
Beauty in Five
L'Oréal Passes LVMH, Neutrogena Brings Bemotrizinol to Mass
L'Oréal overtakes LVMH as France's most valuable company. L'Oréal now outranks LVMH by market value, per NEWS.am STYLE, a sign of how investors weigh beauty against a luxury sector under sales pressure. ( NEWS.am STYLE ) Neutrogena launches sunscreens using newly FDA-approved BEMT filter. Neutrogena's new formulations are among the first US sunscreens built on bemotrizinol, per Cosmetics Business, the first new UV filter approved in over 25 years. ( Cosmetics Business ) Puig to take full control of ISDIN after 50-year joint venture. Puig has agreed to buy Esteve's 50% stake in ISDIN, per Premium Beauty News, consolidating dermocosmetics as a growth pillar. ( Premium Beauty News ) e.l.f. enters Brazil as Sephora exclusive. e.l.f. Cosmetics has launched in Brazil exclusively with Sephora, per Global Cosmetics News, the retailer's first mass colour cosmetics brand there. ( Global Cosmetics News ) Also moving today: Shiseido Sues Aldi China Over LACURA Lookalike Beauty Product ( Global Cosmetics News ) Canada's prestige beauty market grows 6% in H1 2026, driven by hair care ( Premium Beauty News ) Is Colgate-Palmolive seeking to divest some of its personal care brands? ( Cosmetics Business , Global Cosmetics News ) Kimberly-Clark Prepares Asset Sales to Secure EU Approval for US$40 Billion Kenvue Deal ( Global Cosmetics News ) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com

