
What do you do when you're told you're too expensive? Before you touch your prices or your product, you need to know which problem you've actually got. Maybe you are too expensive, maybe they're the wrong customer...


Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.
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Contact path
Public web form
Booking probability
28%
Guest openness
Selective
Sign up to generate a grounded pitch for Bin Juice with John Lyons.
Signup to Generate a PitchWelcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.
Bin Juice with John Lyons is hosted by John Lyons. The show has published 16 episodes to date.
Recent episodes include "Bin Juice Episode 32. Why Do Customers Think You're Expensive?" (13 October 2026, 9 minutes), "Bin Juice Episode 31. Your Brand Assets Probably Aren't Distinctive" (28 September 2026, 9 minutes), and "Bin Juice Episode 30. Before You Create Demand, You Have to be Choosable." (27 August 2026, 11 minutes).
Bin Juice with John Lyons publishes roughly monthly, with episodes averaging 10 minutes across 16 episodes.
Booking probability for Bin Juice with John Lyons is 28%, and the host is rated Selective on guests. Bin Juice with John Lyons requires a Pod Score of 80 or higher. Bin Juice with John Lyons's contact route on record: public web form.
The strongest fits for Bin Juice with John Lyons are Marketing, Advertising & PR. Bin Juice with John Lyons has a business audience.
John Lyons hosts Bin Juice with John Lyons, a business podcast with 16 episodes published.
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What do you do when you're told you're too expensive? Before you touch your prices or your product, you need to know which problem you've actually got. Maybe you are too expensive, maybe they're the wrong customer...

Your brand assets probably aren't distinctive. Recorded in the IKEA cafeteria, because the meatballs demanded it. Most B2B businesses have a logo that looks like every other logo and a colour palette that definitely...

Before you spend on awareness, you have to be choosable. Episode 30 covers why choosability sits above the top of the marketing funnel, what weak choosability actually looks like in a sales process, why buyers are...

Episode #28
<p>Episode 28 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why before you...

Episode #27
<p>Episode 27 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how...

<p>Episode 26 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how addressing...

<p>Episode 25 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why growth...

Episode 24 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.This time, my top three...

<p>Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.<br> This time, This time...

<p>Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins.<br> This time, the metrics...

<p>Episode 21 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly...

<p>Episode 20 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly...

<p>Episode 16 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.<br> <br> Wearing a hat and sat in front of the bins.</p> <p>This...

<p>Episode 19 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.<br> <br> Wearing a hat and sat in front of the bins.<br> <br> This...

<p>Episode 17 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.<br> <br> Wearing a hat and sat in front of the bins.<br> <br> With 10...
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