Hosted by Column Five · 🇺🇸 US · EN · 129 episodes
Established thought leaders with verified media credentials.
Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.
Column Five hosts Best Story Wins, a business show with 129 episodes published.
Every AI tool you use was built to keep you happy, not to make you right. That's a problem when "happy" is also the fastest route to content nobody remembers. Sonja Silveira has run content teams at Meta, athenahealth, a
Twilio used to read like a company built for developers and nobody else. Then it found one word that made every audience feel like they belonged to the same tribe. Adam Morgan , VP of Brand and Creative at Twilio , spent
Every brand team is being handed AI tools and told to do more with less. What they're not being told is that without taste and a real idea, the output is just sophisticated noise at scale. Matt Scribner is a growth desig
Every quarter, someone asks you to prove the rebrand paid for itself in dollars. Bill Kenney's answer after 16 years: you're measuring the wrong thing, and the spreadsheet was never going to save you anyway. Bill built F
You're being outshouted. The average person now absorbs 5,000+ messages a day and reaches for their phone 205 times — and the industry's big answer was to staple "AI-powered" onto the homepage and call it a repositioning
Most marketing teams are drowning in output and starving for meaning. The more they feed the machine, the more the machine becomes the creative director — and somewhere in the noise, the person on the other end of the co
Every week, another round of tech layoffs gets explained away with the same two words: artificial intelligence. Meanwhile, the people making those calls have never once asked whether the cuts make strategic sense — or wh
Your SEO traffic is up. Your pipeline is flat. Something broke, and it's not your team — it's the entire model most B2B marketers were trained on. The buyers who used to find you on Google are now getting their shortlist
While B2B companies debate whether to "embrace AI," one of the fastest-growing HR platforms in the world is already asking its designers to ship production code, run their own research, and rethink what a UI is in the fi
Most brand teams talk about blurring the line between brand and product. Jon Howell has spent a decade actually doing it — at Twitch, Lyft, Robinhood, Dropbox, and now Ramp. There's a reason that line keeps surviving: mo
B2B marketing keeps asking why it can't earn the same attention as consumer brands — then keeps writing copy that reads like a product spec sheet. The problem isn't the category. It's that most enterprise marketers confu
Most B2B marketing teams are sprinting to adopt AI and landing in exactly the same place they started — more content, same forgettable results. The problem isn't the tools. It's that nobody stopped to ask what actually n
Everyone’s pumping out content at scale—but it all sounds like it came from the same intern with a chatbot. So here’s the real question: if AI is doing the writing, who’s actually steering the story? In this episode, Col
AI isn’t replacing your team. It’s exposing how replaceable your thinking is. Everyone’s obsessed with speed—but no one’s talking about the real problem: mediocre work at scale. So what’s actually happening here… is AI m
In a world flooded with AI-generated noise, most B2B brands are still treating social like a billboard—when it’s actually the front page of their brand. In this episode, Jacqui Morgan, breaks down why most content gets i
Google used to be your gatekeeper. Now an AI can summarize your entire category… and forget your brand exists. In this episode, Lexi Croisdale Director of Global Content Marketing at Varonis breaks down what happens when
If your product isn’t in the protected AI budget line, you’re about to become an “optional tool” with a UI. In this episode, Julien Sauvage CMO at Cordial delivers the reality check B2B teams don’t want—but need: the AI
If your B2B “strategy” is still a funnel diagram and a stack of specialists, you’re not building growth — you’re maintaining a bureaucracy with a logo. In this episode, Devin Bramhall, Fractional Chief Growth Officer del
If your content marketing strategy still depends on gated PDFs and vanity metrics, you’re basically shouting into a void and calling it demand gen. In this episode, Matt Hemsley, Marketing Operations Team Lead at Asana d
Search isn’t broken—it’s been replaced. Buyers are skipping funnels, ignoring gated PDFs and asking AI to decide who’s credible before they ever talk to sales. If your content still assumes attention is linear, you’re no
Amit Singh
Practice Head of Java and Enterprise Architecture · Mission Craft Cocktails
1 appearance on this show
Julien Sauvage
VP, Brand, Content and Product Marketing · Cordial
1 appearance on this show
Devin Bramhall
Fractional Chief Growth Officer · Animalz
1 appearance on this show
Kevin White
Vice President and Director of Athletics Emeritus · The Believe Crew
1 appearance on this show
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Best Story Wins is hosted by Column Five. The show is categorised under business (marketing) and has published 129 episodes.
Best Story Wins has published 129 episodes.
Best Story Wins regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
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