May 11, 20261h 2mS2
Send us Fan Mail One social media post can change your life, especially when the thing you’re posting is a tray of custom cookies you’re convinced are “hideous.” We talk with Eva Armenta-Ketchell, the woman-owned force...
business
Behind the Counter
Hosted by Ken Collins · business · EN-US
About this Podcast:
Behind the Counter - Business Stories from the Four Corners: Real Businesses. Real Conversations. Right Here in Our Community. Every week, I sit down with local business owners to hear the real stories behind their work — the highs, the lows, and everything in between. Whether they run a bakery, a repair shop, or a creative studio, each of them has something powerful to share. This is more than a podcast — it’s a celebration of the hustle, heart, and humanity that keep the Four Corners thriving.
Pitch Analysis
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
80/100
Required Score
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What is Behind the Counter about?
Behind the Counter - Business Stories from the Four Corners: Real Businesses. Real Conversations. Right Here in Our Community. Every week, I sit down with local business owners to hear the real stories behind their work, the highs, the lows, and everything in between.
Who hosts Behind the Counter?
Behind the Counter is hosted by Ken Collins. The show has published 30 episodes to date.
What has Behind the Counter covered recently?
Recent episodes include "A Hobby Becomes Sweet Cheeks Bakery Almost Overnight" (11 May 2026, 62 minutes), "A Hobby Becomes Sweet Cheeks Bakery Almost Overnight" (11 May 2026, 62 minutes), and "How A Third Generation Owner Keeps A Small Town Hardware Store Thriving" (6 May 2026, 48 minutes).
How often does Behind the Counter publish?
Behind the Counter publishes roughly weekly, with episodes averaging 49 minutes across 30 episodes.
How hard is it to get booked on Behind the Counter?
Booking probability for Behind the Counter is 31%, and the host is rated Selective on guests. Behind the Counter requires a Pod Score of 80 or higher. Behind the Counter's contact route on record: verified email.
About the host
Ken Collins hosts Behind the Counter, a business podcast with 30 episodes published.
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Recent episodes
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- May 11, 20261h 2mS2
Send us Fan Mail One social media post can change your life, especially when the thing you’re posting is a tray of custom cookies you’re convinced are “hideous.” We talk with Eva Armenta-Ketchell, the woman-owned force...
May 6, 202648 minS2Send us Fan Mail A hardware store that’s lasted since 1946 has to be more than a place to grab a bolt. Sitting down with Evan Noel of Noel's Inc. in Farmington, New Mexico, we get into the real reason certain small...
Episode #17
Why The Wrench Is Easy And The Invoices Hurt
Apr 27, 202635 minS2Send us Fan Mail A lot of people think running a plumbing company is all wrenches and water lines, but the real test starts when the job is done and the paperwork begins. We’re joined by Jason Judah, owner of Creative...
Apr 20, 20261h 10mS2Send us Fan Mail What happens when a disaster-response leader gets pulled back home by a family tragedy and suddenly has to run a deeply regulated health care company that shows up in people’s living rooms instead of a...
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Episode #15
Signs That Built A Town
Apr 14, 20261h 11mS2Send us Fan Mail Farmington’s streets are a living portfolio of local work, and Ram Studios has quietly shaped that look for 36 years. We sat down with Mike and Monica Mordecki to hear how a family-owned sign company...
Mar 30, 202655 minS2Send us Fan Mail A lot of people think custom engraving is just pushing a button on a laser. Then you meet Bonnie Cummings, owner of Third Axis Custom Engraving in Farmington, New Mexico, and you realize the real craft...
Episode #12
Running A Family Barbecue Legacy
Mar 25, 202636 minS2Send us Fan Mail A family restaurant can feed a town, but it also ends up raising it. We’re joined by Carrie West, third-generation owner of The Spare Rib BBQ in Farmington, New Mexico, for a candid talk about what it...
Mar 16, 20261h 18mS2Send us Fan Mail Opportunity doesn’t always announce itself; sometimes it looks like a rent hike that forces you to choose who you really are. We sat down with Clay Jaqua, owner of 505 Motorsports in Farmington, to...
Mar 9, 202658 minS2Send us Fan Mail What does it look like to build a business after the kids leave home—and turn it into the heartbeat of a local running community? We sit down with Jeri Hogue, owner of Southwest Runners, for a candid...
Episode #9
From Family Pub To Powerhouse
Mar 5, 202649 minS2Send us Fan Mail What does it take to turn a family pub into a community anchor that thrives on and off-site? Louie McMullen, co-owner of Clancy’s Pub, opens up about the long game: honoring a legacy that began in 1978...
Feb 24, 202624 minS2Send us Fan Mail The conversation starts with a candid pivot: we turned the mic on our own shop to explain why we stepped back from day-to-day marketing, spent two years pressure-testing AI, and then chose to expand...
Feb 16, 202649 minS2Send us Fan Mail Beauty doesn’t happen by accident; it’s stitched from patience, problem solving, and a little glitter that somehow gets everywhere. We sit with Jamie Goodwin, the heart behind JG Cross Creations, to...
Feb 9, 202653 minS2Send us Fan Mail A quiet studio, a steady hand, and a young owner who chose peace over perfection—this is the story of Blooming Ember Massage through the eyes of its founder, Callie Frost. She walked away from nursing...
Episode #5
A Cancer Diagnosis Paused Her Career, So She Grew A Flower Farm That Healed Her And Her Community
Feb 2, 202631 minS2Send us Fan Mail A quiet field can feel like a heartbeat when life gets loud. That’s the energy Heather Martinez brings to Desert Bunny Blooms—a flower farm born from a job loss, tempered by a cancer battle, and...
Episode #4
From Farmers Market To Global Orders
Jan 26, 202647 minS2Send us Fan Mail What does it take to turn a weekend candle hobby into a fast-growing brand that ships across the country and overseas? We sit down with Josh Velasquez, founder of Dark Wick Candle Co, to unpack the leap...
Jan 19, 20261h 6mS2Send us Fan Mail What if peace — not profit — became your definition of success? That’s where we land as Deborah and Sandra share how a lifetime of friendship turned into two distinct, purpose-led paths: handmade...
Jan 12, 202647 minS2Send us Fan Mail A single painting can hold a lifetime — joy, grief, and the courage to start again. That’s the energy we explore with painter Karen Ellsbury, co-owner of HEart Gallery in downtown Farmington, as she...
Episode #1
Designed To Work, Not Wear You Out
Jan 5, 202616 minS2Send us Fan Mail Want a business that works without wearing you out? We zoom out after a full season of conversations with owners across industries and pull forward the patterns that actually make small businesses...
Dec 15, 202516 minS1Send us Fan Mail Take a breath with us. As the holidays arrive, we’re pressing pause to recharge, reflect, and set up a stronger return in January—while giving you a clear path to keep up with new stories from the Four...
Recent guests
Recent guests on Behind the Counter. Study who booked and why before you pitch.
Best industries to pitch Behind the Counter for
Based on semantic analysis of episode topics and host coverage, this podcast is a strong guest fit for executives in:
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Industry fit is computed by PitchCentric using vector embeddings of the podcast's episode catalog.
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