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Hosted by Shruti · 🇺🇸 US · EN · 30 episodes
Established thought leaders with verified media credentials.
Ever felt like you’re the only one figuring things out as you go in marketing? You’re not alone. Welcome to Behind the Brief—the podcast where we talk about the real, unfiltered side of marketing. pmmshruti.substack.com
Shruti hosts Behind the Brief | Honest Stories from the World of Marketing, a business show with 30 episodes published.
And the thing is, I don’t even think the products are bad. I think product marketing just hasn’t fully caught up with what AI products are becoming. Over the last few months, I’ve noticed the same terms showing up everyw
We spent an hour talking about Instagram. But not the kind you usually hear about. No “post 5 times a day.”No “use this hashtag.”No “hack the algorithm.” Instead, we spoke about: * loneliness while building something new
When I first started working in cybersecurity, I assumed the confusion was my fault. I thought I wasn’t technical enough.I thought I didn’t know enough terminology.I thought I was behind. But the more I worked in this sp
One of the biggest lies we tell ourselves in startups is this: “We have traction, so we’re ready to scale.” In my conversation with Hila Lauterbach, co-founder of 10xGTM, we unpack why that assumption quietly kills go-to
Product marketers live in contradictions.We’re expected to think like product, speak like sales, write like marketing, and optimize like demand gen, all at the same time. And yet, in most orgs, our visible output is ofte
When I started Behind the Brief, I wanted to create a space where product marketers could talk about the thinking behind the work; not just the outputs.And this week’s episode does exactly that. I sat down with Kaitlyn,
Yes, it’s been a tiny break since the last episode; three weeks, to be precise. Not because I ghosted my own podcast (though that would be very on-brand for my to-do list), but because I wanted to pause, reflect, and rec
I just wrapped an episode that was supposed to be 30 minutes… it went over an hour. Why? Because Sachin Jha kept dropping insights that were too good to cut short. Sachin is a Senior Manager of Product Marketing at Safe
When I first thought about starting Behind the Brief, Tas Bobur was one of the very first people I dreamed of bringing on. Why? Because as an immigrant myself, I’ve always carried doubts, fears, and a heavy dose of impos
Here’s the uncomfortable truth:Most PMMs don’t struggle because of lack of skill.They struggle because they can’t influence. This week, I sat down with Amruta (Amazon GTM Lead + PMM Coach) for Part 2 of our conversation,
Most SaaS teams don’t have a traffic problem. They have a conversion problem. This week on Behind the Brief, I sat down with Lashay Lewis — Founder of BOFU.ai — to talk about how to turn blogs into bottom-of-funnel machi
We like to think GTM is about big launches, shiny campaigns, and killer sales decks. But in my conversation with Daria Love, Director of Product Marketing at TransEU, we stripped it down to what really makes or breaks a
In this week’s Behind the Brief, I spoke with Allison, a startup PMM, GTM strategist, and the voice behind PMM Power Hour, about what it really means to run a product launch. This wasn’t a fluff-filled “how to write laun
I wasn’t planning to record a case study. But a few weeks ago, Elena emailed me:“I’ve just finished a full rebrand — want to walk through it on the pod?” I had another topic lined up.But this… felt real. Tangible. Honest
This week on Behind the Brief, I had a refreshingly honest chat with Shirin Shahin, fractional PMM turned founder, about what it really takes to turn your marketing brain into a business. We covered: * The mindset shift
I don’t know who needs to hear this, but your marketing doesn’t have to be perfect to make an impact. In this episode of Behind The Brief, I spoke with Chandan, co-founder of Awevent and one of those marketers who just g
In this episode, Shruti chats with Nikhil, Senior Director of Marketing at Chargebee, who reveals what really happens when a PMM takes on revenue responsibility. From GTM engine building to owning outbound motion, this c
This week on Behind the Brief, I sat down with someone who gets what it means to be a product marketer in the trenches — juggling messaging, internal chaos, and customer stories that actually drive conversion. Megan Prat
🎙️ This Week on Behind the Brief In this episode, I sat down with Richa, a B2B content marketer who’s worked with early-stage teams and scaling GTM functions — and knows exactly where good content goes to die (hint: in
That’s the question we unpack in this week’s episode of Behind the Brief with Michele Nieberding, a top-tier PMM with a deep POV on how AI is changing how we message, launch, and compete. She’s not just talking about usi
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Behind the Brief | Honest Stories from the World of Marketing is hosted by Shruti. The show is categorised under business (technology) and has published 30 episodes.
Behind the Brief | Honest Stories from the World of Marketing has published 30 episodes.
Behind the Brief | Honest Stories from the World of Marketing regularly covers business, technology. It sits in the business category, with a technology focus.
Behind the Brief | Honest Stories from the World of Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Behind the Brief | Honest Stories from the World of Marketing average 34 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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