
If you've ever opened your sales page, saw your $3,000 price point, hovered over the edit button to change that 3 into an 8... and then chickened out, this episode is for you! In this episode: - Why the clients you keep...


business
Hosted by Sandra van der Lee · business · EN
This is the podcast for entrepreneurs that are ready to create a business that works for them. The secret to multi 6-figure success? It’s owning who you are, building offers that benefit you and your clients, and courageously showing up for your business and your life. Host and 2 time 6-figure business owner Sandra van der Lee boldly shares strategies to improve your business, sales, and life. If you’re ready to build your unapologetic business, tune in for snappy solo episodes and interviews with big impact.
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Contact path
Public web form
Booking probability
29%
Guest openness
Selective
Sign up to generate a grounded pitch for Becoming Unapologetic.
Signup to Generate a PitchThis is the podcast for entrepreneurs that are ready to create a business that works for them. The secret to multi 6-figure success? It’s owning who you are, building offers that benefit you and your clients, and courageously showing up for your business and your life.
Becoming Unapologetic is hosted by Sandra van der Lee. The show has published 57 episodes to date.
Recent episodes include "Stop Undercharging and Attract Higher-Paying Clients" (6 October 2026, 24 minutes), "Is This an Upsell, Order Bump, Bonus or Part of the Program?" (17 September 2026, 9 minutes), and "From an $88 journal to 3 sales calls for a $25K service and a $28K consulting proposal." (9 September 2026, 11 minutes).
Becoming Unapologetic publishes roughly every two weeks, with episodes averaging 13 minutes across 57 episodes.
Booking probability for Becoming Unapologetic is 29%, and the host is rated Selective on guests. Becoming Unapologetic requires a Pod Score of 80 or higher. Becoming Unapologetic's contact route on record: public web form.
The strongest fits for Becoming Unapologetic are Business & Management Consulting and Photography, Polling & Other Services. Becoming Unapologetic has a business audience.
Sandra van der Lee hosts Becoming Unapologetic, a business podcast with 57 episodes published.
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If you've ever opened your sales page, saw your $3,000 price point, hovered over the edit button to change that 3 into an 8... and then chickened out, this episode is for you! In this episode: - Why the clients you keep...

If you're looking at ALL of the possible inclusions for a new offer or a relaunch of an existing offer, you might be wondering: "Is this a bump, bonus, upsell, or should it just be included?" I'll help you figure it out...

Meet my client C: One $88 physical product. Four weeks of working together. Three high-ticket offers and $100K+ sitting in her pipeline In this episode I'm breaking down exactly how we did it with my client C: a $25K...

This one starts in line at Disneyland, waiting for Rise of the Resistance, and ends with me telling you exactly how I landed on high-ticket offers as my thing. Short version: I was at Disneyland with people from my...

Hello and welcome to The Suite Spot, because yes, the podcast has a new name. In this one I tell you exactly where the fuck I've been for the last year, why a $37/month membership felt like the safe move, and why it was...

In July, I embarked on a new business model focusing on membership and affiliate sales to prepare for my upcoming wedding and family expansion. I go deep into my membership launch and will share exactly how much...

Hey everyone! I'm super excited to be back on YouTube and the podcast with a fab topic. Today, I'm talking about the big pivot I'm making in my business towards passive income and why I started the List Growth Lab...

Episode #54
Hey there, it's Sandra van der Lee, and in this episode of "Becoming Unapologetic," we're diving into the frustrating feeling of "it's not working" in your business. I'll be sharing some personal stories and giving you...

Hey there, it's your host Sandra van der Lee, and today I'm sharing some big news! I'm actually closing down my Damn Copy template shop - yeah, the one I've been running for the past three years. I'm spilling all the...

Episode #51
Today, we're diving into the question: Are you putting in the reps? This episode is inspired by a real coaching session I had recently, and it's all about the grit, the grind, and the real work that goes into building a...

Hey there! I'm excited to bring you today's episode of Becoming Unapologetic. I recently attended the "Her Turn to Podcast" summit in Los Angeles, and today I'm going to share 7 valuable takeaways from this inspiring...

Hey there, in this episode of Becoming Unapologetic, I'm getting real about my journey as I gear up to celebrate my 32nd birthday. I'm sharing some personal stories from past birthdays and journal entries that have...

Hey there, welcome to episode 49 of Becoming Unapologetic! This time, we're doing something a little different. I'm giving you an exclusive sneak peek into the Beyond Six Figures Micro Audio Summit launching May 30...

Episode #48
Let's talk about pre-selling. It may seem like taboo to some, but I'm here to tell you why it is a must. By pre-selling your products or services, you not only secure proof of concept (hello, money in the bank!) but...

Ever wondered why some business owners tack on extra fees for payment plans? Well, it turns out there's a method to the madness. On average, a whopping 30% of folks who opt for payment plans never quite finish paying...

You know, when you're eyeing that biggest month ever, it's like being at the edge of a cliff, isn't it? The rush, the thrill, wondering if you can take that leap and soar. Do you create something new? Do you launch into...

Episode #45
On this episode of Becoming Unapologetic, I'm getting real about why aiming for 10x growth is way more exciting than just doubling your results. Inspired by the book "10x is Easier Than 2x" by Dan Sullivan, I'll be...

Hey there, it's Sandra van der Lee, and I've got a new episode of Becoming Unapologetic for you. In this one, I'm getting real about the struggle to take time off for ourselves. I'll share my own experiences and discuss...

Episode #43
Hey there, in this episode of Becoming Unapologetic, I'm diving into a topic that's close to my heart - the reality that my clients don't always have to like me. I'll be sharing some stories from my consulting and...

Episode #42
Hey there, welcome back to Becoming Unapologetic! In today's episode number 42, I'm spilling the secrets on how to answer any business question. I'll walk you through three game-changing questions that will help you...
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