Show Notes: 04:18 Building a 120-Person Global SEO & AI Search Agency 08:09 The 85%+ Proposal Close Rate 09:18 The “Wholesome Nerd” Hiring Strategy 10:00 Do Degrees Matter in SEO? 14:49 The Biggest Client Red Flag 20:09 How to Train 100+ Employees Across 3 Countries 23:36 Is SEO Actually Dead? 25:22 How Startups Can Start Ranking Without an SEO Agency 27:44 The AI Search Metric Everyone Gets Wrong 29:32 How to Measure Your AI Search Share of Voice About Guests: LinkedIn: https://www.linkedin.com/in/sophie-brannon-081bb294/ Website: https://studiohawk.com.au/ Connect with us: LinkedIn: https://linkedin.com/in/simac-konkader Instagram: https://www.instagram.com/simac.konkader/






