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Hosted by Unknown Host · 🇺🇸 US · EN · 31 episodes
Established thought leaders with verified media credentials.
A podcast for the people who power the sign industry. Hosted by Joe Arenella, founder of Sign Tracker, and his daughter Liz Arenella Toynes of Studio Dzo, Behind the Signs brings real conversations with sign shop owners, fabricators, designers, and industry leaders across the country. Whether you’re launching your first sign shop, scaling a growing team, or just looking for fresh inspiration, each episode dives into the stories behind the signs — the wins, the hard lessons, and the people who make this industry tick.
Unknown Host hosts Behind the Signs Podcast, a business show with 31 episodes published.
Matt DiSalvatore runs Creative Signs Inc., a second-generation, family-owned sign company in Apopka (Orlando), FL — specializing almost entirely in permitting and installation for national sign companies. In this episode
The sign industry has a skilled labor problem — and for decades, there's been no formal education pipeline to fix it. Wendy Graves (Make It Happen Signage Academy) and Christy Ralston (Ivy Tech Community College) are cha
The sign industry has a skilled labor problem — and for decades, there's been no formal education pipeline to fix it. Wendy Graves (Make It Happen Signage Academy) and Christy Ralston (Ivy Tech Community College) are cha
In Part 2 of our conversation with Victoria Lioznyanski of Brilliant Speaker Academy, we get into the practical side of overcoming public speaking anxiety — and what happens when you finally do.
Most sign shop owners are losing jobs they should be winning — not because of their work, but because of how they communicate. In Part 1 of this episode, Joe and Liz sit down with Victoria Liozynyanskya, founder of Brill
HR consultant Vedelcia Garcia is back for Part 2 of her deep dive into the people side of running a sign business. In this episode, she and the hosts tackle the stuff most small business owners avoid thinking about — unt
An HR expert breaks down exactly what sign shop owners need to have in place — and what could possibly save them any costly legal trouble.
If you've ever felt like you're working 60-70 hours a week and still not making the money you should be — this episode is for you.
Are you pricing your sign work to actually make money — or just to stay busy? In this episode of Behind the Signs, Joe and Liz get real about one of the most common pain points in the sign industry: pricing, quoting, and
Finding reliable local installers — or trustworthy national sign companies to work with — has always been one of the biggest pain points in the sign industry. In this episode of Behind the Signs, Joe and Liz sit down wit
Joe and Liz take a step back from tactical advice to discuss something more foundational: understanding your core values and how they drive business success. This is the reset every sign shop owner needs as we move into
Joe and Liz sit down with Rick Chavez, a graphic design and environmental design veteran with over 30 years of experience, to discuss why design should be the foundation of every successful sign shop—not an afterthought
Join Joe and Liz as they close out 2025 with a special panel discussion featuring veteran sign shop owners Tami Napolitano (Awesome Graphics, 31+ years) and Kevin McBroom (Martin Signs, 38+ years). This episode tackles t
In this episode of Behind the Signs, hosts Joe and Liz tackle one of the most critical yet overlooked aspects of running a successful sign shop: project management systems. Whether you're just starting out or running an
Design is the heart of every great sign — yet many sign shops still give it away for free. In this episode of Behind the Signs, Joe and Liz break down why this outdated practice is costing shops thousands, hurting design
In this episode of Behind the Signs, hosts Joe and Elizabeth sit down with Leigh Termath, co-owner of VI Print Services in Nanaimo, BC, to talk about what every sign shop owner eventually faces — mistakes.
In this episode of Behind the Signs, Joe and Liz dive into one of the most uncomfortable—but unavoidable—realities of running a sign business: making mistakes.
In this episode of Behind the Signs, Liz and Joe dive into one of the most important (and often overlooked) aspects of running a successful sign shop — customer retention. From handwritten thank-you cards and swag boxes
In this episode of the Behind the Signs Podcast, we sit down with John Lewis, owner of Lewis Sign Builders in Buda, Texas. From inheriting the family business at 29 to growing it into one of the most respected sign shops
In this episode of Behind the Signs, Joe and Liz dive deep into one of the most polarizing topics in the sign industry: sales. But this isn’t your typical cold-call, pitch-heavy sales talk. Instead, they explore how diff
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Behind the Signs Podcast is hosted by Unknown Host. The show is categorised under business and has published 31 episodes.
Behind the Signs Podcast has published 31 episodes.
Behind the Signs Podcast regularly covers business. It sits in the business category.
Behind the Signs Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Behind the Signs Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Behind the Signs Podcast average 44 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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