EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
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About the host
Unknown Host hosts Behind the Numbers: an EMARKETER Podcast.
Why Shopping Feels Disconnected with Colgate-Palmolive | Reimagining Retail
Aug 19, 202624mEp. 1042
On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be buildi
An Advertising Disconnect? AI Covers and Remixes? — The 3 Big Questions for Spotify | Behind the Numbers
Aug 17, 202622mEp. 1039
On today’s podcast episode, we discuss the three biggest questions surrounding Spotify right now: Why is there a disconnect between Spotify’s ad-supported revenue and its ad-supported users? Will podcast advertising prov
Amazon's AI Gaining Traction? Will AWS Eclipse Retail Soon? — The 3 Big Questions for Amazon | Behind the Numbers
Aug 14, 202621mEp. 1040
On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true
Bombas and Soles4Souls on What Purpose Looks Like in Practice
Aug 12, 202629mEp. 1038
On today’s podcast, we discuss how Bombas has held onto its purpose as it has scaled, what separates partnerships that last from those that are simply campaigns, and the signals that tell Soles4Souls when a company is ge
Meta's Next Big App? Meta's Next Big Agent? — The 3 Big Questions for Meta | Behind the Numbers
Aug 10, 202627mEp. 1037
On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people really watch Instagram on TV? What AI agent will Meta releas
From Fitness Tracker to AI Health Hub: Which Health Metrics Really Matter? | Behind the Numbers
Aug 7, 202624mEp. 1036
In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for clinical decision-making, the leading devices on the market,
After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail
Aug 5, 202625mEp. 1035
On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to
Is Google’s AI Bet Too Big? YouTube's Next Chapter? — The 3 Big Questions for Google | Behind the Numbers
Aug 3, 202625mEp. 1034
On today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the company finally rationalize its AI product naming conventions? And wha
The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers
Jul 31, 202628mEp. 1033
On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the disconnect in social media, the imbalance in subscription OTT, and
The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game
Jul 30, 202627mEp. 1032
On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways
Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail
Jul 29, 202626mEp. 1031
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the
Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers
Jul 27, 202621mEp. 1030
On today’s podcast episode, we discuss the three biggest questions surrounding Netflix right now: Will the shift from a few long weekly viewing sessions to multiple short daily ones undermine Netflix’s ability to attract
What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers
Jul 24, 202634mEp. 1029
In today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI could actually generate $100 billion in advertising revenue by 2030. J
The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail
Jul 22, 202620mEp. 1028
On today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting shift rather than just another healthcare trend, the biggest misconception retaile
The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers
Jul 17, 202622mEp. 1026
In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost. Subscribe to EMARKETER's newsletters. Go t
The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail
Jul 15, 202625mEp. 1025
On today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothing of spending thousands on a vacation, how uncertainty influences the way people
In today’s podcast episode, we discuss why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be affected the most beyond Fox and Roku. Join Senior Director of Podcasts and host M
AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers
Jul 10, 202629mEp. 1023
In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to go public this year, whether these IPOs will drive business growth or become a di
How Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail
Jul 8, 202620mEp. 1022
On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a partnership that’s simply marketing from one that truly strengt
The Secret Behind Every Great AI Agent | Behind the Numbers
Jul 6, 202619mEp. 1021
In today's podcast episode, we discuss the patterns behind where AI agents are being built, the technologies that are enabling marketers to do things they couldn't do before, and where marketing campaigns are actually wo
How do I pitch Behind the Numbers: an EMARKETER Podcast as a podcast guest?
Behind the Numbers: an EMARKETER Podcast has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Who is the host of Behind the Numbers: an EMARKETER Podcast?
Behind the Numbers: an EMARKETER Podcast is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 0 episodes.
What topics does Behind the Numbers: an EMARKETER Podcast cover?
Behind the Numbers: an EMARKETER Podcast regularly covers Business, Marketing. It sits in the Business category, with a marketing focus.
Is it hard to get booked on Behind the Numbers: an EMARKETER Podcast?
Behind the Numbers: an EMARKETER Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Is Behind the Numbers: an EMARKETER Podcast currently accepting guest pitches?
Behind the Numbers: an EMARKETER Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
How long are Behind the Numbers: an EMARKETER Podcast episodes?
Episodes of Behind the Numbers: an EMARKETER Podcast average 25 minutes. a focused format where a clear narrative arc and tight preparation matter most.
What guest credentials does Behind the Numbers: an EMARKETER Podcast typically look for?
Our data rates Behind the Numbers: an EMARKETER Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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