
Booked & Blooming - The Beauty Business Podcast
Unlocking Business Growth: Ivy’s Top Five No-Cost Strategies for Salon Owners
Welcome back to the Booked & Blooming Beauty Business Podcast! In today’s episode, Grant reconnects with Ivy Potter from Innove Beauty and Wellness, a 20-year veteran of the tanning and beauty industry, educator, and business consultant. Drawing from her extensive experience as a salon owner, industry ambassador, and now a champion for fellow business owners, Ivy dives deep into the tried-and-true strategies that can ignite growth for any beauty business—without breaking the bank. Together, Grant and Ivy explore five actionable, low- or no-cost methods to better market your business, strengthen customer relationships, and expand your reach locally. Get ready to take notes as they reveal insider tips—from leveraging local brand ambassadors to maximizing your Google Business Profile—designed to help you stand out and thrive in your community.






