Brand Masters

The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.

Brand Masters is a business podcast hosted by AANA x B&T, with 9 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

AANA x B&T hosts Brand Masters, a business show with 9 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Brand Masters

  Raja Rajamanar: Marketers Need To Start Marketing Marketing

  Sep 11, 202628 min

  In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, Mastercard's former CMO and Senior Fellow Raja Rajamanar explains why the frameworks marketing was built on are six decades out of date, and why pre-testing new campaigns is less reliable than tossing a coin. From cutting Mastercard's advertising budget by 70% in favour of scent and taste, to why Liquid Death hiring a witch beat Pepsi's Super Bowl spend, Rajamanar argues AI is about to make every brand's output look the same, and marketing itself is the last real point of difference left.

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  Brand Masters

  Dr Catherine Ball: Australia Has A Branding Problem, And It's Costing Us Billions

  Sep 3, 202630 min

  In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, futurist and social architect Dr Catherine Ball explains why Australia keeps inventing world-changing technology and then failing to tell anyone about it. From the Gardasil vaccine developed in Queensland to Australia inventing Wi-Fi, Ball argues the real problem isn't the science, it's the marketing. She also explains why fault-free quantum computing, not AI, is the next tectonic shift marketers should watch.

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  Brand Masters

  Rory Sutherland: Marketers Should Always Look for the Opposite

  Aug 28, 202621 min

  In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, Ogilvy Vice Chairman Rory Sutherland explains why the best marketing ideas come from inverting the obvious question rather than answering it. From raising KFC's prices to sell more, to the psychological reason folding phone creases stop bothering us within seconds, Sutherland draws on economics, psychology and thirty years in advertising to argue marketing has become too subordinate to finance, and why intuition, not just measurement, is where the real value gets created.

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  Brand Masters

  Nick Bryant: Trust - Advertisers & News Brands Are In The Same Business

  Aug 20, 202624 min

  In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, award-winning journalist and author Nick Bryant explains why AI will never replace journalists who've lived through the history they cover. From reporting on the Monica Lewinsky scandal to witnessing the Rabin assassination, Bryant draws on thirty years in the field to make the case for shoe leather journalism over screen time, and why trust, not technology, is what will decide who survives.

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  Brand Masters

  Service, Service, Service: AMEX's Naysla Edwards Is On A Mission To Reward

  Jun 18, 202640 min

  In the latest episode of AANA x B&T's Brand Masters, Naysla Edwards, AMEX's Vice President Marketing ANZ explains why service means so much more to the brand and its members. She discusses everything from its sponsorship work to the myriad offers it gives customers a chance to use. "We have a very strong brand and it principle is service, delivering the best service across the entire portfolio, regardless of which product you hold in your hand," Edwards told hosts Nicolette Briscoe and Tom Fogden.

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.