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Hosted by Allyssa Megan · 🇺🇸 US · EN-US · 14 episodes
Established thought leaders with verified media credentials.
Beauty Business Breakdowns: The PodcastI’m Allyssa 👋🏾 PR founder, brand strategist, and your guide to the business of beauty. As the founder of MEG PR, I’ve spent years turning brands into cultural powerhouses, backed by an MBA and advanced marketing training from UPenn. Think of my channel, Beauty Business Breakdowns, as the "Wall Street Journal of Beauty." Whether you're building a brand or just obsessed with the beauty and business world, I break down the strategy, consumer psychology, and business moves that determine which brands dominate and which disappear.
Allyssa Megan hosts Beauty Business Breakdowns, a business show with 14 episodes published.
How did Alix Earle, a college student from New Jersey, transform from a "Get Ready With Me" TikToker into the CEO of a multi-million dollar beauty empire, while former icons like Addison Rae and Charli D’Amelio saw their
Why is an 8-year-old using anti-aging retinol? Welcome to the $4 billion beauty industry for kids. In this video, we’re going inside the "Sephora Kids" phenomenon to uncover how we went from Barbies to Skincare. We explo
How did Bath & Body Works, once the undisputed royalty of American Mall retail, become victim to their own discounts?! Bath & Body Works launched alongside giants like Victoria’s Secret, Abercrombie & Fitch, and Express.
Selena Gomez was quietly falling apart, then she launched a beauty brand... In this video, we break down the rise of Rare Beauty, how Selena’s personal struggles shaped the brand, and why some people are now questioning
The era of luxury beauty is over. For years, brands like Chanel and Dior sold a dream of aspiration, but now they're being replaced by drugstore dupes and viral TikTok trends. In this video, we uncover how the beauty ind
Ami Colé, Youthforia, Beautycounter: once hailed as the future of beauty, now all gone. So what really happened to these beloved indie beauty brands? In this video, we're diving deep into the dramatic rise and sudden fal
Today, we're uncovering the real story behind Glossier's ongoing crisis. From founder Emily Weiss's departure amidst a toxic workplace scandal to the stunning resignation of her replacement, CEO Kyle Leahy, this video br
The med spa industry is a multi-billion dollar business, but beneath the glossy surface of Botox and IV drips lies a dark secret: "Ghost Doctors." In this video, we uncover how a dangerous legal loophole allows unqualifi
How did a 15-year-old YouTuber create a sold-out skincare line at Sephora? ✨ Dive into the inspiring journey of Salish Matter, daughter of photographer Jordan Matter, as she launched "Sincerely Yours" – a dermatologist-d
Revlon’s collapse marks the end of an era for traditional beauty brands like Estée Lauder. In this deep dive, we explore how celebrity entrepreneurs, influencer beauty brands, and new indie founders are reshaping the ind
Kim Kardashian’s beauty brand was everywhere...until it wasn’t. From viral launches and million-dollar deals to legal drama and a total brand shutdown, this episode unpacks what really went down with KKW Beauty… and how
From losing big retail deals at Sephora to shutting down completely, a lot of influencer beauty brands are crashing hard. Even with millions of followers and viral TikTok videos, many influencers struggle to keep their b
The Kosas mold scandal and Herbivore Pink Cloud recall have shattered the illusion of "clean" beauty. Was the entire movement, championed by brands like Gwyneth Paltrow's Goop and the Clean at Sephora seal, just a $6 bil
How did a brand built entirely on “copying” luxury favorites become a $1 billion empire? While most influencer beauty brands are struggling to stay relevant, MCoBeauty has done the unthinkable, building a global business
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Beauty Business Breakdowns is hosted by Allyssa Megan. The show is categorised under business (marketing) and has published 14 episodes.
Beauty Business Breakdowns has published 14 episodes.
Beauty Business Breakdowns regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Beauty Business Breakdowns average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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