Behind the Needle

Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.

Behind the Needle is a business podcast hosted by Mike LeMieux, with 60 episodes on record and a Required Pod Score of 80.

Mike LeMieux hosts Behind the Needle, a business show with 60 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Behind the Needle

  The Accident She Survived and the Practice She Built Because of It with Kara Roberts

  Sep 14, 202651 min

  At 21, Kara Roberts was in nursing school when a hit-and-run accident nearly took her life. She walked away with multiple spinal fractures, a shattered pelvis, and a traumatic brain injury. What she didn't walk away from was the calling that experience gave her. In this episode of Behind the Needle, Kara Roberts, nurse practitioner and founder of Áine Healthcare, opens up about the accident that changed everything, the grueling hours she worked to build her practice from nothing, and the philosophy that now drives how she treats every patient who walks through her doors. This episode is perfect for anyone building something from scratch, working through their own hard chapter, or looking for proof that the worst moments don't have to define you. In this episode: How surviving a near-fatal car accident at 21 shaped Kara's approach to patient care Why she built Áine Healthcare on a cash-based, insurance-free model without sacrificing accessibility The strategy behind launching with telehealth before opening two physical locations What it took to work up to 400 hours a month for nearly two years to self-fund her practice Her ongoing work in the cardiothoracic ICU at Massachusetts General Hospital and what it taught her about critical care Her role as secretary for AmSpa's Arizona chapter and how she supports the local provider community Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Áine Healthcare: https://ainehealthcare.com/ Join AmSpa: https://www.americanmedspa.org/benefits/ Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Áine Healthcare: https://www.instagram.com/aine.healthcare Kara Roberts: https://www.instagram.com/kara.roberts.np/ AmSpa Arizona Chapter: https://www.instagram.com/amspa.arizona.chapter/

  ListenShow Notes
• 

  Behind the Needle

  Behind Boulevard: Building Software That Understands Med Spas with Skya Jones

  Sep 3, 202638 min

  Most med spa owners went to school for aesthetics or medicine, not business. So when it comes to marketing, scheduling, payroll, and payments, they're often left guessing, and guessing gets expensive. Skya Jones is the Sr. MedSpa Education Manager and in-house MedSpa Consultant at Boulevard, where she sits at the intersection of industry strategy, customer education, and experience design, partnering with internal teams and medspa operators nationwide to build the systems and culture that turn good spas into unforgettable ones. With nearly a decade of experience in medical aesthetics and beauty, she has managed and consulted across medspa and retail beauty businesses, and is a recognized speaker and contributor passionate about advancing the conversation around growth, retention, and operational excellence. At the core of everything she does is a simple belief: the most powerful thing a medspa can invest in is the client experience. This conversation covers how Boulevard's platform was built by industry veterans sitting at real front desks, and how features like their new AI receptionist and revenue-protecting scheduling tools are changing the way med spas operate. In this episode: Why med spa owners often feel overwhelmed by daily operations, logistics, and marketing, and how their training didn't prepare them for it How Boulevard's education team, built from salon, barbershop, and spa veterans, works directly with clients and Boulevard's product teams to solve real problems Why Boulevard's founders built the platform by sitting at front desks and working alongside assistants and payroll managers Why the platform automatically reorders services to prevent scheduling errors, like booking a facial too soon after a neurotoxin treatment Who Boulevard is actually built for, and why it becomes a stronger fit once a med spa grows past one room or adds a second provider What med spas can expect from Boulevard's data migration process when switching over from another platform Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Boulevard: https://www.joinblvd.com/ Get a Boulevard Demo: https://www.joinblvd.com/get-a-demo Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Boulevard: https://www.instagram.com/joinblvd

  ListenShow Notes
• 

  Behind the Needle

  Starting From Scratch, Three Times, with Natalie Galanin

  Aug 24, 202642 min

  Most people fear starting over. Natalie Galanin has done it three times. In this episode of Behind the Needle, Natalie Galanin, owner of Resurface Studio in Sitka, Alaska, shares how she went from studying marine science on the Big Island to becoming one of Alaska's most in-demand estheticians. Natalie opens up about what it took to start over in a state with far stricter licensing rules than Hawaii, how those restrictions actually led her to a specialty she loves, and why holistic, lifestyle-driven skincare has become the backbone of her business. She also gets into the realities of running a studio in a town that swings from nearly 3 million tourists to a winter ghost town, and why she believes authenticity, not polish, is what actually grows a client base on social media. This episode is for anyone who's had to rebuild from scratch, question the rules they were taught, or figure out how to build a loyal clientele in an unconventional market. In this episode: Natalie's path from marine science student in Hawaii to full-time esthetician Building and relocating her first studio in Hawaii, and the lessons learned from starting over in a new neighborhood The personal loss that brought her back to Sitka, Alaska, and how quickly her books filled up once she reopened The surprising differences between Hawaii's and Alaska's licensing restrictions for estheticians How losing access to microneedling and dermaplaning led her to specialize in acne through Face Reality certification Her holistic approach to skin health, including diet, stress, sleep, and Alaska's common vitamin D deficiencies Why authentic, personal content outperforms product-focused posts on social media Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Book with Resurface Studio: resurfacestudio.co Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Resurface Studio: https://www.instagram.com/resurfacestudio/?hl=en

  ListenShow Notes
• 

  Behind the Needle

  Turning Pain into Purpose with Brandie Henderson

  Jul 21, 202640 min

  She lost her husband, had nothing left, and went back to work two days later. Not because she was fine. Because she had a daughter watching. Brandie Henderson did not build Morph Aesthetics from a place of comfort or stability. She built it from the wreckage of sudden loss, driven by the kind of clarity that only comes when you have no other choice. In this episode of Behind the Needle, Brandie shares the story behind one of Scottsdale's most recognizable aesthetic practices, what it cost her to get there, and why the name Morph means exactly what she intended it to. This one is honest, personal, and for anyone who has ever had to build something from a place of loss. In this episode: How unexpected widowhood became the catalyst for building Morph Aesthetics and what those first days looked like Why she went back to work two days after losing her husband and what kept her moving forward The meaning behind the name Morph and what metamorphosis represents in her own life and career How she structured her practice around complete financial self-reliance and why she refuses to depend on outside investors or other providers What her role as an Allergan trainer involves and what she focuses on when teaching other injectors Why she believes authentic connection during consultations is her greatest clinical strength The training program she built for new nurses and why she thinks the industry's standard education is not enough Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ Morph Aesthetics: https://morphaesthetics.com/ Training Courses: https://morphaesthetics.com/nurse-training-course/ Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Morph Aesthetics: https://www.instagram.com/morph_aesthetics/ Brandie Henderson: https://www.instagram.com/brandie_henderson_aesthetics/

  ListenShow Notes
• 

  Behind the Needle

  The Financial Truth Behind a Thriving Med Spa with Jaci North

  Jun 29, 202643 min

  Most med spa owners know how to build a beautiful client experience. Far fewer know what their numbers are actually telling them. Jaci North is a CPA and fractional CFO who works inside multiple med spas at once, and she has seen the same pattern repeat itself: talented, driven owners who are quietly terrified of their own financials. In this episode of Behind the Needle, Jaci breaks down why that fear is costing practices real money, and what it looks like to replace avoidance with a financial system that actually works for growth. If you have ever closed your bookkeeping software before the numbers could stress you out, this episode is for you. In this episode: What a fractional CFO actually does and why it is changing how small med spas access financial expertise How to understand gross profit, operational profit, and what the "job" of profit really is inside your business Why financial mindset matters as much as financial literacy, and how to stop avoiding your own data The levers med spa owners can pull to improve margins without burning out their teams Why Jaci treats marketing as an investment and what trackable ROI actually looks like Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ North & Ivy: https://northandivy.com/ Grounding Point Assessment: https://northandivy.com/grounding-assessment Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ MedSpa Media: https://www.instagram.com/medspa_media/ Jaci North: https://www.instagram.com/jacinorth/

  ListenShow Notes

Recent guests on Behind the Needle. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.