Beyond Should: women reinventing their lives, careers & owning their power

Beyond Should is a podcast about breaking down the barriers of our “shoulds.” “I should stay in this job… I should take that meeting… I shouldn’t say how I really feel… I should, I should, I should.” Sound familiar? But what if everything powerful, beautiful, true, and authentic lives on the other side of should? Hosted by Lucy Reynolds, certified coach and founder of The Murmuration Collective, Beyond Should invites listeners to stop living in their “shoulds” and start naming, claiming, and pursuing what they deeply want. Through stories, wisdom, and candid conversations with inspiring guests — thought leaders, creative minds, advocates, artists, entrepreneurs, and storytellers — each episode explores courage, self-trust, asking for help, embracing failure, and stepping into a more vibrant, authentic way of living. Expect laughter, honesty, vulnerability, and the occasional f-bomb as we challenge cultural conditioning, shed inherited expectations, and reclaim personal power. Because when we show up boldly, we elevate not only our own lives — but the world around us. Beyond Should premieres on Tuesday, March 10th in honor of Women's History Month. New episodes will be out every other Tuesday. Follow on Apple Podcast, Spotify, or wherever good podcasts are found. See you on the other side of Should!

Beyond Should: women reinventing their lives, careers & owning their power is a education podcast hosted by Unknown Host, with 35 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Beyond Should: women reinventing their lives, careers & owning their power, a education show with 35 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #11

  I Should Have Peaked By Now… Right? | Emmy-Winning Producer & Former NBC Executive Teri Weinberg

  Aug 18, 20261h 6mS3

  Emmy Award-winning producer, former NBC Entertainment EVP, and founder of Yellow Brick Road Productions Teri Weinberg joins Lucy Reynolds for a powerful conversation about reinvention, leadership, confidence, and trusting yourself. Best known for her work on The Office , Ugly Betty , and The Tudors , Teri shares the lessons that transformed her career…and her life. From negotiating high-stakes deals and navigating career setbacks to learning to surf in her 50s and embracing her TEDx message of Aging Into Power , Teri explains why your greatest strength comes from betting on yourself, not waiting for permission. In this episode: • Why women need to stop waiting for permission • How to negotiate your worth with confidence • Turning setbacks into your greatest opportunities • The power of rest, play, and reinvention • Why you never stop growing into your power If you’ve ever questioned your next chapter, this conversation will inspire you to stop living by “should” and start trusting yourself. Connect with Teri Check out The Murmuration Collective Interested in 1:1 Coaching with Lucy Connect with us on Instagram & LinkedIn Subscribe to our monthly newsletter

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  Episode #10

  Andrea Wetsel: Stop Performing Success and Start Building It

  Aug 4, 202655 minS3

  What if success didn’t require permission? In this episode of Beyond Should , Lucy Reynolds sits down with entrepreneur and Brush On Block founder Andrea Wetsel to explore ambition, entrepreneurship, leadership, and the hidden energy drains that keep women from pursuing what they truly want. Andrea shares the lessons she learned building a business from the ground up, overcoming setbacks, protecting her energy, embracing failure as learning, and giving herself permission to want to win. Together, they discuss female leadership, confidence, motherhood, decision-making, and why letting go of performative expectations can unlock a more aligned and impactful life. If you’ve ever felt pressure to play small, over-explain your choices, or follow someone else’s definition of success, this conversation is for you. Connect with Andrea Check out The Murmuration Collective Interested in 1:1 Coaching with Lucy Connect with us on Instagram & LinkedIn Subscribe to our monthly newsletter

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  Episode #8

  Avni Patel Thompson: The Future Doesn’t Have to Be Built Around Someone Else’s “Shoulds”

  Jun 16, 20261h 9mS3

  Entrepreneur and AI founder Avni Patel Thompson joins Lucy Reynolds for a conversation about invisible labor, ambition, technology, and community. Together, they explore how women can move beyond expectations, trust their own values, and build lives—and solutions—that work for them. More about Avni: Avni Patel Thompson is a serial founder building at the intersection of technology and modern parenthood. With her rare blend of scientific, care and business management expertise, Patel Thompson is able to develop cutting edge solutions to very nuanced and human problems. She holds a BSC in Chemistry from the University of British Columbia and an MBA from Harvard Business School and authors 10,000 Ways, a newsletter about building solutions to the problems you live. Stay connected: Connect with Avni Check out The Murmuration Collective Interested in 1:1 Coaching with Lucy Connect with us on Instagram & LinkedIn Subscribe to our monthly newsletter Beyond Should is creatively supported by a team of dynamic women: Host and Founder of TMC : Lucy Reynolds Executive Producer: Lauren LoGrasso Producer: Daniela Silva Marketing Manager: Esti MacInnes

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  Episode #7

  Michelle Jacobs: The “Shoulds” Women Carry Around Aging, Health & Reinvention

  Jun 2, 20261h 1mS3

  What happens when you realize the life you built no longer fits who you’re becoming? In this episode of Beyond Should, Lucy sits down with Michelle Jacobs, co-founder and COO of Womaness, to unpack reinvention, women’s health, leadership, and the cultural narratives women inherit around aging. From walking away from corporate life to building a company dedicated to women in midlife, Michelle shares what it looked like to stop seeking approval, trust her instincts, and create something entirely new. Together, they explore why so many women feel disconnected from their bodies, the lack of education around perimenopause and menopause, and why midlife can become a powerful season of clarity, confidence, and reinvention. They also discuss women and risk-taking, investing in women-led businesses, and the importance of taking up more space. More about Michelle: Michelle Jacobs is Co-Founder and COO of Womaness, a brand changing the conversation around aging, midlife, and menopause through clinically and doctor-tested products that address symptoms from hot flashes to sleep to fine lines. Womaness is available on Womaness.com, Amazon, and Ulta Beauty. A strategic development leader, Michelle spent 20 years building brands before co-founding Womaness — spanning sales, partnerships, licensing, logistics, and financial management across categories from home and décor to health and baby. She began her career in licensing, then led client relationships for Polo Ralph Lauren and Lancôme at a digital media agency. After earning her MBA, she marketed billion-dollar brands like Centrum and Advil to retailers ranging from corner bodegas to Costco. Michelle later spent a decade at Time Inc., launching the licensing and retail business for Real Simple, Cooking Light, and InStyle with partners including Target, Bed Bath & Beyond, and Crate & Barrel. She was then recruited by QVC/HSN to lead the retail rollout for the Joy Mangano brand — yes, inventor of the Miracle Mop. Stay connected: Connect with Michelle Jacobs Check out The Murmuration Collective Interested in 1:1 Coaching with Lucy Connect with us on Instagram & LinkedIn Subscribe to our monthly newsletter Beyond Should is creatively supported by a team of dynamic women: Host and Founder of TMC : Lucy Reynolds Executive Producer: Lauren LoGrasso Producer: Daniela Silva Marketing Manager: Esti MacInnes

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  Episode #6

  From The Vault: Friendship & Sheer Determination at The Great World Race — with Becs Gentry, Jenny Simpson, Chirine Njeim and Hillary Kupish

  May 19, 20261h 16mS3

  This week, we’re pulling a fantastic episode from the podcast vault: Lucy is joined by a group of extraordinary women who recently completed The Great World Race — running 7 marathons on 7 continents in 7 days. It’s hard to believe that Becs Gentry, Jenny Simpson, Chirine Njeim, Hillary Kupish and Ashley Paulson didn’t know each other when they started running, but this experience bonded them like nothing else as they supported each other to and through their limits over the course of the race. With many of them even winning awards for their finish times! In this conversation, Becs, Jenny, Chirine, and Hillary share how they decided to run this race and everything they yielded from making it to the finish line together. We dive deep into the expansive mindset, the grueling reality, and the lasting impacts. They also offer the pearls of wisdom they’re taking away from their once-in-a-lifetime event. Enjoy this episode and we hope you love it as much as we do! Connect with our guests: Becs Gentry Jenny Simpson Chirine Njeim Hillary Kupish Stay connected with us: Check out The Murmuration Collective Interested in 1:1 Coaching with Lucy Connect with us on Instagram & LinkedIn Subscribe to our monthly newsletter Beyond Should is creatively supported by a team of dynamic women: Host and Founder of TMC : Lucy Reynolds Executive Producer: Lauren LoGrasso Producer: Daniela Silva Marketing Manager: Esti MacInnes

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