Beyond The Studio

Welcome to Beyond the Studio, the podcast where fitness business owners, gym operators, and industry pros get the insider strategies they need to grow, market, and scale their businesses. Hosted by Zach Mills, founder and CEO of On Brand Marketing, this show dives deep into the real-world challenges and successes of running a fitness business—whether it’s a boutique studio, a big-box gym, or anything in between.Each episode features expert insights, actionable marketing tactics, and candid conversations with industry leaders who have built thriving fitness brands. From member retention and community building to digital marketing and revenue growth, we go beyond workouts and weight rooms to uncover what truly drives success in the fitness industry.If you're looking to level up your fitness business and stay ahead of industry trends, Beyond the Studio is your go-to resource. Tune in, take notes, and get ready to take your gym to the next level!

Beyond The Studio is a health podcast hosted by Zach Mills, with 6 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Zach Mills hosts Beyond The Studio, a health show with 6 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Beyond The Studio

  Mecka Fitness: Building a Holistic Fitness Empire with Kevin Beeman

  Mar 27, 202528 minS0

  <p>In this episode of Beyond The Studio, I sit down with Kevin Beeman, the mastermind behind Mecka Fitness, a dynamic and thriving fitness community that blends CrossFit, bootcamps, rowing, cycling, and more—all under one roof. Kevin shares his journey from discovering CrossFit in Miami to building a 20,000-square-foot fitness powerhouse in Pittsburgh. We dive into how he successfully expanded from a small gym to a multi-modality fitness brand while maintaining a high retention rate and keeping clients engaged for over a decade.</p><p>Kevin and I also talk about how Mecka strategically combines multiple fitness offerings with fl...

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  Beyond The Studio

  Building a Gym That Stands the Test of Time with Jim Kennedy

  Feb 24, 202534 minS0

  <p>In this episode of Beyond the Studio: Fitness Marketing Podcast, we sit down with Jim Kennedy, owner of Gym Kennedy in Oklahoma, to uncover what it really takes to build and sustain a successful training facility for over 13 years. Jim shares his unique approach to fitness, blending post-rehab training, sports performance, and general strength training to create a space that truly serves everyone—from collegiate athletes to stroke survivors.</p><p>We dive into the business strategies that have kept Gym Kennedy thriving, from prioritizing cleanliness and equipment maintenance to fostering strong client relationships and word-of-mouth marketing. Jim also br...

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  Beyond The Studio

  Building a Community-Driven Gym with Josh Rabar of Firehouse Fitness

  Feb 20, 202532 minS0

  <p>What does it take to build a gym that thrives on culture and community? In this episode, I sit down with Josh Rabar, founder of Firehouse Fitness, a unique gym in Abilene, Texas, that has become a cornerstone of its local fitness scene. Josh shares his journey from personal trainer to gym owner, the lessons learned from acquiring an existing facility, and how he and his wife transformed it into a space that reflects their values. We also dive into the tough decisions that shaped Firehouse Fitness, from turning away misaligned members to doubling down on community engagement as...

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  Beyond The Studio

  The Key to Longevity in the Fitness Industry with Andy Salazar

  Feb 20, 202526 minS0

  <p>What does it take to build a thriving personal training business that lasts nearly two decades? In this episode, we sit down with Andy Salazar, owner of Empower Fitness, to uncover the strategies behind his long-term success. From starting small in a 400-square-foot space to growing into a sustainable, high-retention business, Andy shares the lessons he’s learned along the way.</p><p>We dive into the importance of marketing, the shift in lead generation from traditional calls to digital automation, and how consistency plays a crucial role in client retention. Andy also opens up about the challenges of ex...

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  Beyond The Studio

  Building a Legacy in Fitness Education with Janice Jaicks

  Feb 20, 202534 minS0

  <p>Episode Summary:</p><p>In this episode of Beyond The Studio: Fitness Marketing Podcast, I sit down with an absolute legend in the fitness industry—Janice Jaicks, founder of FitnessFest. With nearly 40 years of experience in the field, Janice shares how she turned her passion for fitness into a long-standing, industry-renowned event that continues to grow year after year. We dive into the evolution of FitnessFest, how she expanded from water aerobics into a multi-discipline fitness education conference, and why continued education is crucial for fitness professionals.</p><p>Janice also gets real about the challenges of running a fi...

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