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Better ROI from Software Development

Hosted by Mark Taylor of Red · technology · EN

206 episodesAudience: 6
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About this Podcast:

Providing advice on how to get the best Return On Investment from your Software Development.Hosted by Mark Taylor of Red Folder Consultancy, this series is targeted at those that fund software development in improving their return on investment.Through a series of short weekly podcasts, Mark explores and explains why "traditional" management techniques will not only produce poor returns, but actively encourage it.Find out more about Red Folder Consultancy at https://red-folder.com.Or reach out to Mark on Twitter @redfoldermark

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Contact path

Verified email

Booking probability

26%

Guest openness

Selective

Verified email on file
80/100
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Questions about Better ROI from Software Development

What is Better ROI from Software Development about?

Providing advice on how to get the best Return On Investment from your Software Development. Hosted by Mark Taylor of Red Folder Consultancy, this series is targeted at those that fund software development in improving their return on investment.

What has Better ROI from Software Development covered recently?

Recent episodes include "#205: Estimation - a wrap-up" (5 March 2025, 9 minutes), "#204: Estimation - Professionalism" (26 February 2025, 22 minutes), and "#203: Estimation - Is Artificial Intelligence the answer?" (19 February 2025, 15 minutes).

How often does Better ROI from Software Development publish?

Better ROI from Software Development publishes roughly weekly, with episodes averaging 15 minutes across 206 episodes.

How hard is it to get booked on Better ROI from Software Development?

Booking probability for Better ROI from Software Development is 26%, and the host is rated Selective on guests. Better ROI from Software Development requires a Pod Score of 80 or higher. Better ROI from Software Development's contact route on record: verified email.

Who should pitch Better ROI from Software Development?

The strongest fits for Better ROI from Software Development are IT Services & Software Development and Business & Management Consulting. Better ROI from Software Development has a technology audience.

About the host

Better ROI from Software Development is a technology podcast with 206 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Mar 5, 20259 minS0

    <p>This episode is a wrap-up for a mini-series looking at estimation in software development - recapping the guidelines I provided in Episode 189 and providing some additional tips that didn't have a home elsewhere in...

  • Feb 26, 202522 minS0

    <p>In this episode, the penultimate episode in the Software Estimation mini-series, I want to discuss how Software Estimation works in terms of professionalism - and in many cases, surprisingly, the professional...

  • Feb 12, 202514 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p><p>In the last couple of episodes, I've looked at a number of methods that fall under the Qualitative approach to software...

  • Feb 5, 20258 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p> <p>In last week's episode, I looked at a number of methods that fall under the Qualitative approach to software...

View More
  • Jan 29, 202515 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p> <p>In last week's episode, I introduced two approaches to software estimation, Qualitative and Quantitative...

  • Jan 22, 202515 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p> <p>In this episode, I wanted to look at practical methods to help develop the team's estimation skills.</p> <p>We cannot...

  • Jan 15, 202510 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p> <p>In this episode, I wanted to highlight the emotional baggage that you developers may associate with estimation, and...

  • Jan 8, 202510 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p> <p>In this episode, I wanted to look at the impact that dependencies have on software estimation.</p> <p>This episode was...

  • Dec 18, 202410 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p> <p>In this episode, I want to encourage you to mentally separate estimation and planning. </p> <p>They are often...

  • Dec 11, 202413 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p> <p>In last week's episode, I asked you to think about what the term "estimate" means to you, your team and your...

  • Dec 4, 202417 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p> <p>In this week's episode, I want to discuss what the term "estimate" may mean to you and the colleagues that you work...

  • Nov 27, 202415 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p> <p>In this episode I want to take a deeper dive into the cost of achieving that - what is the correct cost for the...

  • Nov 20, 202415 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p> <p>In the last episode, I talk about the short hand of a "valuable estimate" - an estimate that is desirable for the...

  • Nov 13, 202414 minS0

    <p>This episode is part of a wider mini-series looking at Estimation in Software Development.</p> <p>So for this episode I want to introduce the idea of a "valuable estimate" and what that may mean for you.</p> <p>As I...

  • Nov 6, 202418 minS0

    <p>I started the mini-series in episode 189 by providing the following guidelines:</p> Don't invest in estimates unless there are clear demonstrable value in having them Agree what a "valuable" estimate looks like...

  • Oct 30, 202421 minS0

    <p>Back in January 2023, in episode #160, "Revisiting Software Development Estimation," I made the commitment to revisit and potentially revise my views on software development estimation. </p> <p>While I acknowledged...

  • Nov 22, 202323 minS0

    <p>Following on from the last two episodes that look at the dysfunctional and unexpected results that can from the seemly well intentioned call for "more planning", this week's episode takes a look at a similar paradox...

  • Nov 8, 202324 minS0

    <p>In this episode, the second of two, I conclude the exploration of the dysfunctions and unexpected results that can occur from the seeming well intentioned call for "more planning".</p> <p>In last week's episode, I...

  • Nov 1, 202320 minS0

    <p>In this episode, the first of two, I start to explore the dysfunctions and unexpected results that can occur from the seeming well intentioned call for "more planning".</p> <p>In this episode, I will start by looking...

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