Hosted by Oktopost · 🇺🇸 US · EN-US · 87 episodes
Established thought leaders with verified media credentials.
Behind the Post is a podcast by Social Media Managers, for Social Media Managers. From cracking the code of algorithms to crafting thumb-stopping content, host Alina Dallal takes you on a thrilling journey behind the scenes of what it truly takes to captivate online audiences. The conversations are as diverse as the platforms they discuss, covering everything from the psychology of engagement to the latest trends that redefine the social media game.
Oktopost hosts Behind the Post, a business show with 87 episodes published.
In her final episode, Behind the Post host Alina Dallal steps into the hot seat, joined by Oktopost’s CMO Colin Day, to go behind the scenes of B2B Social’s Rising 30 — a community-led campaign celebrating 30 standout vo
In the world of B2B social media, there is often a great divide: the "Organic Island" focused on storytelling and the "Paid Powerhouse" focused on demand gen. But what happens when you bridge that gap? Ask Melissa Dawson
What do you do when you’re tasked with launching an employee advocacy program from absolute zero? If you’re Keara Klose, the Social Media Manager at TTEC Digital, you roll up your sleeves and go "super duper grassroots".
What if the secret to a sold-out B2B event wasn’t another polished speaker graphic, but a video of your team tasting the catering, or fixing a flat tire on a branded bike? LinkedIn is a social platform first, and the bra
What happens when you swap a traditional, dry cybersecurity booth for a Picasso-inspired art gallery? You win a B2B Marketing Innovation Award. In this episode of Behind the Post, we’re joined by Talia Goldman, Content M
Stop us if you’ve heard this one before: “It’s B2B, so it needs to be professional.” While that usually translates to “boring,” Kassandra Quinn, Social Media Strategist at ModSquad, is here to debunk the myth that B2B ha
What do you get when you mix almost a decade of B2B social experience, a 500K+ personal brand, and a strategist who’s seen a lot of LinkedIn feeds? A masterclass in what actually makes B2B social work, and what’s quietly
To kick off 2026, we're going way beyond “boost engagement” and “grow followers.” In this powerful and personal episode, Travis Tyler, Senior Social Media Manager at Motion and one of Oktopost’s B2B Social’s Rising 30 st
This week on Behind the Post, we’re getting tactical with employee advocacy pro and B2B Social’s Rising 30 star, Dasle Hong, Senior Brand Marketing Manager at DailyPay. Dasle wears multiple hats: social media, employee a
This week on Behind the Post, we're getting supercharged with Eeshita Mittal, Marketing Manager at HCLTech and the driving force behind the Supercharged Ambassadors Club, HCLTech’s employee advocacy program that’s redefi
Let’s get real: Personal branding might sound like a buzzword, but for B2B social media managers, it can make or break your next opportunity. In this episode of Behind the Post, we’re joined by none other than B2B Social
Over the years, we’ve collected the real questions B2B social media marketers are asking, the kind that rarely get asked out loud. So we brought on someone who’s been in your shoes and has the receipts to prove it: B2B S
If you’ve ever wondered how memes fit into a serious B2B social strategy, or if they even should, this episode is your crash course. Joining us is Ilan Fisher, Digital Content & Global Media Manager at Team8 and one of B
Social media managers, buckle up: this episode is packed with tactical takeaways, creative campaign inspo, and a healthy dose of real talk from someone who's been in the trenches. Vania Degenhardt joins us Behind the Pos
Hilary Engel has been there, posted that. In this episode of Behind the Post, she brings over a decade of digital marketing expertise to tackle the spiciest social media debates in B2B. From whether hashtags are dead (sp
You’ve launched your employee advocacy program. Engagement is high, advocates are sharing, and the buzz is real. But then… comes the motivation dip. In this episode of Behind the Post, we’re joined by Matt Churchill, the
What do you get when you mix employee advocacy with the World Cup? A social media competition so engaging that even the self-proclaimed “I’m not a social media person” types are asking to join in. In this episode, we go
Social media is all about experimentation, but how do you know what actually works? In this episode, Jasmine Deo, Senior Digital Marketing Manager at Grant Thornton Australia, joins us Behind the Post to share how her te
A new B2B marketing book is hitting the shelves, and we sat down with one of the co-authors for an exclusive sneak peek! In this episode of Behind the Post, we’re joined by Colin Day, co-author of The Social B2B Organiza
If you’re a social media manager, one skill you’ll always need is knowing how to measure success. Because if you’re not looking at the data, how do you know what’s actually working? In this episode of Behind the Post, we
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Behind the Post is hosted by Oktopost. The show is categorised under business (marketing) and has published 87 episodes.
Behind the Post has published 87 episodes.
Behind the Post regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Behind the Post hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Behind the Post average 23 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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