Episode #234
Are Ads Ruining Your Radio Station Website?
Your radio station website needs advertising revenue, but there’s a point where too many ads start working against you. Popups, automatic AdSense placements, slow-loading banners and ads competing with your streaming player can make listeners think twice about coming back. In this episode of Better Radio Websites, Jim Sherwood looks at how radio stations can balance digital revenue with a better website experience. We’ll talk about what happens when Google AdSense gets too aggressive, why you should regularly check your website on a phone, how advertising can affect page speed, and why your streaming player should always be protected from competing audio and intrusive placements. We’ll also look at the advertising itself. Too many radio station banner ads are little more than a business logo inside a rectangle. Just as a good radio commercial gives listeners a reason to visit an advertiser, a good digital ad should give someone a reason to click. Plus, we’ll look at sponsorship opportunities that go beyond traditional banner ads, including weather, community calendars, local sports and other useful website content. The goal isn't fewer opportunities for advertisers. It's creating better ones without turning your station website into something listeners have to fight their way through. Read the full show notes and article at: https://www.skyrocketradio.com/234 Need a better website or mobile app for your radio station? Skyrocket Radio builds digital platforms specifically for radio broadcasters, with the tools stations need to grow audience, improve engagement and create more opportunities for local advertisers. Learn more at: https://www.skyrocketradio.com
