Between 2 Brands Podcast

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding, and branded merchandise with a heavy dose of wit and humor. Also, Bill asks "Five Easy Questions" to each guest that are not always what they seem. Tune in every Friday at 7:00 AM Central!

Between 2 Brands Podcast is a business podcast hosted by brandivate, with 326 episodes on record and a Required Pod Score of 80.

brandivate hosts Between 2 Brands Podcast, a business show with 326 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Between 2 Brands Podcast

  Ep. 90 - Tom Clouser from Prime Line

  Oct 1, 202630 min

  You know it’s time for Ep. 90 of the Between 2 Brands #podcast with Bill Petrie! In this week’s Opening Shot, Bill talks about how annoying tactics have taken the humanity out of the sales process and steps we can all take to change that. After that, he is joined by the lovely and talented Tom Clouser from Prime Line. During their conversation they talk things he’s learned from working as both a supplier and distributor, what distributors should NOT ask at a trade show, ways to create a successful networking event, and even a bourbon-themed “Rapid Fire!” Tom is truly one of the nicest guys in the industry, and you don’t want to miss this conversation! BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you’re ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com.

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  Between 2 Brands Podcast

  Ep. 89 - Tom Goos from Image Source

  Sep 24, 202649 min

  It’s Friday and time for Ep. 89 of the Between 2 Brands #podcast with your host, Bill Petrie. In the Opening Shot, Bill shares some thoughts on the very interesting findings from the ASI State of the Industry report. After that, he welcomes the President and CEO of Image Source, Tom Goos. In a wide-ranging discussion, they talk about growing a business, the importance of intentionally creating a company culture that celebrates the work/life balance, “merch” vs. “SWAG,” the importance of shoe management, and how someone from the birthplace of grunge absolutely loves country music. This is one you won’t want to miss. HUGE Thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for the lowest minimums, deepest inventory, 5-star and A+ service – you know you can BEL Promo that!

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  Between 2 Brands Podcast

  Ep. 88 - Matt Wagner from Fields Manufacturing

  Sep 17, 202648 min

  You bet it’s time for Ep. 88 of the Between 2 Brands podcast with your host and pal, Bill Petrie. This week in the “Opening Shot,” Bill offers up his thoughts on the lawsuit filed by 29 states alleging that Facebook and Instagram intentionally designed addictive features that negatively impact kids and teens mental health. After that bit of fun is over, he welcomes the Vice President of Fields Manufacturing and raconteur, Matt Wagner, to the podcast. They talk about his recent 40 day “van life experiment,” his passion for music, why buying groups matter, and why he’s pumped for the Promocation in Punta Cana next month. This episode of Between Two Brands has been brought to you by the good people at CoasterStone – home of the original absorbent stone coaster. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at promo@coasterstone.com today!

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  Between 2 Brands Podcast

  Ep. 87 - Rusty Pepper from Taylor Corporation

  Sep 10, 202636 min

  Damn straight it’s time for Ep. 87 of the Between 2 Brands #podcast with Bill Petrie! In today’s version of the “Opening Shot,” Bill talks about OpenAI rolling out ChatGPT for teens and why it’s important to place those guardrails on AI. After that, he’s joined by the one and only Rusty Pepper from Taylor Corporation. As you might guess, they spend a lot of time talking about Print on Demand (POD) – what it is, why it’s important for distributors to leverage it, and even some resources to take advantage of it. But that’s not all they chat about because they also discuss LinkedIn, the resurgence of epic in-person events, and the Japanese art of karaoke. This is truly an episode you don’t want to miss. HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!

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  Between 2 Brands Podcast

  Ep. 86 - Ashish Mittal from ASI

  Sep 3, 202634 min

  Coming in hot as we head into Labor Day weekend, you know it's time for Ep. 86 of the Between 2 Brands #podcast with Bill Petrie! In this week's Opening Shot, Bill talks about what led to his appointment to the PPAI Board as well as the people he's honored to represent. Afterward, he is joined by the President and CEO of ASI, Ashish Mittal, to talk about his transition to the promotional products industry, how he sees technology shaping our collective branded merchandise future, hosting The Counselor Awards, and even his favorite piece of branded merchandise. We think you'll really enjoy the conversation and getting to know Ashish. BIG thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast. When you're ready to be the partner your clients want – one that delivers unique, custom, and bespoke branded merch designed exclusively for them – reach out to Russ and his team at sales@sevensourcing.com.

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