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In-depth interviews with founders of disruptive consumer brands. Insights, playbooks, and tips that will help you Build Something People Love ™
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Signup to Generate a PitchBrand Builders is a business podcast hosted by Aamod Mehrish, with 9 episodes on record and a Required Pod Score of 80.
Aamod Mehrish hosts Brand Builders, a business show with 9 episodes published.
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Brand Builders
<p>Adhiraj and Sanya are the co-founders of GetVayu - a D2C/e-commerce startup selling mult-purpose hair-care appliances. In this episode, they go in-depth into the good, bad, and ugly of building an e-commerce side-hustle from scratch. </p><p>Visit www.getvayu.com to learn more.Timestamps:(00:00) Precap(01:25) Full Episode</p>
Brand Builders
<p>In this conversation, Eduardo Burg, founder of COA & Co, shares his journey of reimagining chocolate as a healthy snack. Leveraging on his decades long experience in the CPG industry, he provides valuable insights on product development, co-manufacturing, product validation, and fundraising.</p><p><br></p><p>Chapters:</p><p><br></p><p>(00:00) Precap</p><p>(01:43) Introduction to COA</p><p>(07:44) Reimagining Chocolate's Healthful Origins</p><p>(10:33) Innovative Snacking Formats and Ingredients</p><p>(13:40) From Ideation to Product Development</p><p>(17:45) The Science of Fermentation and Protein Quality</p><p>(19:47) Commercialization and Production Challenges</p><p>(22:38) Finding the Right Manufacturing...
Brand Builders
<p>Kirsten (Kiki) Couchman is the co-founder of Beny Yogurt, an organic, grass-fed yogurt brand focused on probiotic benefits.</p><p><br></p><p>Chapters:</p><p>(01:11) Intro</p><p>(01:12) From Family Roots to Entrepreneurship</p><p>(06:04) The Decision to Go All In</p><p>(09:10) Bootstrapping and Building Relationships</p><p>(11:49) Testing Demand and Customer Engagement</p><p>(15:11) Product Differentiation in the Yogurt Market</p><p>(18:01) Education and Consumer Awareness</p><p>(23:08) Scaling Challenges in Retail</p><p>(26:10) The Importance of Focus and Community Building</p><p>(29:00) The Reality of Being a Founder</p><p>(30:23) Building in Public: The Founder’s...
Brand Builders
<p>In this conversation, Sai Pogaru, co-founder of Rahasya Fragrances, shares the journey of creating a luxury perfume brand that aims to represent Indian perfumery on a global scale. He discusses the challenges faced in building the brand, the importance of storytelling and consumer connection, and how they utilized AI tools for design and branding. Chapters - (00:00) The Inception of Rahasya(04:58) Crafting a Unique Identity in Perfumery(09:50) Building a Brand with a Story(15:04) Navigating the Challenges of Entrepreneurship(19:55) Harnessing AI for Design and Branding(25:35) The Importance of Hands-On Involvement(30:19) Building a Community Before Launch(33:11) Crafting a Unique Go-To-Market Strategy(39:27) Revenue...
Brand Builders
<p>In this episode, Aamod Mehrish interviews Animesh Mishra, co-founder of Gully Labs, a rapidly growing Indian premium sneaker brand. They discuss Animesh's transition from a pricing consultant to an entrepreneur, the brand's focus on quality and storytelling, and the importance of a strong content strategy.</p><p><br></p><p>Chapters:(00:00) Introduction(02:01) Animesh's Journey from Consultant to Founder(03:52) Building the Brand: From Concept to Creation(08:06) Premium Brand Pricing Strategy and Value(10:43) Content Strategy and Social Media Engagement(19:55) The Importance of Unboxing Experience(23:37) The Right Way to Tell Your Brand Story(26:01) Sales Growth and Market Strategy(29:17) Direct-to-Consumer (D2C) Success(32:34...
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