Hosted by Emma Davies and Ruta Sudmantaite · 🇺🇸 US · EN-GB · 116 episodes
Established thought leaders with verified media credentials.
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Emma Davies and Ruta Sudmantaite hosts Blame it on Marketing ™, a business show with 116 episodes published.
Is your ICP actually an ICP… or is it just “women aged 25 to 45” in a trench coat? 😅 In this episode of Blame It On Marketing, Emma and Ruta are joined by Ada, CMO of the Year in Lithuania and marketing leader at Norcur
Going after a new segment sounds sexy… until you actually try to do it. 😅 New vertical, new geography, new buyer, new motion — and suddenly everything breaks: messaging, pricing, onboarding, customer success, and your s
B2B influencer marketing is having a moment… but most teams are still treating it like a vibes-based experiment. 😅 In this episode, we take a different angle: B2B influencers as a paid media channel, and what changes wh
Side hustles used to be the vibe… but are they still “allowed” now? 😅 In this episode of Blame It On Marketing, Emma and Ruta are joined by Liz Maguire (email marketer for SMEs) to unpack the reality of side hustles in
Should you stay… or should you go? 😅 With the job market doing the absolute most, marketers are stuck in the same loop: tolerate the chaos, or risk jumping into something worse. In this episode, Emma and Ruta are joined
If your leadership team only cares about “what did we close?” but you’re stuck reporting traffic, followers and vibes… this episode is for you. 😅 In this live session, we’re joined by Paul (20+ years in marketing, now a
Ever walked into a meeting with a spreadsheet… and watched everyone’s eyes glaze over? 😅 This episode is for the marketers trying to use data to influence up, sideways, and across the business — without being ignored, u
Marketing feels harder than it should right now. Bigger targets, tighter budgets, AI expectations, more noise everywhere… and somehow it’s still “why didn’t that email get opened more?” 😅 In this episode, Emma and Ruta
Why do some marketing teams move fast and break things… while others want a spreadsheet, a process, and a risk assessment before lunch? 😅 In this episode, we’re joined by Michelle Hartley from People Sorted to unpack ma
Your CRM is meant to be the backbone of marketing… so why does it feel like a haunted house? 👻 In this episode, we’re joined by Jack, a CRM and automation expert (marketing + recruitment), to unpack what actually goes w
Why is marketing the one industry where you can be “too young” and “too old” at the same time? 🤯 In this episode of Blame It On Marketing, we’re talking ageism in marketing (and yes… the sexism that comes with it). We’r
Ah yes. The three words that have launched a thousand unnecessary redesigns. In this episode of Blame It On Marketing , we’re joined by the brilliant Juliana Germinio from Yellow Zest to unpack the most vague, infuriatin
Why does “ABM” so often become a logo-swap landing page and a prayer? In this episode, Emma and Ruta sit down with Marta George (ex-Head of ABM, now Field & Channel Marketing) to get brutally honest about what real ABM t
Why do smart companies still treat marketing like the “content machine” or sales’ on-call design team? In this episode, Ruta and Emma sit down with Margaux Grasso and Sarah Mardle to unpack marketing’s perception problem
Why do tiny marketing budgets come with sky-high expectations? 💸 In this episode, we’re joined by Lucy Blenkinsopp, marketing lead at Version 1, to talk about how to do more with less—without burning out or BS-ing the b
Why do leaders still want to “be on LinkedIn”… even when the content makes buyers cringe? 🤳 In this episode, we’re joined by Brad Zomick—executive content coach and host of LinkedIn Famous—to get real about getting seni
Why do the same marketing headaches keep coming back every year? 🤯 Three years in, 100 episodes later, and we’re still hearing “can you make it go viral?” like it’s a brief. In this special 100th-episode live show, Ruta
Why are marketers still arguing about ROI in 2025? 🤯 “ROI is reductive!” “You can’t measure brand!” Meanwhile…budgets are getting slashed and CFOs are sharpening their scissors. In this episode, we’re joined by Jordan S
Why does every second LinkedIn post promise an “AI system” that will fix your marketing overnight? 🤖✨ If you’ve been told to “just automate everything,” this episode is your antidote. In this episode, we’re joined by Fi
Why do so many great marketing plans get kneecapped by…ego? 🤯 You know the drill: a founder who “already knows” the playbook, a swoop-and-poop exec, or a client who hires you for your expertise—then ignores it. In this
Chris Peters
content manager and veteran prospects and NHL analyst · Flo Hockey
1 appearance on this show
Michelle Hartley
MD · People Sorted
1 appearance on this show
Jack Roberts
author of Sheela-na-Gig: Sacred Celtic Images of Feminine Divinity · AI Automations community
1 appearance on this show
Jordan Stachini
Co&Co Marketing Agency
1 appearance on this show
Corey Johnson
Speaker · New York City Council
1 appearance on this show
Chris Kelly
Managing Editor for Higher Ed AV Media · AZUSA Pacific University
1 appearance on this show
Tara Robertson
diversity, equity and inclusion strategist · Chili Piper
2 appearances on this show
Angeley Mullins
Marketing: the real revenue driver · Aetheris Ventures
1 appearance on this show
Tim Cakir
CEO · TaskDrive
1 appearance on this show
Sam O'Brien
Graphic Designer · Sample Co
1 appearance on this show
Jessica Walker
debut novelist and assistant professor of fine arts at Parsons School of Design · J.Walker Salon Group
1 appearance on this show
Tyler Lessard
VP Marketing and Chief Video Strategist · Technology Advice
1 appearance on this show
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Blame it on Marketing ™ is hosted by Emma Davies and Ruta Sudmantaite. The show is categorised under business (marketing) and has published 116 episodes.
Blame it on Marketing ™ has published 116 episodes.
Blame it on Marketing ™ regularly covers business, marketing, careers. It sits in the business category, with a marketing focus.
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Blame it on Marketing ™ hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Blame it on Marketing ™ average 39 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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