Behind The Brand

Takeaways AI can produce a design in seconds, but speed isn't the same as strategy. When every business pulls from the same tools and trends, the output starts to look the same across the board. Cutting corners on...

This episode of Behind the Brand is a Best of Summer 2026 roundup, a mashup of the conversations from the past few months that Taylor and Kelly keep coming back to. They're taking a short break before the fall rush...

Takeaways A logo is not a brand strategy. Positioning, personality, voice, audience personas, brand story, and elevator pitch all come before the visual identity, and they're what actually make the visuals work. If you...

Folsom Prison Experience: https://folsomprisonexperience.com/ Takeaways A tribute act only becomes a business when you treat it like one. Jay Ernest turned "sounding like Johnny Cash" into Church of Cash, a touring act...

Takeaways One marketing tactic is not a marketing plan. A single ad, one email blast, or one social platform will never carry the weight of a full strategy on its own. Positioning is knowing what problem you solve for...

Takeaways A "wrong" first career isn't wasted. Isabella's esthetician training and years in sales and marketing all fed directly into the skills she uses today. UGC (user-generated content) is not the same thing as...

Takeaways A slow season is normal, not a sign something is broken, and having a moment (or a full tantrum) about it is allowed, as long as you do not stay there. Cutting your marketing budget the second business slows...

Check out Betsy's work: https://www.onbrandpromo.com/ Takeaways Promotional products work best when they're chosen around your specific audience and budget, not picked at random off a catalog. Custom branding rarely...

Takeaways Great marketing starts with strategy, not creative. Every design decision, campaign, and recommendation at Moxie Creative is built on a foundation of research, competitive analysis, and business consulting —...

Takeaways Being a Big costs nothing and asks for very little: just two hours a month, no financial commitment required. A 30-year study from the national Big Brothers Big Sisters office and the Treasury Department found...

Takeaways Sustainable growth isn't always linear. Year three for Moxie Creative brought more challenges than year two, and Kelly says that working harder for the next client has actually made it more fun, not less...

Download the Checklist: https://moxiecreative.com/blog/why-q4-winners-make-their-moves-in-july/ Takeaways Q4 success doesn't start in October — it starts in summer. Businesses that wait until fall to launch campaigns...

Takeaways Career alignment matters more than staying comfortable Growth often starts when you allow yourself to explore change Strong businesses survive by staying connected to community What happens when the career...

Takeaways Why free discovery meetings are critical to building better marketing strategies How great agencies uncover what clients actually need versus what they think they need Why trust and communication are the...

Takeaways Career pivots can lead to opportunities that feel more aligned than the original plan. Community involvement and networking create unexpected professional opportunities. Foley Mansion is redefining event...