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Hosted by Lorraine Schuchart · 🇺🇸 US · EN · 106 episodes
Established thought leaders with verified media credentials.
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world's most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands. lorraineschuchart.substack.com
Lorraine Schuchart hosts Brand for Good, a business show with 106 episodes published.
Strong brands aren't built from tactics. They're built on belief. In this first episode of Brand for Good hosted on Substack, I'm sharing the theme behind my Substack column, Brand & Belief , and why I believe the strong
In this episode of Brand for Good, I'm talking about the way women are changing networking — moving away from bigger, louder, more performative events and toward experiences that are more intentional, relational, and rea
What happens when the business you built no longer fits the person you've become? In this episode of Brand for Good, I'm talking with Maria Fontana, a two-time bestselling author, entrepreneur, reinvention coach, and pri
In this episode of Brand for Good, I'm calling out the copycat craze: the growing habit of mimicking other people's content, language, positioning, and creative identity and calling it "inspiration." To be clear, we are
In this final installment of the five-part Brand Influence Accelerator series, I bring everything together. Over the past four episodes, we explored why visibility alone doesn't create influence, how to choose an authori
In this episode, I'm sharing an adapted version of Day Four of the Brand Influence Accelerator, where we explore the hidden step between visibility and influence: trust. Many experts believe authority comes from showing
In this episode, I'm taking you inside Day 3 of the Brand Influence Accelerator, where we move from clarity into strategy. If the first two days helped you define what to say and where your authority lives, this conversa
In this episode, I'm taking you behind the scenes of Day 2 of the Brand Influence Accelerator—one of the most important shifts I teach for building real authority. Because here's the truth: most entrepreneurs are creatin
What happens when you're doing the work, showing up consistently, and still not seeing your content translate into real opportunities? In this episode of Brand for Good, I take you behind the scenes of Day 1 of my Brand
In this episode, I'm joined by Josie Ann Lee—author, speaker, and consultant behind the Most Important Person (MIP) Principle. Her core belief is simple: every person you encounter is someone's most important person. And
This episode is a little different—and one of my favorites. I'm joined by my friend Aneta Kuzma, host of the Live the Width of Your Life podcast, for a conversation about something at the core of both our work: alignment
In challenging times, many businesses instinctively cut their marketing budgets—but history shows that this is the worst move you can make. The brands that continue marketing strategically don't just survive downturns; t
If you're doing everything "right"—showing up online, refining your message, investing in your website—but something still feels off… This episode is for you. In this conversation, I'm unpacking a pattern I see with so m
Some of the most meaningful opportunities in my career—and in the careers of many leaders I work with—didn't start with a pitch. They arrived. A client reached out after reading something I wrote. A podcast invited me to
Why do some businesses plateau while others scale? In this energizing conversation, I talk with high-performance coach Trevor McGregor, who has conducted more than 45,000 one-on-one coaching sessions with leaders ranging
In 2014, I met another PR professional at a retreat and we decided to try something simple: weekly accountability calls. We thought it might last a few months. Twelve years later, we're still meeting. In this episode of
What would happen if you walked away from your most active social platform for 90 days? Would your authority collapse? Would your audience disappear? Would the algorithm erase you? In this final episode of a three-part s
Last week, we retired the Attention Myth. This week, we go one level deeper. If attention is no longer the advantage, what is? In Episode 180, I make the case that we've moved from an attention economy into an influence
Attention is no longer the problem most brands are facing. Trust is. The Super Bowl reminded us that attention can be bought, engineered, and scaled. But for most businesses, memorability isn't the goal—credibility is. A
What if you didn't need millions of views—or constant content—to build a profitable, trusted brand? In this episode of Brand for Good, I'm joined by Nate Woodbury, CEO of Be The Hero Studios, to explore why YouTube remai
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Brand for Good is hosted by Lorraine Schuchart. The show is categorised under business (marketing) and has published 106 episodes.
Brand for Good has published 106 episodes.
Brand for Good regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Brand for Good is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Brand for Good hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Brand for Good average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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