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Hosted by Eric Koester · 🇺🇸 US · EN · 85 episodes
Established thought leaders with verified media credentials.
You have probably thought: I should write a book, or launch a podcast, or host on a conference... someday. Why not now? Professor Eric Koester has taught and coached hundreds of first-time creators, and he'll introduce you to some of the world's most unique and successful people -- authors, podcast hosts, video show producers, event organizers, product designers and more -- to show that the simple act of creating something, will improve our happiness, change our trajectory and unlock opportunities we never knew were possible. Whether you've started creating your podcast, video show or a book and stopped, or just have wondered how to accelerate or change careers, one thing's for sure: All of us can create something awesome, and what comes next will surprise us all.
Eric Koester hosts Book Is the Hook, a education show with 85 episodes published.
Do you need to know everything about your book before you start writing? Jean Hanff Korelitz says no, and in fact, knowing too much might be the problem. In this live, in-class conversation, bestselling novelist Jean Han
How do you write a character that readers can’t stop thinking about, even when they shouldn’t like them? In this live, in-class conversation, novelist Caroline Kepnes shares how she developed the voice behind You, and wh
Great storytelling isn’t about charisma. It’s about empathy. In this live, in-class conversation, Miri Rodriguez, storytelling leader at Microsoft and author of Brand Storytelling, explains how writers find their voice,
Why do some books quietly spread for years, while others disappear after launch week? In this live, in-class conversation, Bob Burg, co-author of The Go-Giver, explains why stories and parables connect on a deeper level
Why do some ideas catch on, while others disappear? In this live, in-class conversation, Jonah Berger, author of Contagious and The Catalyst, breaks down the real mechanics behind virality, influence, and change. We talk
Writing is solitary. Revision is relentless. And you have to be able to sit with your own work long enough to make it better. In this live, in-class conversation, comedian and author Maysoon Zayid shares an unfiltered lo
What does it mean to be free, even after unimaginable suffering? In this live, in-class conversation, Dr. Edith Eger, Holocaust survivor, psychologist, and author of The Choice, shares profound wisdom on trauma, healing,
Writing a book doesn’t come with a progress bar. In this live, in-class conversation, Dan Pink explains why long projects feel so disorienting, how writers lose their sense of momentum, and what actually keeps people mot
Most advice sounds good on paper. But that doesn’t mean it works for you. In this live, in-class conversation, Gretchen Rubin explains why universal solutions fail, why habits need to be customized, and how self-knowledg
What happens after you achieve the dream you trained for your entire life? In this live, in-class conversation, Apolo Ohno, the most decorated Winter Olympian in U.S. history, shares what it was really like to compete at
Creative blocks aren’t a lack of talent. They’re usually a lack of permission. In this live, in-class conversation, Julia Cameron, author of The Artist’s Way, explains why simple, repetitive practices like Morning Pages
Most people think success starts with a great idea. Marc Randolph, co-founder of Netflix, says that’s wrong. In this live classroom conversation, Marc breaks down why ideas rarely survive first contact with reality, how
Writing isn’t about talent, motivation, or finding the right system. In this live, in-class session, Seth Godin challenges the way most people think about writing. He explains why writer’s block is a myth, why bad writin
Writing a book is hard, and Simon Sinek thinks that’s the point. In this conversation, Simon joins Eric Koester for a candid, unscripted discussion about what separates meaningful books from forgettable ones. He breaks d
Most people wait for the “right time” to tell their story. That’s usually the reason it never lands. In this episode, Eric Koester sits down with Roy Choi, acclaimed chef, television personality and the author of L.A. So
Most people don’t fail because they aren’t talented. They fail because their ego can’t survive the early stages of being bad at something. In this episode, Eric Koester talks with Matt Thomas, world champion in chessboxi
Most people don’t fail at big projects because they lack talent. They fail because they never protect their attention. In this conversation, Eric Koester sits down with Cal Newport, Georgetown professor and author of Dee
Tyler Hayes built and sold startups, then went all-in on building a mission-driven company in public. In this conversation, we break down the real “cheat codes” behind productivity and creative output, not hustle fluff.
Chuck Palahniuk doesn’t believe authority comes from research. He believes it comes from saying the thing everyone knows but nobody has dared to say out loud. In this conversation, the author of Fight Club explains why e
We’re taught the same job-search script: polish your resume, apply online, wait. It’s also the script that keeps smart people stuck. In this episode, career specialist and recruiter Kate Johnson breaks down what actually
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Book Is the Hook is hosted by Eric Koester. The show is categorised under education (self improvement) and has published 85 episodes.
Book Is the Hook has published 85 episodes.
Book Is the Hook regularly covers education, self improvement, business. It sits in the education category, with a self improvement focus.
Book Is the Hook is accessible for guests with genuine education expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Book Is the Hook hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Book Is the Hook average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Book Is the Hook's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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