Learn how to build a better sign and print shop from a few crusty sign guys who've made more mistakes than they care to admit. Conversations and advice on sales, marketing, pricing, growth, and more. Co-hosted by Peter Kourounis, Michael Riley, and Bryant Gillespie.
Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
40%
Guest openness
Selective
Sign up to generate a grounded pitch for Better Sign Shop Podcast.
Signup to Generate a PitchLearn how to build a better sign and print shop from a few crusty sign guys who've made more mistakes than they care to admit. Conversations and advice on sales, marketing, pricing, growth, and more. Co-hosted by Peter Kourounis, Michael Riley, and Bryant Gillespie.
Recent episodes include "Evolve Or Die // Rick McDonough of Typestries" (13 May 2026, 110 minutes), "Burnout, Boundaries & Big News" (30 March 2026, 69 minutes), and "Why 90% of Sign Shop Ads Fail (Ex-Googler Explains)" (7 July 2025, 83 minutes).
Better Sign Shop Podcast publishes roughly every few months, with episodes averaging 75 minutes across 37 episodes.
Booking probability for Better Sign Shop Podcast is 40%, and the host is rated Selective on guests. Better Sign Shop Podcast requires a Pod Score of 80 or higher. Better Sign Shop Podcast's contact route on record: verified email.
The strongest fits for Better Sign Shop Podcast are Jewelry, Toys & Sporting Goods and Business & Management Consulting. Better Sign Shop Podcast has a business audience.
Better Sign Shop Podcast is a business show with 37 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #37
Rick McDonough of Typestries (Long Beach Island, NJ) joins Bryant and Michael for a long-overdue conversation about three decades in the sign business. Rick walks through the unlikely path from a lifeguarding magazine...
Episode #36
Bryant and Michael are back after over a year away from the mic. They catch up on life — Mike's transition to full-time caretaker for his mom, Bryant's work at Directus, and their shared obsession with AI. They answer...
Episode #35
Peter Guba spent 8 years working inside Google with over 1,000 different accounts before starting his own paid ads agency, Profit Mill. In this episode, he reveals why most sign shops are burning money on Google Ads and...
Episode #34
In this episode, Bryant and Mike continue their deep dive into the ever-evolving world of AI, building on the discussion from the previous episode. They explore the rapid growth of AI models, highlighting both their...
Episode #33
In this episode, Bryant and Michael take a deep dive into how AI is reshaping the sign and design industry. They explore its growing impact on the creative process, discussing whether AI is a helpful tool for designers...
Episode #32
In this engaging podcast Series, Peter shares his 10 Sign Shop Commandments—a comprehensive set of principles designed to drive your sign shop's financial success. These commandments aren’t just generic advice; they are...
Episode #31
In this engaging podcast Series, Peter shares his 10 Sign Shop Commandments—a comprehensive set of principles designed to drive your sign shop's financial success. These commandments aren’t just generic advice; they are...
Episode #30
Sign Up For Shop Software Spotlight https://lu.ma/shop-software-spotlight In this quick announcement episode, Bryant catches up with listeners after a brief hiatus and shares three exciting updates from the Better Sign...
Episode #29
Jim Dawson owns Synergy Sign & Graphics in Strasburg, OH. From humble beginnings in his basement 20 years ago, he has built a business that thrives on challenges and innovation. In this podcast, he shares his...
Episode #28
In this episode, we're joined by Dan Yoder - the owner of Sign Art Studio, a killer sign shop with 30 people near Madison, Wisconsin. Dan has been in the industry since 2005 and gives us valuable insights on various...
Episode #27
In this episode we sit down with Paul Gardner, the entrepreneurial force behind Sign Enterprise. With over two decades in the sign industry, Paul shares his journey from a young enthusiast in vinyl graphics to a...
Episode #26
In the episode, James shares how RP Signs has reached 5 million without a sales representative and for the first time in three generations is hiring a sales rep. We also learn about how they have incredible retention...
Episode #25
Evan Zebley is the owner of EZ Signs. Evan started a sign business working alongside his sister. Within the first few months, the shop expanded into fleet graphics for distribution companies, custom-formed letters...
Episode #24
Having been in the industry for 23 years, Adam started as a production employee within a franchised sign company. From there, he moved into production management, then inside/outside sales, and now, for the last 6...
Episode #23
This episode is sponsored by: GCI Digital Imaging Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can go ahead and check out Episode #9...
Episode #22
This episode is sponsored by: GCI Digital Imaging Your large/grand format trade printing partner Owner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for...
Episode #21
You’ve seen his work even if you didn’t know his name. Legendary sign crafter Shane Durnford joins us for a mindblowing conversation about our chosen craft. 🤯 Shane opens up about his personal experience with burnout...
Episode #20
Having owned two sign businesses and a software company that creates shop management software for the sign industry, Joe Arenella has seen the industry from a few different angles. He joins us to talk about his journey...
Episode #19
We're joined by Jeff Sherman for this special happy-hour episode. Be warned 🤣 – we're a little loose. An old friend with an epic beard – Jeff Sherman has 20+ years of sign industry experience and 10+ years of running...
Episode #18
We're joined by Maggie Harlow – the successful owner of Signarama Downtown in Louisville KY. She's a leader in the industry and also a columnist for Signs of The Times. We talk about her journey in the sign industry –...
Recent guests on Better Sign Shop Podcast. Study who booked and why before you pitch.
PitchCentric classifies Better Sign Shop Podcast under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ