Sep 21, 202617 min
Beth Comstock and I explore what it takes to make innovation repeatable inside an organization: the environment, permissions, experiments, and leadership behaviors that turn ideas into movement. This is about building...
education
Book Is the Hook
Hosted by Eric Koester · education · EN
About this Podcast:
You have probably thought: I should write a book, or launch a podcast, or host on a conference... someday. Why not now? Professor Eric Koester has taught and coached hundreds of first-time creators, and he'll introduce you to some of the world's most unique and successful people -- authors, podcast hosts, video show producers, event organizers, product designers and more -- to show that the simple act of creating something, will improve our happiness, change our trajectory and unlock opportunities we never knew were possible. Whether you've started creating your podcast, video show or a book and stopped, or just have wondered how to accelerate or change careers, one thing's for sure: All of us can create something awesome, and what comes next will surprise us all.
Pitch Analysis
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Contact path
Public web form
Booking probability
32%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about Book Is the Hook
What is Book Is the Hook about?
You have probably thought: I should write a book, or launch a podcast, or host on a conference... someday. Why not now?
Who hosts Book Is the Hook?
Book Is the Hook is hosted by Eric Koester. The show has published 89 episodes to date.
What has Book Is the Hook covered recently?
Recent episodes include "Beth Comstock on Making Innovation Repeatable Inside Organizations" (21 September 2026, 17 minutes), "Gabby Bernstein on Imperfect Drafts, Core Message, and Writing as a Routine" (14 September 2026, 23 minutes), and "Adam Braun on Impact, Participation, and Work That Moves People" (7 September 2026, 23 minutes).
How often does Book Is the Hook publish?
Book Is the Hook publishes roughly weekly, with episodes averaging 28 minutes across 89 episodes.
How hard is it to get booked on Book Is the Hook?
Booking probability for Book Is the Hook is 32%, and the host is rated Selective on guests. Book Is the Hook requires a Pod Score of 80 or higher. Book Is the Hook's contact route on record: public web form.
Who should pitch Book Is the Hook?
The strongest fits for Book Is the Hook are News, Magazine & Book Publishing. Book Is the Hook has an education audience.
About the host
Eric Koester hosts Book Is the Hook, an education podcast with 89 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Sep 14, 202623 min
Gabby Bernstein and I talk about writing before you feel ready, finding a core message, teaching through lived experience, and building a repeatable author practice. The draft is not the finished product; it is where...
- Sep 7, 202623 min
Adam Braun and I talk about the difference between making something impressive and making something other people can participate in. We also get into the organizational choices that helped Pencils of Promise grow, why a...
Episode #86
Martin Atkins — Stop Waiting for Permission
Aug 25, 202640 minMartin Atkins is a punk-rock superstar drummer, creative entrepreneur, author, and relentless builder. In this episode, he shares why creators should stop waiting for permission, make multiple things, and use feedback...
- Apr 22, 202627 min
Do you need to know everything about your book before you start writing? Jean Hanff Korelitz says no, and in fact, knowing too much might be the problem. In this live, in-class conversation, bestselling novelist Jean...
View More
- Apr 15, 202627 min
How do you write a character that readers can’t stop thinking about, even when they shouldn’t like them? In this live, in-class conversation, novelist Caroline Kepnes shares how she developed the voice behind You, and...
- Apr 8, 202630 min
Great storytelling isn’t about charisma. It’s about empathy. In this live, in-class conversation, Miri Rodriguez, storytelling leader at Microsoft and author of Brand Storytelling, explains how writers find their voice...
- Mar 30, 202626 min
Why do some books quietly spread for years, while others disappear after launch week? In this live, in-class conversation, Bob Burg, co-author of The Go-Giver, explains why stories and parables connect on a deeper level...
- Mar 24, 202624 min
Why do some ideas catch on, while others disappear? In this live, in-class conversation, Jonah Berger, author of Contagious and The Catalyst, breaks down the real mechanics behind virality, influence, and change. We...
- Mar 16, 202623 min
Writing is solitary. Revision is relentless. And you have to be able to sit with your own work long enough to make it better. In this live, in-class conversation, comedian and author Maysoon Zayid shares an unfiltered...
- Mar 9, 202626 min
What does it mean to be free, even after unimaginable suffering? In this live, in-class conversation, Dr. Edith Eger, Holocaust survivor, psychologist, and author of The Choice, shares profound wisdom on trauma...
- Mar 2, 202633 min
Writing a book doesn’t come with a progress bar. In this live, in-class conversation, Dan Pink explains why long projects feel so disorienting, how writers lose their sense of momentum, and what actually keeps people...
- Feb 16, 202629 min
Most advice sounds good on paper. But that doesn’t mean it works for you. In this live, in-class conversation, Gretchen Rubin explains why universal solutions fail, why habits need to be customized, and how...
- Feb 9, 202626 min
What happens after you achieve the dream you trained for your entire life? In this live, in-class conversation, Apolo Ohno, the most decorated Winter Olympian in U.S. history, shares what it was really like to compete...
- Feb 2, 202639 min
Creative blocks aren’t a lack of talent. They’re usually a lack of permission. In this live, in-class conversation, Julia Cameron, author of The Artist’s Way, explains why simple, repetitive practices like Morning Pages...
- Jan 26, 202627 min
Most people think success starts with a great idea. Marc Randolph, co-founder of Netflix, says that’s wrong. In this live classroom conversation, Marc breaks down why ideas rarely survive first contact with reality, how...
- Jan 19, 202618 min
Writing isn’t about talent, motivation, or finding the right system. In this live, in-class session, Seth Godin challenges the way most people think about writing. He explains why writer’s block is a myth, why bad...
- Jan 14, 202631 min
Writing a book is hard, and Simon Sinek thinks that’s the point. In this conversation, Simon joins Eric Koester for a candid, unscripted discussion about what separates meaningful books from forgettable ones. He breaks...
- May 8, 202330 min
Most people wait for the “right time” to tell their story. That’s usually the reason it never lands. In this episode, Eric Koester sits down with Roy Choi, acclaimed chef, television personality and the author of L.A...
- May 1, 202348 min
Most people don’t fail because they aren’t talented. They fail because their ego can’t survive the early stages of being bad at something. In this episode, Eric Koester talks with Matt Thomas, world champion in...
Recent guests
Recent guests on Book Is the Hook. Study who booked and why before you pitch.
G
Gabby Bernstein
New York Times -bestselling author and renowned spiritual speaker, gabby coaching app
D
Dr. Martin Atkins
senior lecturer in chemical and process engineering at the school of engineering and Associate Director of the Ahuora center for smart energy systems at the University of Waikato, University of Waikato
J
Jean Hanff Korelitz
C
Caroline Kepnes
Best industries to pitch Book Is the Hook for
PitchCentric classifies Book Is the Hook under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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