Brain Driven Brands

Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.

Brain Driven Brands is a business podcast hosted by Sarah Levinger, with 148 episodes on record and a Required Pod Score of 80.

Sarah Levinger hosts Brain Driven Brands, a business show with 148 episodes published.

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  Episode #149

  Want to BOOST sales by 32%? Don't Run Discounts. Try This.

  Oct 2, 202619 minS3

  Sarah and Nate dig into the psychology behind showing two products, variants, or offers side by side, and why giving people a choice can make the purchase feel easier and even more premium. They get into decision fatigue, product comparisons, upsells, apparel, Black Friday offers, and the surprisingly useful lesson e-commerce can steal from a good car salesperson. Because apparently, our product pages have been making customers do way too much thinking. 00:00 Welcome back to Brain Driven Brands 01:00 The science quiz: 32% more conversions 03:00 Why two options can outperform one 05:00 Turning "Should I buy?" into "Which one?" 07:00 What a dual PDP could look like 09:00 Using behavior to understand customers 10:00 Why comparison can make buying feel premium 12:00 The Lucchese boots example 13:00 Could customers choose what to compare? 15:00 Dual PDPs for upsells 16:00 Basic vs. premium offers 17:00 What e-commerce can learn from one-on-one sales Join my community: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

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  Episode #148

  DTC vs. B2B Marketing: Why the Buying Psychology is so Different

  Sep 23, 202630 minS3

  Rabah Rahil joins Sarah and Nate to unpack the psychology behind B2B SaaS buying, from "don't get fired" decision-making to buying committees, long consideration windows, and the role of trust and brand affinity. They also get into why marketing and sales serve different jobs, why a great product needs to come before a big marketing push, and why paid ads are only one way to distribute a message. 00:00 Meet Rabah Rahil 01:00 The psychology of B2B SaaS buying 03:00 Why SaaS buyers are managing risk 05:00 How SaaS buying committees change marketing 07:00 Why B2B SaaS needs omnipresence 09:00 The story behind a consumer purchase 11:00 What B2B SaaS can learn from brand marketing 13:00 The three stages inside consideration 15:00 Why you can't control the buying timeline 17:00 Marketing, sales, and brand affinity 20:00 Why more salespeople won't fix weak pipeline 23:00 Build the product before the marketing machine Join my community: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Guest: Rabah Rahil LinkedIn: https://www.linkedin.com/in/rabahrahil/ Twitter: https://x.com/rabahrahil

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  Episode #147

  5 Things Great Static Ads Have in Common

  Sep 16, 202627 minS3

  Seb Valiente, founder of Growth Pod, joins Sarah and Nate to break down how his team turns messaging into static ads that actually make people stop and feel something. They get into the difference between clarity and scroll-stopping visuals, why most teams struggle with the idea itself rather than the prompt, how to hire for creative thinking, and why static ads can still be some of the most dependable creative in an account. Seb also shares a practical framework for building a visual from scratch, including how to use references without simply copying what already exists. Timestamps 00:00 Meet Seb and Growth Pod 03:00 Why Seb's static ads stand out 04:00 The "after-work wind down" ad 06:00 Clarity vs. scroll-stopping creative 08:00 Why messaging comes before visuals 09:00 AI is only as good as the person using it 11:00 Why creative instinct matters 13:00 Can you predict which ads will work? 15:00 How Growth Pod matches headlines to visuals 17:00 Why marketers should pick one thing to communicate 19:00 Where static ads fit next to video 24:00 How to build a static ad from scratch Join my community: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Guest: Seb Valiente Twitter: https://x.com/Sebastian_DTC Website: https://growthpod.ca/

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  Episode #146

  What Happens When Your Brand Stops Relying on Meta Ads?

  Sep 11, 202621 minS3

  DTC brands have spent years building around Meta. But what happens when you stop treating Meta as your only growth lever? In this episode, Sarah and Nate break down how brands can reach customers through YouTube creators, IRL events, organic content, mascots, and other ideas that don't depend on another Meta campaign. They also share examples from their own work, including a YouTube strategy that generated an average 6x return , a client that cut CAC from $110 to $35, and why sometimes the smartest move is simply giving your team a week where they're forbidden from thinking about Meta. 00:00 Why Nate's having a rough week 02:00 How susceptible are we really to ads? 04:00 The people who actively avoid advertising 06:00 What happens if Meta disappears? 08:00 Cutting CAC from $110 to $35 10:00 The $2M celebrity marketing decision 12:00 Finding customers outside the Meta ecosystem 14:00 Nate's three off-Meta tactics 16:00 The YouTube creator strategy 18:00 Why IRL events can create brand evangelists 20:00 Sarah's mascot strategy 22:00 Building multiple organic content channels 24:00 Bringing physical marketing back Join my community: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

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  Episode #145

  5 Popup Tactics That Can Increase Your Lead Opt-In Rate

  Sep 3, 202618 minS3

  Pop-ups can do a lot more than collect an email. In this episode, Sean from Alia breaks down how smarter timing, personalization, and offers can help brands get more leads without simply giving away bigger discounts. We get into why Alia became so focused on one thing, how a simple positioning change helped the company take off, and what happens when you treat every pop-up like a one-to-one experience. Then we get tactical: smart triggers, repeated exposure, A/B testing, mystery discounts, and other ways to give people a reason to opt in. Timestamps 00:00 Sean's $60M exit and what changed 02:00 How Alia got started 04:00 Finding a business inside a college project 06:00 The entrepreneurship class that gave him a C- 07:00 Why owning the work changed everything 09:00 A year with almost zero traction 10:00 The positioning pivot to "pop-ups" 12:00 Building one-to-one pop-up experiences 14:00 How positioning created clarity 15:00 What changed after the acquisition 17:00 The future of smarter pop-ups 23:00 The mystery discount tactic Join my community: skool.com/tether-lab CoHost: Nate Lagos Twitter LinkedIn Tactical and Practical Podcast CoHost: Sarah Levinger Learn more at: Tether Insights Twitter Linkedin Instagram Watch me on YouTube Guest: Shaan Arora Twitter LinkedIn Website: aliapopups.com

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