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Hosted by Ibrahim Jabri · 🇺🇸 US · EN · 85 episodes
Established thought leaders with verified media credentials.
#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.Give us a follow and turn on notifications to stay informed and stay ahead.
Ibrahim Jabri hosts Below The Fold - Marketing & Advertising Show, a business show with 85 episodes published.
In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need
💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters mor
💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI
💡 What we explore: • Why hospitality marketing needs a different playbook • The role of creators and UGC in driving real demand • How to measure success beyond likes and views • Bridging online marketing with offline fo
💡 What we explore: How Dubai’s culture empowers self-expression The rise of authenticity in the creator space Representation and the power of telling your own story Why vulnerability builds trust and belonging Balancing
🎙️ Topics We Cover: • Why great content isn’t about perfection it’s about clarity and consistency • How creators can build confidence and improve their on-camera presence • What brands must understand about video in 202
💡 In this episode: • The future of publishing and storytelling in the Middle East • How AI and podcasting are transforming modern media • What brands get wrong about cultural storytelling • The importance of authenticit
In this episode: • How Richard built Lovin Dubai into a regional media powerhouse • The shift from print to social-first journalism • The changing economics of content and ad revenue • How media brands are building loyal
In this episode, you’ll learn: • Why podcasting is booming across the Middle East • How conversational commerce and audio content intersect • What brands can learn from the human side of storytelling • How AI and automat
In this episode, you’ll learn: • How Koita Milk grew without outside funding • Why persistence beats perfect plans in the startup journey • The grassroots marketing tactics that won over customers • Lessons in scaling FM
Topics Covered: The rise of business messaging and why it’s changing customer behavior WhatsApp vs. WeChat vs. Messenger — the battle for consumer attention How conversational AI is transforming customer care, sales, and
🎯 Topics covered: • Turning creators into authentic brand partners • Data’s role in building high-performing influencer campaigns • Balancing local culture with global brand objectives • The KPIs that matter beyond like
Topics covered: • What great brands do differently in Saudi and beyond • Why building a brand takes more than performance marketing • The role of trust, storytelling, and consistency in long-term growth • How founders ca
🎯 Topics covered: • Why great loyalty programs start small and scale smart • How to leverage tech without complicating the customer experience • The role of data and personalization in building emotional loyalty • Why e
🎯 Topics covered: What zero-based marketing really means Why most startups burn cash before finding product-market fit How to identify your ICP before spending on ads The power of cold outreach (LinkedIn + email) done r
🎯 Topics covered: Why omnichannel still hasn’t “clicked” in MENA The hidden friction between sales teams and digital teams Overbuilding tech vs. fixing culture first What most dashboards get wrong about performance Is a
🔍 Topics include: How Emirates NBD became a pioneer in Open Finance Building secure, scalable, API-first banking platforms Real-world fintech partnerships (and what went wrong) From core banking to GitHub Copilot: AI’s
🎯 In Part 2, we cover: The rise of creator-led content and employee-generated media Why authenticity now outperforms polish in brand storytelling How CTV advertising is evolving—and why big screens still matter The unta
📍 This is Part 1 of our two-part deep dive into the trends that will redefine marketing in 2025. 🔍 In this episode: Why media costs keep rising —and how to stay efficient The growing power of creative as your targeting
🔍 Topics include: How Pay10 became the UAE’s first live Open Finance platform Why instant settlement can transform SME growth Building with three licenses: SVF, RPS, and Open Banking Real-time infrastructure vs legacy c
Reim El Houni
CEO of TI22 Films, CEO of Dubai On Demand, Executive Producer at Dubai One TV, Regional Director at BNINE WDubai · Mission Visible
1 appearance on this show
Richard Fitzgerald
Founder of Lovin' platforms · Augustus Media
1 appearance on this show
Oliver White
1 appearance on this show
Mimi Nicklin
Bestselling Author, Award Winning Empathy Advocate & CEO · Empathy Everywhere
2 appearances on this show
Richard Hartley
CEO and Founder · The Rev' Star Pastor
1 appearance on this show
Seif El Hakim
international author, global businessman, former Mr. Olympia athlete · The Alpha Group
1 appearance on this show
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Below The Fold - Marketing & Advertising Show is hosted by Ibrahim Jabri. The show is categorised under business (marketing) and has published 85 episodes.
Below The Fold - Marketing & Advertising Show has published 85 episodes.
Below The Fold - Marketing & Advertising Show regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
Below The Fold - Marketing & Advertising Show is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Below The Fold - Marketing & Advertising Show hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Below The Fold - Marketing & Advertising Show average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Below The Fold - Marketing & Advertising Show's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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