Breaking Through The Mayhem

In a candid conversation with a longtime industry peer, SVP Group Media Director at Mediahub Worldwide Ziggy Prieto shares how he navigates multi vertical portfolios, challenges every buy, and keeps teams focused on...

Adam Katz sits down with Paige Walker, Manager, Cultural Intelligence and Trends at The Hershey Company, for a candid conversation about her path from journalism to leading social listening and cultural intelligence...

Adam sits down with Domenic Venuto, Chief Product and Data Officer at Horizon Media, to unpack how a career across agencies, publishers, ad tech, and finance shaped his approach to product, data, and transformation...

A candid conversation with Christina Goswiller, Head of Social Transformation at Digitas, on how social earned a seat at the table, how she navigates that role, and what it looks like inside real agency environments...

A conversation with Michele Donati, EVP, Chief of Futures of Horizon, on why Horizon is betting on an open ecosystem—Horizon OS and its labs—to bring best-in-class partners together, accelerate innovation, and drive...

Adam sits down with Elijah Harris, EVP Investment Strategy at Omnicom Media, to unpack how senior investment leaders actually think—how long-tail partner ecosystems get built, what keeps investment moving despite...

CTV performs best when ads align with the moment, not just the screen. As content intelligence and AI mature, contextual precision becomes the real growth lever. This episode unpacks how deeper content signals, better...

As AI accelerates change across advertising, true advantage comes from clarity, creativity, and outcome-driven decision-making. This conversation explores how modern media leaders are redefining value, empowering teams...

In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Tammy Henault, a transformational marketing leader whose career spans The New York Times, CBS/Paramount+, and the NBA—organizations that have...

In this episode of Breaking Through the Mayhem live from Adweek, host Adam Katz sits down with Terrence Moduthagam, VP at Media.net, to reflect on a year of partnership, cultural alignment, and shared innovation between...

On this episode of Breaking Through the Mayhem, Adam sits down with Michelle Niblock, SVP and Client Lead at Digitas, representing Publicis and leading the McDonald’s business. Michelle dives into how McDonald’s stays...

In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Melissa Berger, Chief Solutions Officer at Digitas, for a lively and insightful conversation about leadership, innovation, and loyalty in the...

In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Samantha Rose, EVP of Digital & Video Investment at Horizon Media, live from Adweek. With nearly 19 years at Horizon, Sam reflects on how...

In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Janet Levine, Head of Global Invention at Mindshare (WPP Media), to unpack her creative philosophy, career journey, and the groundbreaking...

In this episode of Breaking Through the Mayhem, host Adam Katz sits down with Brian Albert, Managing Director at Google, to unpack his 15-year journey leading transformative initiatives at YouTube. From the platform’s...