business
Hosted by Lorraine Schuchart · business · EN · 211 episodes
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world's most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands. lorraineschuchart.substack.com
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Booking probability
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Selective
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Signup to Generate a PitchWelcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world's most influential brands.
Brand for Good is hosted by Lorraine Schuchart. The show has published 211 episodes to date.
Recent episodes include "Episode 197: Brand & Belief: Where Trust Begins" (23 June 2026, 24 minutes), "Episode 196: How Women Are Revolutionizing the Way We Network" (9 June 2026, 23 minutes), and "Episode 195: What to Do When You've Outgrown the Business You Built with Maria Fontana" (2 June 2026, 41 minutes).
Brand for Good publishes roughly weekly, with episodes averaging 28 minutes across 211 episodes.
Booking probability for Brand for Good is 36%, and the host is rated Selective on guests. Brand for Good requires a Pod Score of 80 or higher. Brand for Good's contact route on record: verified email.
The strongest fits for Brand for Good are Marketing, Advertising & PR. Brand for Good has a business audience.
Lorraine Schuchart hosts Brand for Good, a business show with 211 episodes published.
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Episode #197
Strong brands aren't built from tactics. They're built on belief. In this first episode of Brand for Good hosted on Substack, I'm sharing the theme behind my Substack column, Brand & Belief , and why I believe the...
Episode #196
<p >In this episode of Brand for Good, I'm talking about the way women are changing networking — moving away from bigger, louder, more performative events and toward experiences that are more intentional, relational...
Episode #195
<p >What happens when the business you built no longer fits the person you've become?</p> <p >In this episode of Brand for Good, I'm talking with Maria Fontana, a two-time bestselling author, entrepreneur, reinvention...
Episode #194
<p >In this episode of Brand for Good, I'm calling out the copycat craze: the growing habit of mimicking other people's content, language, positioning, and creative identity and calling it "inspiration." </p> <p >To be...
Episode #193
<p >In this final installment of the five-part Brand Influence Accelerator series, I bring everything together.</p> <p >Over the past four episodes, we explored why visibility alone doesn't create influence, how to...
Episode #192
<p >In this episode, I'm sharing an adapted version of Day Four of the Brand Influence Accelerator, where we explore the hidden step between visibility and influence: trust. </p> <p >Many experts believe authority comes...
Episode #191
<p >In this episode, I'm taking you inside Day 3 of the Brand Influence Accelerator, where we move from clarity into strategy.</p> <p >If the first two days helped you define what to say and where your authority lives...
Episode #190
<p >In this episode, I'm taking you behind the scenes of Day 2 of the Brand Influence Accelerator—one of the most important shifts I teach for building real authority.</p> <p >Because here's the truth: most...
Episode #189
<p >What happens when you're doing the work, showing up consistently, and still not seeing your content translate into real opportunities?</p> <p >In this episode of Brand for Good, I take you behind the scenes of Day 1...
Episode #188
<p >In this episode, I'm joined by Josie Ann Lee—author, speaker, and consultant behind the Most Important Person (MIP) Principle.</p> <p >Her core belief is simple: every person you encounter is someone's most...
Episode #187
<p >This episode is a little different—and one of my favorites.</p> <p >I'm joined by my friend Aneta Kuzma, host of the Live the Width of Your Life podcast, for a conversation about something at the core of both our...
Episode #186
<p >In challenging times, many businesses instinctively cut their marketing budgets—but history shows that this is the worst move you can make. The brands that continue marketing strategically don't just survive...
Episode #185
<p >If you're doing everything "right"—showing up online, refining your message, investing in your website—but something still feels off…</p> <p >This episode is for you.</p> <p >In this conversation, I'm unpacking a...
Episode #184
<p >Some of the most meaningful opportunities in my career—and in the careers of many leaders I work with—didn't start with a pitch. They arrived.</p> <p >A client reached out after reading something I wrote. A podcast...
Episode #183
<p >Why do some businesses plateau while others scale?</p> <p >In this energizing conversation, I talk with high-performance coach Trevor McGregor, who has conducted more than 45,000 one-on-one coaching sessions with...
Episode #182
<p >In 2014, I met another PR professional at a retreat and we decided to try something simple: weekly accountability calls.</p> <p >We thought it might last a few months.</p> <p >Twelve years later, we're still...
Episode #181
<p >What would happen if you walked away from your most active social platform for 90 days?</p> <p >Would your authority collapse?</p> <p >Would your audience disappear?</p> <p >Would the algorithm erase you?</p> <p >In...
Episode #180
<p >Last week, we retired the Attention Myth.</p> <p >This week, we go one level deeper.</p> <p >If attention is no longer the advantage, what is?</p> <p >In Episode 180, I make the case that we've moved from an...
Episode #179
<p >Attention is no longer the problem most brands are facing.<br /> Trust is.</p> <p >The Super Bowl reminded us that attention can be bought, engineered, and scaled. But for most businesses, memorability isn't the...
Episode #178
<p >What if you didn't need millions of views—or constant content—to build a profitable, trusted brand?</p> <p >In this episode of Brand for Good, I'm joined by Nate Woodbury, CEO of Be The Hero Studios, to explore why...
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