Branding Book Club

If you’re curious about how brands, creators, and culture shape each other… you’re in the right place. We started Branding Book Club because we kept having conversations we didn’t want to stop - and wanted to bring more people into the room. Each episode, we sit down with marketers, strategists, and creatives to share what we’re learning, questioning, and rethinking about modern branding. No lectures. No trend recaps. Just honest, curious conversation about what’s shaping brands right now. We’re finding our people - and we think you might be one of them.

Branding Book Club is a business podcast hosted by Unknown Host, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Branding Book Club, a business show with 10 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #11

  The Great Brand–Creator Debate: The Conversation We Need to Have

  Sep 17, 20261h 5mS1

  There’s so much conversation happening around the creator economy - but too often, we hear from one side at a time. So for Episode 10 of Branding Book Club , and our very first panel! we brought different sides of the ecosystem to one table to have the conversation together. Tobi (Creator, Creative Strategist and AI Enthusiast), Uchechi Ihuomah (Founder & Creative Director, Contently Curated | Creative Entrepreneur and Educator) and Femi David (Influencer and Growth Marketing Strategist) join Dola to debate the things brands and creators don’t always agree on: money, creative control, expectations, value, influence and AI. Who really understands the audience? What is a creator actually worth? Who owns the creative idea? And what happens when brands and creators want very different things from the same partnership? No neat answers. Just an honest conversation about what needs to change on both sides . The Great Brand–Creator Debate. The conversation we need to have.

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  Episode #9

  Who’s Winning the Attention, Culture & Business of Football? | with Alex Wortley

  Aug 27, 202641 minS1

  The Brands & Business Behind the Ball Football isn’t just a game anymore. It’s a business, a media ecosystem and one of the biggest cultural battlegrounds in the world. In this episode of Branding Book Club, Dola is joined by Alex Wortley to unpack the brands, clubs and commercial strategies shaping modern football - from the Premier League and Champions League to the brands competing to own a piece of football culture. We explore Arsenal’s long-term Emirates partnership, Adidas’ growing influence across the Premier League, challenger brands like Castore and Oxen, and the increasingly creative ways football clubs are turning kit launches and transfer announcements into entertainment. We also get into Wrexham’s extraordinary rise from non-league football to global media and commercial phenomenon, the changing role of football sponsorship and sportswear brands, the battle for the next generation of fans, and why clubs and leagues are competing for far more than the 90 minutes on the pitch. From the Premier League to the Champions League, football has become a constant competition for attention - between clubs, brands, players, platforms, creators and the leagues themselves. Because football isn’t just about who wins the game anymore. It’s about who wins the attention, culture and relationship with the fan.

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  Episode #8

  How do you build a brand people don't just buy... but identify with? | Dare Aliu (CEO, TDA Group)

  Aug 8, 202659 minS1

  In this episode of Branding Book Club , I sit down with Dare Aliu, CEO of TDA Group , to unpack how he built one of Africa's strongest identity brands - from what began as a side hustle driven by fatherhood into a business serving thousands across multiple countries. What surprised me most wasn't a branding framework or marketing tactic. It was how often Dare came back to the same idea: Love people. Build an excellent product. Everything else follows. In this conversation, we explore: Why the strongest brands don't just sell products - they create a sense of belonging. Why service can become an even bigger competitive advantage than the product itself. How TDA built a loyal community by treating customers and employees like family. Why speed of execution has become one of the company's biggest competitive advantages. Why "the best billboard is a good product." Why affordability is a deliberate growth strategy—not a race to the bottom. How storytelling became one of TDA's most powerful marketing tools. Why money isn't the biggest barrier to starting a business and what is. The leadership philosophy behind building teams that think, care and execute like the founder. If you enjoy conversations about branding, business and the ideas shaping modern brands, you're in the right place.

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  Episode #7

  The Biggest Branding Moments of the World Cup | with Alex Wortley

  Jul 26, 202655 minS1

  Everyone's been talking about the football. We wanted to talk about the brands. In this episode of Branding Book Club , we unpack the biggest marketing moments from the World Cup - looking at the campaigns that stood out, the brands that completely understood the moment, and the ones that missed the mark. From distinctive brand assets and sponsorships to reactive marketing and cultural relevance, we explore what marketers can learn from one of the biggest sporting events in the world. Whether you're a marketer, creator, brand strategist - or just someone who loves seeing great campaigns in action - this one's for you. Topics include: The standout World Cup campaigns Adidas vs Nike Why some brands became part of the conversation Distinctive brand assets Reactive marketing done right What makes a campaign memorable long after the tournament ends Let us know: Which brand do you think won the World Cup?

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  Episode #6

  Talent Isn't Enough: The Business Skills Every Creative Needs | Uchechi Ihuomah

  Jul 7, 20261h 20mS1

  Talent isn't the problem. In this episode of Branding Book Club , we're exploring the gap between being a great creative and building a business that lasts. Joined by entrepreneur, educator and creative strategist Uchechi Ihuomah , we unpack why so many creatives struggle commercially, what sustainable monetisation actually looks like, and the business skills no one teaches you. This isn't a conversation about going viral. It's about building something that still exists years from now. In this episode, we discuss: Why talent alone isn't enough The biggest mistakes creatives make when building a business Why so many creators struggle to monetise Positioning vs pricing Systems, structure and sustainable growth The creator economy today Management vs no management Building trust through community and education The mindset shifts every creative entrepreneur needs Whether you're a creator, freelancer, marketer or founder, this episode is packed with practical insights on building a career - not just creating content.

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