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Branded

Hosted by Larry Roberts & Sara Lohse · business · EN · 103 episodes

About this Podcast:

Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks!Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads.Sara spent her career in the marketing world, helping countless companies tell their stories, and Larry experienced firsthand how a powerful brand can transform your business. Branded isn't just a podcast—it's your roadmap to building your personal brand. We'll explore all aspects of personal branding, from creating a cohesive brand identity and developing a unique value proposition to mastering social media strategies and understanding SEO.We’ll also talk about what it means to be a thought leader and how you can use content creation to get your message into

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

28%

Guest openness

Selective

80/100
Required Score

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Questions about Branded

What is Branded about?

Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks! Branded is your go-to source for all things related to personal branding, thought leadership, and content creation.

Who hosts Branded?

Branded is hosted by Larry Roberts & Sara Lohse. The show has published 103 episodes to date.

What has Branded covered recently?

Recent episodes include "New Podcast! My First Stage: How I Landed My First Speaking Gig (and What Happened Next)" (12 March 2026, 2 minutes), "How Small Brands Can Leverage Billboards Like Big Brands" (22 April 2025, 32 minutes), and "Brand Hijacking: Missteps, Alignments, and Unintented Associations with Our Brands" (15 April 2025, 23 minutes).

How often does Branded publish?

Branded publishes roughly weekly, with episodes averaging 31 minutes across 103 episodes.

How hard is it to get booked on Branded?

Booking probability for Branded is 28%, and the host is rated Selective on guests. Branded requires a Pod Score of 80 or higher. Branded's contact route on record: public web form.

Who should pitch Branded?

The strongest fits for Branded are Marketing, Advertising & PR and Business & Management Consulting. Branded has a business audience.

About the host

Larry Roberts & Sara Lohse hosts Branded, a business show with 103 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #101

    New Podcast! My First Stage: How I Landed My First Speaking Gig (and What Happened Next)

    Mar 12, 20262 minS1

    <p>Hi Branded friends! This is Sara Lohse popping back into your headphones to let y'all know that my brand new podcast dropped today! </p><p>It's called My First Stage: How I Landed My First Speaking Gig (and What...

  • Episode #100

    How Small Brands Can Leverage Billboards Like Big Brands

    Apr 22, 202532 minS1

    <p>Welcome back to Branded: your comprehensive guide to creative branding.</p><p>This week, we dove into a topic we’ve never fully tackled before: full funnel marketing—and how out-of-home advertising, specifically...

  • Episode #99

    Brand Hijacking: Missteps, Alignments, and Unintented Associations with Our Brands

    Apr 15, 202523 minS1

    <p>Welcome back to Branded: your comprehensive guide to creative branding.</p><p>Today, we dive into the world of brand hijacking, a phenomenon where brands encounter unexpected public perceptions or shifts that either...

  • Episode #98

    Tax Season Tips for Entrepreneurs and Business Owners

    Apr 8, 202534 minS1

    <p>Welcome back to Branded: your comprehensive guide to creative branding.</p><p>In today's episode, we're joined by an incredible guest, Philip Taylor, also known as PT, who is the founder of FinCon, a massive...

  • Episode #97

    Branding Across Industries: Answering Burning Questions About Brands

    Apr 1, 202519 minS1

    <p>Welcome back to Branded: your comprehensive guide to creative branding. In this outside-the-box episode, we explore the world of agricultural branding. This might not be the first industry that comes to mind when you...

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  • Episode #96

    How to Turn Followers into Super Fans and Boost Brand Loyalty

    Mar 25, 202520 minS1

    <p>Welcome back to Branded: your comprehensive guide to creative branding.</p><p>In today's episode, we dive into the intriguing world of brand loyalty and explore how to transform brands into cultural phenomena with...

  • Episode #95

    DIY Book Publishing: Mastering the Process Without Breaking the Bank

    Mar 18, 202527 minS1

    <p>Welcome back to Branded: your comprehensive guide to creative branding.</p><p>In this episode, we dive into the fascinating process of writing and self-publishing a book. Both of us have embarked on our own...

  • Episode #94

    From Soap Operas to AI: Daniel Goddard's Journey in Branding and Networking

    Mar 11, 202544 minS1

    <p>Welcome back to Branded: your comprehensive guide to creative branding.</p><p>In today’s episode, Sara fumbled her way through a conversation with Daniel Goddard, a former actor known from his roles in shows like...

  • Episode #93

    Happiness Revolution: Building a Brand Based on Good Moods with Matt O'Neill

    Mar 4, 202534 minS1

    Welcome back to Branded: your comprehensive guide to creative branding. In this enlightening episode, we dive into the power of happiness and the crucial role it plays in personal fulfillment and professional branding...

  • Episode #92

    Former Disney Channel Actor on Authenticity in Storytelling and Brand Building

    Feb 25, 202538 minS1

    Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we're excited to welcome Will Greenblatt, a recovering child actor from Disney Channel turned entrepreneur, public speaking coach...

  • Episode #91

    Getting Started with Google Ads: Tips and Strategies for Business Owners

    Feb 18, 202532 minS1

    Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we had an engaging conversation about a topic that’s essential for modern businesses—leveraging online advertising to drive...

  • Episode #90

    Introvert-Friendly Tips for Expanding Your Network

    Feb 11, 202524 minS1

    <p>Welcome back to Branded: your comprehensive guide to creative branding.</p><p>On today's episode, we dive into the experience of being an introvert in the podcasting and creative branding space. While podcasting...

  • Episode #89

    LinkedIn Personal Branding and Engagement Tips with Melissa Cohen

    Feb 4, 202534 minS1

    Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we dive into the power of LinkedIn and uncover how it's not just a platform for job seekers but a dynamic social media network...

  • Episode #88

    How to Build an Authentic Brand on LinkedIn with Liam Darmody

    Jan 28, 202535 minS1

    Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we have an exciting discussion focused on leveraging LinkedIn for personal branding and social selling strategies. Our special...

  • Episode #87

    Crafting the Perfect Website: Roger Jorns on SEO and Design Strategies

    Jan 21, 202535 minS1

    Welcome back to Branded: your comprehensive guide to creative branding. On this episode, we dive deep into the intricacies of web design and SEO. We are thrilled to be joined by Roger Jorns, the founder of Reanimation...

  • Episode #86

    Social Media and Marketing Trends for 2025: Authenticity, Storytelling, and Brand Loyalty

    Jan 14, 202539 minS1

    Welcome back to Branded: your comprehensive guide to creative branding. Today, Sara is joined by Tim Kalinowski, an award-winning brand and creative expert and the president of LORE. He’s someone who seamlessly blends...

  • Episode #85

    Brand-Building Goals to Set for 2025

    Jan 7, 202534 minS1

    Welcome back to Branded: your comprehensive guide to creative branding. In this episode, we are not declaring our New Year's Resolutions. We are, however, setting goals for the coming months and wanted to share some of...

  • Episode #84

    Showing Up Online: Audio, Lighting, and Engagement Tips with Bernie DeSantis

    Dec 31, 202434 minS1

    Welcome back to Branded: your comprehensive guide to creative branding. In today's episode, we are thrilled to have Bernie DeSantis join us. Bernie is the owner of Insignia Training Partners and is known for his...

  • Episode #83

    Uniquely Human: Leveraging Stories in an AI-Driven World with Pulitzer Prize Winner Dan Grech

    Dec 24, 202439 minS1

    Welcome back to Branded, your comprehensive guide to creative branding. In today’s episode, we have the pleasure of sitting down with Dan Grech, founder and CEO of BizHack Academy and Pulitzer Prize winner. Dan has a...

  • Episode #82

    Becoming a Better Leader as a Business Owner with Noelle Labrie

    Dec 17, 202437 minS1

    Welcome back to Branded: your go-to podcast for all things personal growth and leadership development. In this episode, we dive into the fascinating world of leadership with our guest, Noelle Labrie. Noelle is a...

Guest Appearances

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