
Black Box Theory Podcast
What It Actually Takes to Build a Startup in College
The pitch deck makes it look clean. The build is anything but. In this clip, Jayson gets into the messy reality of getting Rooted off the ground. Jayson Johnson breaks down what it really took to develop Rooted, a campus live platform β including the part nobody warns you about: negotiating with a university and working through the bureaucracy to get something built on campus. He also gets into the co-founder side of it, how they collaborated and divided the work, and why who you build with matters as much as what you're building. If you've ever wanted to start something in college, this is the honest version. β±οΈ Timestamps: 00:00 β Introduction to Rooted 00:30 β Challenges of Building Rooted 01:25 β Co-founder Collaboration Key takeaways from this segment: β’ Building a campus platform means navigating real university bureaucracy and negotiation β’ Co-founder collaboration and a clear division of work can make or break the build β’ The real startup story is messier β and more instructive β than the highlight reel β Black Box Theory decodes tech, wealth, power, and culture for everyone who got in the room without a map. New episodes every week. Listen everywhere: Spotify, Apple Podcasts, Amazon Music, iHeartRadio, Deezer β all at linktr.ee/blackboxtheorypod Follow us: Instagram: https://instagram.com/blackboxtheorypod TikTok: https://tiktok.com/@blackboxtheorypod YouTube: https://youtube.com/@BlackBoxTheoryPod Partnerships & Inquiries: blackboxtheorypod@gmail.com β οΈ Disclaimer: We are not financial advisors, tax professionals, or legal experts. All content is for educational and entertainment purposes only. The views expressed are strictly our own. Always do your own research and consult qualified professionals before making major decisions. #BlackBoxTheory #Startup #Rooted #Entrepreneurship #CoFounders #CollegeStartup #podcast

