
Better Together
From Digital Marketing to Shark Tank: Doug Bard's Wave Tape Story
Everyone has lost five minutes of their life trying to find the end of a packing tape roll. Doug Bard decided to fix it. In this episode of Better Together, Doug shares the origin story behind Wave Tape - a deceptively simple product solving one of the most universally frustrating problems in packaging. From the first idea to market validation, Shark Tank application, and everything in between, Doug pulls back the curtain on what it actually takes to bring a product to life. Connect with Doug - https://www.linkedin.com/in/douglasbard/ He gets honest about the zigzags - the setbacks, the pivots, the moments where most people would have quit. And he talks about what kept him going: family support, genuine belief in the product, and a stubbornness about solving a problem that millions of people deal with every single day. His background in digital marketing gave him a unique lens on branding and storytelling - and the way he built Wave Tape's identity around family and authenticity shows exactly how a simple product can become something people genuinely connect with. For aspiring inventors, entrepreneurs balancing a full-time job with a startup dream, or anyone who's ever had a product idea and wondered if it could actually work - this episode is for you. Watch the full episode and share your biggest takeaway in the comments below. Better Together is the 2026 Best Podcast in Maryland winner, hosted by Shawn and Kelly Sundsvold, co-owners of GoldBear Media. Each episode is a real, unscripted conversation with a founder or entrepreneur about the business they've built - the wins, the failures, and everything they learned along the way. Better Together is brought to you by GoldBear Media helping business owners turn scattered marketing into a real, connected strategy. Learn more at goldbear.media. #BetterTogetherPodcast #Entrepreneurship #ProductInvention #WaveTape #SharkTank #Innovation #StartupJourney #DougBard #GoldBearMedia

