business
Hosted by Emma Davies and Ruta Sudmantaite · business · EN-GB · 121 episodes
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
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Signup to Generate a PitchDo you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them.
Blame it on Marketing ™ is hosted by Emma Davies and Ruta Sudmantaite. The show has published 121 episodes to date.
Recent episodes include "Are you actually marketing to your customers? | Episode 117 with Janis Thomas" (28 September 2026, 40 minutes), "Stop Buying Leads: Why spending more stopped working | E116 with Steve Armenti" (14 September 2026, 42 minutes), and "What is Creativity in 2026 | E115 with Alyssia Smith & Phoebe Dunsmore" (2 September 2026, 51 minutes).
Blame it on Marketing ™ publishes roughly every two weeks, with episodes averaging 38 minutes across 121 episodes.
Booking probability for Blame it on Marketing ™ is 34%, and the host is rated Selective on guests. Blame it on Marketing ™ requires a Pod Score of 80 or higher. Blame it on Marketing ™'s contact route on record: verified email.
The strongest fits for Blame it on Marketing ™ are Marketing, Advertising & PR. Blame it on Marketing ™ has a business audience.
Emma Davies and Ruta Sudmantaite hosts Blame it on Marketing ™, a business show with 121 episodes published.
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Episode #117
Are you actually marketing to your customers… or the customers you wish you had? In this episode of Blame It On Marketing, Emma and Ruta are joined by Janis Thomas to talk about one of marketing’s favourite delusions...
Episode #116
What if spending more on marketing is actually making your marketing worse? In this episode of Blame It On Marketing, Emma and Ruta are joined by Steve Armenti, lifelong marketer and founder of twelth agency, to talk...
Episode #115
Is creativity really about coming up with beautiful campaigns—or is it simply finding clever ways to solve difficult problems? In this special in-person episode, Emma and Ruta are joined by the team behind Technology...
Episode #114
Why are we still having to prove that marketing contributes to revenue? In this episode of Blame It On Marketing, Emma and Ruta are joined by Karen Lloyd, podcast host, recruiter, headhunter and founder of Armstrong...
Blame it on Marketing ™
Live recording from the Leadoo Big Conversion Meetup! This episode focuses on the content portion of websites and how that leads to better conversions. We are joined by Joe Rogers, Fractional Head of Content, and Jonny...
Episode #113
Is your ICP actually an ICP… or is it just “women aged 25 to 45” in a trench coat? 😅 In this episode of Blame It On Marketing, Emma and Ruta are joined by Ada, CMO of the Year in Lithuania and marketing leader at...
Episode #112
Going after a new segment sounds sexy… until you actually try to do it. 😅 New vertical, new geography, new buyer, new motion — and suddenly everything breaks: messaging, pricing, onboarding, customer success, and your...
Episode #111
B2B influencer marketing is having a moment… but most teams are still treating it like a vibes-based experiment. 😅 In this episode, we take a different angle: B2B influencers as a paid media channel, and what changes...
Episode #110
Side hustles used to be the vibe… but are they still “allowed” now? 😅 In this episode of Blame It On Marketing, Emma and Ruta are joined by Liz Maguire (email marketer for SMEs) to unpack the reality of side hustles in...
Episode #109
Should you stay… or should you go? 😅 With the job market doing the absolute most, marketers are stuck in the same loop: tolerate the chaos, or risk jumping into something worse. In this episode, Emma and Ruta are...
Blame it on Marketing ™
If your leadership team only cares about “what did we close?” but you’re stuck reporting traffic, followers and vibes… this episode is for you. 😅 In this live session, we’re joined by Paul (20+ years in marketing, now...
Blame it on Marketing ™
Ever walked into a meeting with a spreadsheet… and watched everyone’s eyes glaze over? 😅 This episode is for the marketers trying to use data to influence up, sideways, and across the business — without being ignored...
Blame it on Marketing ™
Marketing feels harder than it should right now. Bigger targets, tighter budgets, AI expectations, more noise everywhere… and somehow it’s still “why didn’t that email get opened more?” 😅 In this episode, Emma and Ruta...
Episode #108
Why do some marketing teams move fast and break things… while others want a spreadsheet, a process, and a risk assessment before lunch? 😅 In this episode, we’re joined by Michelle Hartley from People Sorted to unpack...
Episode #107
Your CRM is meant to be the backbone of marketing… so why does it feel like a haunted house? 👻 In this episode, we’re joined by Jack, a CRM and automation expert (marketing + recruitment), to unpack what actually goes...
Episode #106
Why is marketing the one industry where you can be “too young” and “too old” at the same time? 🤯 In this episode of Blame It On Marketing, we’re talking ageism in marketing (and yes… the sexism that comes with it)...
Episode #105
Ah yes. The three words that have launched a thousand unnecessary redesigns. In this episode of Blame It On Marketing , we’re joined by the brilliant Juliana Germinio from Yellow Zest to unpack the most vague...
Episode #104
Why does “ABM” so often become a logo-swap landing page and a prayer? In this episode, Emma and Ruta sit down with Marta George (ex-Head of ABM, now Field & Channel Marketing) to get brutally honest about what real ABM...
Episode #103
Why do smart companies still treat marketing like the “content machine” or sales’ on-call design team? In this episode, Ruta and Emma sit down with Margaux Grasso and Sarah Mardle to unpack marketing’s perception...
Episode #102
Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the...
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