
Episode #10
10. Starting a Clothing Brand While Working Full-Time - The Real Talk
<p >In this episode, Lloyd sits down with Michael and Toneya, co-founders of Diamond Discipline Apparel, to explore the untold stories behind building a clothing brand from scratch.</p> <p >From turbulent childhoods in regional WA to launching their first collection, Michael and Toneya reveal the raw realities of building a business while working full-time jobs.</p> <p >They discuss contrasting parental separations, the grit required to scale a brand, and the harsh reality of bootstrapping, including late nights spent printing merchandise, managing limited budgets, and balancing ambition with survival.</p> <p >Suppose you're curious about starting a clothing line...

