
Episode #4
The BIGGEST Longevity Mistake Most Brands Make
<p><b>Guest:</b> Dr. Brent Ridge, co-founder of Beekman 1802 & co-author of </p><h1>G. O. A. T. Wisdom : How to Build a Truly Good Business from the Founders of Beekman 1802</h1><p>by Ridge, Brent / Kilmer-Purcell, Josh</p><p> <b>Series:</b> Beauty & Longevity</p><p>Most brands chase trends. The ones that last build depth. In this episode, we unpack the #1 mistake beauty and wellness brands make in “longevity”, confusing a viral product with a real brand and how to fix it.</p><p>Dr Brent Ridge joins me to talk about two sides of longevity:</p>the scienc...






