Boutique Hotel Secrets Podcast

In this episode, Adam and Micah pull back the curtain on the messy reality of opening their first boutique hotel in remote Page, Arizona — from accidentally overbooking on Airbnb and seeing 4.8x revenue growth, to...

In this episode, Adam and Micah record their first-ever in-person podcast from Room 32 of The Wesley in Page, Arizona, pulling back the curtain on what it really takes to reposition a 1960s roadside motel into a...

In this episode, Adam and Micah welcome back Michael Sjogren to break down marketing ROI, group bookings, and the capital-raising lessons that come with scaling from short-term rentals into boutique hotels. They also...

In this episode, we share the wild story of how Google's AI created a business page for The Wesley Hotel without our knowledge — leading to our first one-star review before we even officially launched. We also discuss...

In this episode, Adam and Micah sit down with Scott Eddy — world traveler, hospitality marketing veteran, and one of the first American expats to build a million-follower presence on social media — to dig into why most...

In this episode, Adam and Micah pull back the curtain on the messy, motivating reality of renovating The Wesley Hotel — from a gut-punch one-star review to a new GC delivering three times the workload of the last team...

In this episode, Mitch Ely shares the scrappy story of how he went from owning a single Airbnb to buying and renovating two boutique motels in Door County, Wisconsin. We dive into his biggest renovation surprises...

In this episode, Adam and Micah reflect on the hospitality lessons brought back from a two-week Italian honeymoon — and how Italian hoteliers set a standard that challenges everything they're building at the Wesley...

In this episode, Adam and Micah are joined by boutique hotel investor Mike Sjogren to cover everything from the realities of first-time hotel construction delays to a bold take on hotel marketing — including why you...

<p>In this episode, Adam and Micah pull back the curtain on the final stretch before opening newly renovated rooms at The Wesley — tackling everything from 18 pallets of tile and FF&E sticker shock to their first real...

<p>In this episode, Adam and Micah sit down with boutique hotel mentor Mike Sjogren to explore how AI is reshaping hospitality operations — from direct booking pages to revenue management — and why the operators who...

<p>In this episode, Adam and Micah are joined by Rashmi Bhat — coach, restaurateur, and boutique hotel operator — to explore how independent hospitality owners can leverage AI not to replace their teams, but to free...

<p>In this episode, Adam and Micah share the unfiltered reality of renovating a 50-room boutique hotel in Page, Arizona — from a viral mural drawing thousands of visitors to zero finished rooms and a $38,000 mortgage...

<p>In this episode, Adam and Micah sit down with brand designer Kayla Morrill to unpack the full process of building a visual identity for The Wesley — from mood boards and font debates to a final brand kit that's now...

<p>In this episode, Adam and Micah sit down with brand designer Kayla Morrill to unpack the full process of building a visual identity for The Wesley — from mood boards and font debates to a final brand kit that's now...