Branded

Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks!Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads.Sara spent her career in the marketing world, helping countless companies tell their stories, and Larry experienced firsthand how a powerful brand can transform your business. Branded isn't just a podcast—it's your roadmap to building your personal brand. We'll explore all aspects of personal branding, from creating a cohesive brand identity and developing a unique value proposition to mastering social media strategies and understanding SEO.We’ll also talk about what it means to be a thought leader and how you can use content creation to get your message into

Branded is a business podcast hosted by Larry Roberts & Sara Lohse, with 103 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Larry Roberts & Sara Lohse hosts Branded, a business show with 103 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #101

  New Podcast! My First Stage: How I Landed My First Speaking Gig (and What Happened Next)

  Mar 12, 20262 minS1

  <p>Hi Branded friends! This is Sara Lohse popping back into your headphones to let y'all know that my brand new podcast dropped today! </p><p>It's called My First Stage: How I Landed My First Speaking Gig (and What Happened Next).</p><p>My First Stage shares the behind-the-scenes stories of how today’s professional speakers got their start, what it took to land that first gig, and how it shaped their business.</p><p>From big breaks to total flukes, each episode is a candid conversation about the power of speaking, the lessons learned along the way, and th...

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  Episode #100

  How Small Brands Can Leverage Billboards Like Big Brands

  Apr 22, 202532 minS1

  <p>Welcome back to Branded: your comprehensive guide to creative branding.</p><p>This week, we dove into a topic we’ve never fully tackled before: full funnel marketing—and how out-of-home advertising, specifically digital billboards, can play a bigger role in your brand-building than you might have imagined. To dig into this, we sat down with RJ Schultz, COO of Blip, an ad tech company making it radically easier and more affordable for brands big and small to run digital billboard ads.</p><p>RJ’s background is both fascinating and relevant—before venturing into the advertising world, he worked a...

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  Episode #99

  Brand Hijacking: Missteps, Alignments, and Unintented Associations with Our Brands

  Apr 15, 202523 minS1

  <p>Welcome back to Branded: your comprehensive guide to creative branding.</p><p>Today, we dive into the world of brand hijacking, a phenomenon where brands encounter unexpected public perceptions or shifts that either propel them forward or challenge their core values. We'll share a real-time story involving Larry's own experience with this topic and explore other well-known brands that have faced similar situations.</p><p>Larry opens up about a personal situation where his iconic red hat was mistaken for a political symbol, leading to misjudgments about his values. As we investigate further, we find a pattern of brands...

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  Episode #98

  Tax Season Tips for Entrepreneurs and Business Owners

  Apr 8, 202534 minS1

  <p>Welcome back to Branded: your comprehensive guide to creative branding.</p><p>In today's episode, we're joined by an incredible guest, Philip Taylor, also known as PT, who is the founder of FinCon, a massive conference for financial creators. With his background as a CPA and his journey back into tax practice, PT offers invaluable insights into managing your brand from a financial standpoint, especially when it comes to taxes.</p><p>We dive into the ins and outs of how entrepreneurs can navigate the complex world of taxes, optimize deductions, and make informed financial decisions that bolster their...

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  Episode #97

  Branding Across Industries: Answering Burning Questions About Brands

  Apr 1, 202519 minS1

  <p>Welcome back to Branded: your comprehensive guide to creative branding. In this outside-the-box episode, we explore the world of agricultural branding. This might not be the first industry that comes to mind when you think about branding, but as we found out, it's deeply intertwined with the agricultural sector.</p><p>We were thrilled to welcome two experts to the show: Dr. Autumn Pickett and Dr. Shea Mackey. They shared their insights into how branding is applied in agriculture and the historical significance of branding in this field.</p><p>Dr. Mackey and Dr. Pickett walked us through the...

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