Brand New World

<p>Late last year, Ford launched its first new global brand strategy in over a decade. "Ready. Set. Ford." hit the U.S. last September and is gradually rolling out in Europe, Canada, and South America throughout this...

<p>On April 6, Coca-Cola reheated its famed 1971 "Hilltop" strategy and launched its yearlong, nationwide campaign to celebrate America’s 250th anniversary with a three-minute video called “Drink in America.”<br>Much...

<p>In a culture obsessed with overnight virality, some brands are winning by moving slower—and smarter. In this panel, you’ll hear from marketing execs from Austin-based favorites Yeti and Huckberry about the power of...

<p>First things first—Brand New World is going from one episode per month to two! One episode will be hosted by Jeff Beer with his Fast Company colleague and Gen Z wizard Grace Snelling, for what we call "The Old Man...

<p>This month’s episode is all about the big game – but it’s got nothing to do with football. That’s right, it’s the most magical time of year for brands, that rare and brief three-or-so hour moment when people actually...

<p>Since George Felix joined Chili’s as chief marketing officer in 2022, the brand’s marketing budget has gone from $32 million in FY 2022 to $137 million in 2025. As a result of that investment, Chili’s has gone viral...

<p>Brands spend billions on trying to attract and retain audiences—they pay for the data about certain types of people, then pay more to create work for all these different audiences. </p> <p> </p> <p>Data is big...

<p>In this episode of Brand New World, host Jeff Beer breaks down one of the biggest brand entertainment deals to date: AB InBev’s wide-ranging partnership with Netflix. This unprecedented move will put global beer...

<p>This month’s episode of Brand New World was largely created during Fast Company’s Innovation Festival, which was held in New York City in mid-September. </p> <p> </p> <p>So, we’re bringing you my interview with...

<p>You know Dick’s Sporting Goods as one of America’s largest and most successful sports retailers. It has used that status to help create an impressive catalog of five feature-length films and 10 short-form or episodic...

<p>Tools for Humanity CMO John Patroulis talks about the brand strategy behind World, The Orb, and being human in the AI age.</p>

<p>Here are some deets fresh off the Croisette from the Cannes Lions International Festival of Creativity—basically the ad industry’s Oscars but also the global epicenter of brand culture—that happened in mid-June...

<p>The first iteration of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now we’re back to talk about brand culture more broadly. Of course that will involve AI from time...

<p>Generative AI has taken the brand world by storm. But how is the planet’s best-known AI company building its own brand? Like everything to do with AI, the brand aspect of this category is evolving and changing...

<p>In episode six, host Jeff Beer is at Google’s world headquarters in Mountain View, CA to talk to chief marketing officer Lorraine Twohill. We dig into the brand’s overall GenAI strategy, not only for how they’re...