Brad Young 10 Rules

Buffalo Lou wasn't your typical truck driver — and revisiting his story reminds us why. He was sharp, calculating, and wrestling with issues far deeper than the job itself. But here's the truth: in dispatch and in life...

Shedlund Big Coat earned his nickname the moment he stepped into our operation wearing an oversized winter coat in one‑hundred‑degree July heat. In the American South, that kind of choice isn't just unusual — it's a...

When Joe first walked into my office, I saw exactly what he wanted me to see: a scruffy, rough‑around‑the‑edges biker type who looked like countless other hardworking drivers I had employed over the years. He presented...

Meth Addict Kenny was exactly what his nickname suggests—a man deep in the grip of addiction to crack cocaine and methamphetamines. When our organization recruited and hired Kenny, I'll admit something that goes against...

Randy was silent for the most part—hence the nickname that would stick with him. We never found out exactly what happened to his vocal cords, but based on the scars we could see, we could only imagine what that man had...

Meet Dynamite Don—a character who taught me one of life's most critical lessons: the power of being ADAPTABLE. He remains one of the most compelling figures I've ever known, a man whose significant mental health...

David Park was a person of considerable depth, a quality I came to appreciate only after getting to know him on a much more human level. Initially, my perception of David was shaped entirely by his reputation as a...

Last time we talked about planning carefully, and how life will kick your door in no matter how good your plan is. Today we're going one step deeper. Because once you make your plan, you've got to actually pull the...

Let me start with a truth that I've learned the hard way, over and over, for my entire career. Logistics is brutally complex. And so is life. Both of them will chew you up and spit you out if you walk in without a plan...

We've covered a lot of ground so far. Communication. Empathy. Adaptability. Finding real value in your relationships. And today we get into one that's honestly the most personal one for me, because I've lived it, I've...

Last time, we broke down the value of the first four rules. Communication. Empathy. Adaptability. And finding value in your relationships. Today, I want to make those rules come alive. Because rules on a page are just...

Today we're talking about something that hits close to home for me and, honestly, close to your wallet. We're looking at the value of the first four rules. Communication. Empathy. Adaptability. And finding value in your...

Today we revisit the first 4 Rules from a different perspective and show how we can examine them more deeply for lasting impact.

The trucking industry offers us a powerful lesson here. Professional truck drivers don't just hop in their rigs and hope for the best. They meticulously track every aspect of their journey: cargo status, fuel levels...

The trucking industry offers us a powerful lesson here. Professional truck drivers don't just hop in their rigs and hope for the best. They meticulously track every aspect of their journey: cargo status, fuel levels...