
Episode #16
AI Didn't Get Ramadan Wrong. The Brief Did
One Arabic message for the whole region used to be the safe choice. It is now the expensive one. Then there is the other half of the job. His team handed a Ramadan campaign to AI, trusted the output, and got creative scored with Christmas music. They caught it inside a couple of hours, and Tarek's conclusion is the line the episode turns on: AI will be as good as you direct it. In this episode: - Why "standard Arabic" stopped working, and what relevance looks like city by city - The Kingdom Tower cliché, and personalisation that reads as surveillance - The Ramadan campaign AI got wrong, and the review that caught it - Why 10,000 engaged followers beat a million unreachable ones - Holding the line with a C-suite that has decided AI is a cost saving - Where AI hands a lead over, and why a high-value sale closes on human instinct Tarek ElSarw is an automotive enthusiast. Brew Bytes is the practitioner's AI show. Real stories, from the people actually building it. ️ Guests: Tarek ElSarw ️ Host: Nadeem Ibrahim www.brewbytes.io CREDITS: Host and Produced by Nadeem Ibrahim Branding by The Nobull Partners BREW BYTES: Subscribe/Follow for AI practioners' stories Rate 5 ⭐ if this shifted your thinking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.






