Beyond the Artistry

Welcome to Beyond the Artistry! We’re Lindsay and Jordan, a husband-and-wife team who left unfulfilling careers to build a thriving six-figure permanent makeup business. In this podcast, we share our journey of balancing family, homeschooling, and entrepreneurship while diving deep into personal growth. It’s not just about business or beauty—it’s about pushing boundaries, stepping out of your comfort zone, and achieving your biggest goals. Join us as we inspire you to dream big, take action, and create success in every area of your life. Let’s go beyond the artistry together!

Beyond the Artistry is a business podcast hosted by Jordan and Lindsay B, with 25 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jordan and Lindsay B hosts Beyond the Artistry, a business show with 25 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #27

  Josh Latimer-What is F.R.A.P.?-#27

  May 7, 202626 minS1

  The conversation covers the introduction of Josh Latimer, the impact of FRAP framework on business growth, and the importance of community and collaboration in business success. It also delves into the practical implementation of pricing adjustments and the potential formation of a local mastermind group for small business owners. Josh Latimer https://www.instagram.com/meetjoshlatimer/ https://open.spotify.com/show/5mUD6BJp9OZrQEeeK9Cedr Takeaways FRAP Framework Community and Collaboration

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  Episode #26

  10 Years of Bowerman Artistry Part 2-#26

  Apr 2, 202638 minS1

  A deep dive into the 10-year journey of Bowerman Artistry, exploring the challenges, pivots, and lessons learned as business owners. The conversation covers the evolution of the business, the impact of COVID-19, the dynamics of working as a couple, and the importance of balancing family and business. Takeaways Pivoting in business is crucial for survival and growth. Balancing service delivery with business management is essential for long-term success. Chapters 00:00 The Early Days and COVID-19 Impact 17:10 Balancing Family and Business 37:27 Lessons Learned and Looking Ahead

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  Episode #25

  10 Years of Bowerman Artistry Part 1-#25

  Mar 26, 202625 minS1

  What does it really take to build a business that lasts 10 years? In this special episode of Beyond the Artistry, we’re taking you behind the scenes of our journey from a tiny 100 square foot room to building Bowerman Artistry into what it is today. This is not the highlight reel. This is the real story. We share how Lindsay discovered microblading, took a leap of faith with no money, and became one of the first artists in Northern Indiana to offer it. We talk about the early days filled with anxiety, learning on real clients, and figuring everything out without the resources that exist today. You’ll hear about the pivots that shaped our business, how we grew from permanent makeup into a full service studio with esthetics and laser, and why listening to your clients can completely transform your direction. We also open up about the challenges no one talks about. The moments we wanted to quit, the pressure of building a business as a husband and wife, and what it looks like to keep going when things get hard. This episode is packed with real lessons on: • Building a business from the ground up • Navigating growth, pivots, and change • Overcoming fear and taking action anyway • Creating longevity in the beauty and PMU industry • Staying grounded in faith, family, and purpose If you are an entrepreneur, permanent makeup artist, med spa owner, or someone chasing growth in business and life, this episode will remind you that success is built one step at a time. This is just Part 1. Part 2 and 3 coming soon...

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  Episode #24

  Texas Dela Rosa-#24

  Jul 17, 202535 minS1

  <p>In this episode of Beyond the Artistry, Jordan Bowerman sits down with Texas Dela Rosa—a laser specialist, educator, and industry leader who’s changing the game in aesthetics and tattoo removal.</p><p>Together, they dive into:</p><p>Why laser is becoming a must-know skill for PMU artists</p><p>The myths around tattoo and PMU removal</p><p>How mastering laser can open up more doors (and income streams) in your beauty career</p><p>Texas’ journey into the laser world and how he’s empowering artists through education</p><p>This episode isn’t just about lase...

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  Episode #23

  Jordan UNFILTERED-#23

  Jul 10, 202535 minS1

  <p>EPISODE: Unfiltered with Jordan Bowerman — From Sports to PMU, Fatherhood, and Finding His Calling<br>Podcast: Beyond the Artistry</p><p>In this heartfelt episode of Beyond the Artistry, we flip the script — and this time, Jordan Bowerman is in the hot seat. 🎤</p><p>From playing college basketball to stepping into the world of permanent makeup — and becoming a husband, father, and business owner along the way — Jordan gets raw about what it really looked like to leave behind his dream of a career in sports to build Bowerman Artistry alongside Lindsay.</p><p>We go beyond the pigment and...

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