Hosted by Specular Studios · 🇺🇸 US · EN · 18 episodes
Established thought leaders with verified media credentials.
Brand Story Lab explores how forward-thinking companies are using brand to connect with people to grow their brand. We explore from brand creation to branded entertainment, and from employee engagement to outbound marketing. Each episode dives into case studies, creative processes, and distribution strategies behind memorable brand storytelling. Hosted by Rachel Nussbaum, CEO & Executive Producer at Specular Studios, and Sam Neukom, Founder of Northbound, this podcast is designed to give brand leaders and creatives actionable insights to develop more meaningful connections with their audience.
Specular Studios hosts Brand Story Lab, a business show with 18 episodes published.
Summary: In this insightful interview, Hal Burg, founder of Brandview, shares his expertise on the evolution of brand storytelling in entertainment. Discover how brands can leverage long-term content strategies, create a
Summary: Rachel and Sam explore feminine qualities in leadership, branding, and culture, sharing personal journeys and insights on emotional intelligence, trust, and the future of storytelling amid AI advancements. Key t
Summary: In this engaging conversation, Rachel interviews Diego Acuna, the Sales and Marketing Manager for British Airways Cityflyer. They discuss the creative process behind the award-winning ad 'Love Departed', the imp
Summary In this episode of Brand Story Lab, hosts Sam and Rachel delve into the complexities of branding, focusing on the distinctions between rebranding and refreshing a brand. They explore real-world case studies, incl
Summary: In this episode, Rachel and Sam explore the evolving landscape of brand storytelling, focusing on two case studies: WhatsApp's documentary about the Mercedes F1 team and Dick's Sporting Goods' new in-house studi
Summary In this conversation, Rachel and Sam explore the impact of AI on brand strategy, emphasizing the importance of customer value, differentiation, and trust. They discuss the current AI bubble, drawing parallels to
Summary In this conversation, Rachel and Sam explore the importance of human-centric storytelling in product launches. They emphasize that successful marketing should focus on the emotional impact of products on people's
In this conversation, Rachel and Sam explore the critical role of community building in brand strategy and storytelling. They discuss how brands can foster connections and trust in a world that often feels transactional,
In this engaging conversation, Tim Hoppin, Chief Brand and Creative Officer at SAP, discusses the importance of emotional connection in branding, his leadership philosophy, and the evolving role of storytelling in a worl
In this episode of Brand Story Lab, Rachel and Sam discuss the critical importance of trust in branding, especially in today's rapidly changing cultural landscape. They explore the factors eroding trust, such as misinfor
In this episode of Brand Story Lab, Rachel and Sam explore the concept of branded entertainment through two distinct examples: Allbirds' 'Cards on the Table' series and eBay Motors' 'Between Two Rides'. They discuss the
In this episode of Brand Story Lab, Rachel Nussbaum and Sam Neukom discuss the importance of a single, powerful idea that encapsulates a brand's essence. They explore how emotional connections drive brand loyalty and mem
In this episode of Brand Story Lab, Rachel Nussbaum and Sam Neukom discuss the challenges of gaining buy-in for branded content, emphasizing the importance of storytelling, trust, and long-term relationships in marketing
In this episode of Brand Story Lab, Rachel Nussbaum and Sam Neukom delve into the critical distinction between narrative and story in branding. They explore how understanding these concepts can enhance brand strategy and
In this episode of Brand Story Lab, Rachel Nussbaum and Sam Neukom explore the intricate relationship between brand storytelling and brand strategy. They discuss the importance of authenticity, the role of origin stories
Today I want to take you behind the scenes of storytelling and how brands can create authentic, relatable, and impactful narratives. We'll cover: Why storytelling matters Core principles of effective storytelling Applyin
Welcome to the second episode of Brand Story Lab! Today, I’m joined by Aidan McLaughlin, Director of ESG Marketing at Indeed. When you think of Indeed, you might think of a job site—but their Rising Voices Program is red
In our first episode, I sit down with Sam Neukom, CEO and co-founder of Northbound, a brand strategy studio. We discuss the art of creating meaningful brand narratives, why context is key, and how Sam’s team helped refra
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Brand Story Lab is hosted by Specular Studios. The show is categorised under business and has published 18 episodes.
Brand Story Lab has published 18 episodes.
Brand Story Lab regularly covers business. It sits in the business category.
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Episodes of Brand Story Lab average 40 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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