Because Football

What happens when two artists show up at a ninth-tier English football club and say — we want to help, and we're not asking for money ? In Episode 109 of the Because Football Podcast, we dive into one of the most...

In Episode 108 of the Because Football Podcast, we chat with Luiz Gomes, a sports marketing executive with 10+ years of expertise leading sponsorship, media and event portfolios across global properties and agencies. He...

How can you build your brand by creating better content through more engaging stories without feeling overwhelmed or stuck? Most clubs, athletes, and sports brands know they should be creating content. Few actually know...

You might not think American soccer has contributed anything to the world of football - but this conversation will change your mind. In Episode 106 of the Because Football Podcast, we talk with seasoned sports marketer...

We are obsessed with soccer stories on this podcast - but we have been neglecting the youth! This episode changes that and focuses on how we can pass on our love of the game to the next generation of soccer fans. In...

How can investing in the local community develop talent, increase trust, and build revenue for a brand new soccer club? In Episode 104 of the Because Football Podcast, we talk with Noah Toumert, Director of Foundation...

What does it take to build a professional soccer club from scratch in a market nobody expected? In Episode 103 of the Because Football Podcast, we learn from Brad Stith, Co-Founder and CEO of Athletic Club Boise, a new...

Every global soccer club, league, and brand wants a piece of the American market - but how can they actually grow in a competitive sports landscape? And importantly, how can that league convince American brands to...

How can professional soccer clubs connect to new potential fans, maintain relevance, and foster local community pride? San Jose Earthquakes of the MLS have an idea - influencer marketing deployed across their digital...

What happens when you bring a CMO from Buick and Hanes into professional soccer? In Episode 100 of the Because Football Podcast, we chat with Sandra Moore, Chief Marketing Officer of Sporting Kansas City of MLS. After...

In Episode 99 of the Because Football Podcast, we discuss the rapid, massive change that has occurred in sports technology, particularly in the world of professional football, and the importance of relationship building...

What if the biggest thing holding your club back isn't the product on the pitch but the lack of a clear, open conversation with fans? In Episode 98 of the Because Football Podcast, we chat with Jim McCarthy about...

In Episode 97 of the Because Football Podcast, we chat with Isabel Freedman, Emerging Technology Partnerships Lead at Wasabi Technologies. Isabel shares how she leads go-to-market strategy for emerging technologies...

Professional soccer clubs often neglect storytelling because they lack the patience to trust an asset that doesn't always show an obvious ROI on the spreadsheet - but which is central to building trust and relationships...

In Episode 95 of the Because Football Podcast, we chat with Shawn Francis, Executive Creative Director for North America at COPA90. Shawn Francis has spent over 15 years figuring out how culture actually connects people...