BEYOND THE LOGO with Treebird Branding

BEYOND THE LOGO is a podcast for visionary business owners who understand that great branding isn’t launched, it’s cultivated. Hosted by Jaci Lund, founder and creative director of Treebird Branding, the show explores what it really takes to build a brand that endures. Through candid conversations with clients and collaborators, Beyond The Logo unpacks the strategy, emotion, risk, and refinement behind branding that feel cohesive, intentional, and unforgettable. From logo design to lighting plans, from menu typography to guest experience, Beyond the Logo reveals how branding extends far past visuals. It is thoughtful strategy for founders who care deeply about perception, experience, and long-term impact. If you're ready to invest in branding that creates lasting value, you’re in the right place. Welcome to Beyond the Logo.

BEYOND THE LOGO with Treebird Branding is a business podcast hosted by Treebird Branding, with 5 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Treebird Branding hosts BEYOND THE LOGO with Treebird Branding, a business show with 5 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  BEYOND THE LOGO with Treebird Branding

  Rich Clark • C&S Seafood

  Mar 12, 202633 minS0

  <p>In this episode of Beyond the Logo, Jaci talks with restaurateur Rich Clark, founder of C&S Seafood and creator of the new Southern-inspired steakhouse, Clarks. As they prepare for opening day, Rich shares the philosophy behind his relentless pursuit of consistency, precision, and unforgettable guest experiences.</p> <p><br></p> <p>From lessons learned at the Ritz-Carlton to live-fire grilling experiments in his own backyard, Rich explains how systems, standards, and intentional branding shape every decision, from menu design to materials, service rituals, and team culture.</p>

  ListenShow Notes
• 

  BEYOND THE LOGO with Treebird Branding

  Butch Whitfield • Butch Whitfield Realty Group

  Mar 12, 202630 minS0

  <p>In this episode of Beyond the Logo, Jaci interviews longtime friend and client Butch Whitfield, a successful realtor, community connector, and philanthropist. Together they unpack a 12-year creative partnership rooted in trust, bold ideas, and a willingness to “get weird.”</p> <p><br></p> <p>From the original evergreen logo that still anchors The Butch Whitfield Group today, to nationally noticed pieces like “The Many Hats of Butch,” interactive pop-up holiday mailers, and bubble-wrap stress relief cards, this conversation explores what happens when a client trusts the process and invests in differentiation. </p>

  ListenShow Notes
• 

  BEYOND THE LOGO with Treebird Branding

  Chris Hall • Unsukay Concepts

  Mar 12, 202635 minS0

  <p>What does it really mean to build a brand that people want to wear in the wild?<br>In this episode of Beyond the Logo, Jaci chats with chef, restaurateur, and hospitality visionary Chris Hall, the founding force behind Unsukay Restaurant Group and co-founder of The Giving Kitchen. Jaci and Chris unpack the creative process behind brands that feel alive.<br>From bourbon barrels named after The Princess Bride to Godzilla in a nightcap, Chris shares how curiosity, intentionality, and a willingness to “get weird” shape the identity of his restaurants, including Seahorse, Warhorse, and beyond.<br></p>

  ListenShow Notes
• 

  BEYOND THE LOGO with Treebird Branding

  Sonia Levine • Sprong Shoes

  Mar 12, 202621 minS0

  <p>In this episode of Beyond the Logo, Jaci has a conversation with Sonia Levine, the new owner of Sprong Shoes, to talk about acquiring a 20-year-old children’s retail store and leading it through a full transformation: rebrand, remodel, and digital expansion, all within the first year.</p> <p><br></p> <p>Sonia shares why she kept the recognizable name but knew the brand needed new energy, how negative reviews and outdated visuals signaled it was time for change, and why she intentionally sought a branding partner who could see the whole picture, not just design a logo. </p>

  ListenShow Notes
• 

  BEYOND THE LOGO with Treebird Branding

  PJ Zaka • Z Space Design

  Mar 12, 202628 minS0

  <p>What makes a restaurant unforgettable? It’s not just the logo or the lighting. It’s the synergy between all those parts.</p> <p>Jaci sits down with PJ Zaka of Z Space Design, a second-generation restaurant interior designer and one of Treebird’s longtime collaborators. Together, they explore the powerful relationship between brand identity and physical space and why bringing both teams in early can dramatically reduce risk and elevate the entire guest experience.</p>

  ListenShow Notes

Recent guests on BEYOND THE LOGO with Treebird Branding. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.