Oct 29, 202523 minS4
<p>Equifax experts Erik Trusler & Michael Marino reveal how AI + alternative data is leveling the playing field for SMBs. Learn how "thin file" businesses are becoming visible through utility, telco & merchant data...
About this Podcast:
Big ideas & blunt assessments mingle with a bias towards Small Biz - the Between2Bs podcast grinds on what needs fixing in B2SMB.
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Contact path
Verified email
Booking probability
22%
Guest openness
Selective
80/100
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What is Between2Bs about?
Big ideas & blunt assessments mingle with a bias towards Small Biz - the Between2Bs podcast grinds on what needs fixing in B2SMB.
Who hosts Between2Bs?
Between2Bs is hosted by B2SMB Institute. The show has published 45 episodes to date.
What has Between2Bs covered recently?
Recent episodes include "The Smart Money Is on Data: Equifax’s Erik Trusler & Michael Marino" (29 October 2025, 23 minutes), "The AI2SMB Playbook You’ve Been Waiting For" (15 October 2025, 43 minutes), and "Is AI Still in Diapers?" (8 October 2025, 50 minutes).
How often does Between2Bs publish?
Between2Bs publishes roughly every two weeks, with episodes averaging 43 minutes across 45 episodes.
How hard is it to get booked on Between2Bs?
Booking probability for Between2Bs is 22%, and the host is rated Selective on guests. Between2Bs requires a Pod Score of 80 or higher. Between2Bs's contact route on record: verified email.
Who should pitch Between2Bs?
The strongest fits for Between2Bs are Business & Management Consulting and Photography, Polling & Other Services. Between2Bs has a business audience.
About the host
B2SMB Institute hosts Between2Bs, a business podcast with 45 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #27
The AI2SMB Playbook You’ve Been Waiting For
Oct 15, 202543 minS4<p>B2SMB partnership experts Kelly Benish & Bernhard Friedrichs break down the shift from transactional to strategic partnerships. Learn why the future is about education, implementation, and treating AI as a...
Episode #26
Is AI Still in Diapers?
Oct 8, 202550 minS4<p>Top SMB Tech Influencer John Lawson has thoughts on AI2SMB. From his early days showing how to tie bandanas on YouTube, to today’s bestseller, The Ultimate AI Marketing Manager, John’s surfed every major tech wave...
Episode #25
A Hard Conversation About AI2SMB
Sep 24, 202552 minS4<p>Tech Pros from Vcita & AWeber reveal why 70% of small businesses feel "completely unprepared" for AI, but are they simply unprepared for the AI Big Enterprises are building for and selling to them? What if those same...
Sep 17, 202535 minS4<p>In this episode, Dave Walker speaks with Steve Prestidge from Centerfield about the evolving $2.5T B2SMB marketplace, the ever-growing challenge of winning, keeping and growing Small Business Customers at scale, and...
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Sep 10, 202539 minS4<p>90% of SMBs want AI, but only 15% implement it. Dell's Erik Day reveals why most companies get AI go-to-market wrong and shares battle-tested strategies for moving prospects from experimentation to scale. Essential...
Jul 10, 202537 minS4<p>We’re back with this week’s Summer of AI edition of the Between2Bs podcast. I’m your host, Dave Walker of the B2SMB Institute.</p><p>On this week's Between2Bs podcast, Randy Rector and Derek Peabody - Senior...
Episode #21
There’s an AI in Commerce
Jun 27, 202541 minS4<p>PayPal’s new SVP of Product and Technology, Raj Mukherjee, joins us to talk the transformative impact of AI on commerce. From his years at Microsoft, Google, GoDaddy and Indeed, his perspective is a rich one, as he...
Apr 23, 202545 minS4<p>Brian Moran's Small Business Edge podcast reaches 100+ countries and has engaged 100,000+ SMBs. We explore AI2SMB readiness - and apparent roadblocks - with Brian, who believes: "Enterprise AI solutions don't fit...
Episode #19
Storytelling for AI2SMB Success
Apr 15, 202539 minS4<p>Christopher Rubin of BrandMultiplier.ai shares how to transform AI solutions into compelling stories - stories that resonate with small businesses. As a widely recognized Marketing guru, he lays out techniques to...
Apr 9, 202552 minS4<p>HouseCall Pro's co-Founder Roland Ligtenberg shares how building a genuine Community of local service pros transformed their platform into an essential business tool. That tool is handier than a hammer or wrench...
Apr 2, 202545 minS4<p>What’s a “Partnership Strategy Architect”? Bernhard Friedrichs shares 20 years of insights on building capital-efficient growth through smart B2B partnerships. Learn why some fail, how others thrive, and how to...
Episode #13
WSJ Best Selling Author Sangram Vajre
Mar 20, 202554 minS4<p>Between2Bs Podcast: WSJ Best Selling Author Sangram Vajre</p><p>Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, “Move.”...
Mar 20, 202538 minS4<p>“Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360</p><p>Between2Bs explores Alignable’s new “360” networking features with three small business owners. The platform helps them find quality prospects and...
Episode #15
Selling SMB Tech Since 1997: Chris Shank
Mar 20, 202540 minS4<p>Selling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast</p><p>Chris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since...
Episode #14
Two Builders Talk Building AI2SMB
Mar 20, 202552 minS4<p>Between2Bs Podcast: Two Builders TalkBuilding AI2SMB</p><p>Our latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace...
Between2Bs
WSJ Best Selling Author Sangram Vajre
Mar 20, 202554 minS0<p>Between2Bs Podcast: WSJ Best Selling Author Sangram Vajre</p><p>Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, "Move."...
Mar 19, 202538 minS0<p>“Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360</p> <p >Between2Bs explores Alignable’s new “360” networking features with three small business owners. The platform helps them find quality prospects and...
- Mar 12, 202540 minS0
<p >Selling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast</p> <p >Chris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since...
Episode #14
Two Builders TalkBuilding AI2SMB
Mar 5, 202552 minS4<p>Listen to the Latest Episode of Between2BS: Two Builders TalkBuilding AI2SMB</p> <p>Our latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI...
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