Beauty and the Biz

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. H

Beauty and the Biz is a business podcast hosted by Catherine Maley, MBA, with 381 episodes on record and a Required Pod Score of 80.

Catherine Maley, MBA hosts Beauty and the Biz, a business show with 381 episodes published.

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  Episode #382

  Would You Buy a Retiring Surgeon's Practice? — Jonathan Kaplan, MD (Ep. 382)

  Oct 2, 202644 minS1

  Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ Dr. Kaplan tracked what happened after he took over a San Francisco practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Jonathan Kaplan, MD, shares his journey and answers the question, "Would You Buy a Retiring Surgeon's Practice?" To begin with, if a retiring plastic surgeon offered to sell you their practice, what would you actually be buying? Specifically, Dr. Jonathan Kaplan faced that exact question. Moreover, this board-certified plastic surgeon moved from Baton Rouge to San Francisco to purchase a clinic. Initially, the practice featured an established location, injectable patients and an accredited operating room. Subsequently, they settled on a selling price of $191,000. However, Dr. Kaplan did not assume the retiring surgeon's patients would become his patients. Then, five years later, he checked the numbers. Surprisingly, only 6.8% of the previous surgeon's patients had returned to see him at least once. Nevertheless, Dr. Kaplan calculated a 312% return on his investment. Ultimately, the "Would You Buy a Retiring Surgeon's Practice?" episode reveals exactly why the deal worked. Indeed, the lesson is in the details: First, the operating room was an asset he could use immediately. Additionally, he could collect facility fees along with his professional fees. Finally, the seller priced the practice around its nonsurgical revenue without assuming the surgical patients would transfer. Furthermore, Kaplan explains what he would question if a surgeon were buying a practice today. Particularly, he would scrutinize one priced largely on goodwill. Unquestionably, buying a practice is one way to grow faster. Consequently, knowing the real assets and returning patient metrics is very useful. Therefore, this knowledge helps whether you are buying, selling or building your own clinic. P.S. Incidentally, are you thinking about buying a practice or adding a new profit center? Also, my new book, "Beauty and the Biz Practice Growth Playbook," helps you assess your current services. Additionally, it helps you consider new revenue opportunities. Finally, you can get your copy here. Resources for Plastic Surgeons: Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" LET'S CONNECT: Instagram: https://bit.ly/4aVlqZn LinkedIn: https://bit.ly/4anhDny Visit Dr. Kaplan's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

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  Episode #381

  How to Build a Stable Team — Christopher C. Jeffries, MD (Ep. 381)

  Sep 25, 202643 minS1

  Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ Interestingly, one of his best leadership strategies has nothing to do with compensation. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Christopher Jeffries, MD, who has a medical spa and surgical practice in Michigan, explains how to build a stable team. Certainly, Dr. Christopher Jeffries is a board-certified plastic and reconstructive surgeon. Additionally, he built a healthy two-location practice and med spa in Traverse, Michigan. However, he did not accomplish this success alone. Specifically, one concept stood out during this "How to build a stable team" "podcast" interview. Namely, he develops good people rather than expecting fully developed hires. For instance, his practice manager is a perfect case study. First, she started working at the front desk. Next, she moved into a medical assistant role. Then, she learned different areas of the practice. Eventually, she became his practice manager. Furthermore, Dr. Jeffries made an interesting point about her career path. Otherwise, she probably would have left if they kept her in the original job. Instead, they consistently gave her new opportunities to grow. Truly, that is an important lesson right now. Currently, good employees are extremely difficult to find and keep. Undoubtedly, retaining your best people is not always about paying them more money. Rather, it involves recognizing their full potential. Also, it requires giving them a clear path to advance. Therefore, take another look at your current staff. Ideally, do this before looking outside your practice for your next great team member. Indeed, you might already employ an exceptional worker. Basically, they just need a bigger opportunity to shine. Ultimately, building a great practice means building a great team. Moreover, top doctors share their best lessons in "The Plastic Surgery Practice Growth Playbook". Consequently, they discuss hiring, developing and keeping the right people. Finally, you can get your copy here. Resources for Plastic Surgeons: Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" LET'S CONNECT: Instagram: https://bit.ly/4aVlqZn LinkedIn: https://bit.ly/4anhDny Visit Dr. Jeffries' Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

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  Episode #380

  He Went 100% Cosmetic in 2 Years — Ravi Somayazula, DO (Ep. 380)

  Sep 18, 202641 minS1

  Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ Initially, he reduced the insurance volume first, and then he built the practice he actually wanted. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Ravi Somayazula, DO explains how at his Houston, TX plastic surgery practice, he went 100% cosmetic in 2 years. First, Dr. Ravi Somayazula finished his plastic surgery fellowship with a perfectly reasonable plan. Specifically, he wanted to operate, work hard and eventually build a cosmetic practice in Houston. Next, his wife asked how he planned to make that happen. Unsurprisingly, his answer was simple. Basically, he was a fellowship-trained plastic surgeon. Therefore, the cosmetic patients would surely come. However, her response was blunt. Explicitly, she stated, "You're an idiot." Ultimately, that conversation became a turning point. Instead, Dr. Ravi reduced his insurance volume to make room to build. Consequently, he stopped dividing his attention among reconstructive surgery, hand surgery and his desired cosmetic work. Amazingly, within two years, his practice went from 100% reconstructive to 100% cosmetic. Indeed, "He Went 100% Cosmetic in 2 Years" as discussed in this "audiocast". Currently, he operates from his 25,000-square-foot building. Notably, this facility includes: First, "Body by Ravi Plastic Surgery and Associates" operates here. Secondly, "RISE Med Spa" is located inside. Additionally, a two-operating-room accredited surgery center provides surgical space. Finally, there is space for additional surgeons and complementary medical tenants. Specifically, we talk about the focus, financial patience and leadership required to make that transition. Moreover, we discuss why a busy solo surgeon can become trapped by success. Similarly, we explore what it takes to build something larger than one operating schedule. Next, discover which work Dr. Ravi had to let go of first. Subsequently, the practice he wanted could successfully replace it. Interestingly, one of his biggest growth lessons was not about surgery or advertising. Rather, it was learning to become a better leader. Ultimately, he learned to hire people with an ownership mentality. Additionally, Dr. Ravi's experience is one of many examples of practice growth. Therefore, successful surgeons clearly think differently. Recently, I collected the most useful lessons from 175 surgeon interviews. Consequently, you can find these insights in my new book, "Plastic Surgery Practice Growth Playbook." Finally, you can get your copy here. Resources for Plastic Surgeons: Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" LET'S CONNECT: Instagram: https://bit.ly/4aVlqZn LinkedIn: https://bit.ly/4anhDny Visit Dr. Somayazula's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

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  Episode #379

  2 Locations in 5 Years — Here's How She Did It — Stephenie Poris, MD (Ep. 379)

  Sep 11, 202639 minS1

  Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ Stephenie Poris, MD, explains how she built 2 locations in 5 years and here's a detailed account on how she did it. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Initially, Dr. Stephanie Poris went straight from fellowship into private practice. Subsequently, she learned the business as she grew. Admittedly, many surgeons consider themselves poor businesspeople. However, this "Beauty and the Biz Podcast" guest rejected that limiting belief. Specifically, Dr. Stephanie Poris is a board-certified plastic surgeon. Currently, she operates a private practice in Orlando and Winter Park, Florida. Previously, she went directly from fellowship into private practice five years ago. Today, she has two locations. Additionally, she manages a thriving med spa and a growing team. Furthermore, she owns an in-house operating facility. Nevertheless, her journey interested me the most. Initially, Poris lacked a large management team. Instead, she acted as the surgeon, owner and manager for four years. Also, she served as the IT person and handled everything in between. Consequently, this forced her to learn essential skills. First, she learned where the money was going. Next, she figured out practice operations. Then, she discovered how to hire and manage staff. Afterward, she evaluated risk. Ultimately, she recognized when to delegate. Then, an unusual opportunity arose. Consequently, she doubled her staff and space almost overnight. Additionally, she gained an operating room. Unquestionably, such rapid growth brings risk. Moreover, it increases overhead and creates new headaches. Accordingly, we discuss everything in this week's "Beauty and the Biz Podcast." Undoubtedly, you will relate to this episode. Specifically, this applies if you want to grow without losing control of your practice. Importantly, Poris noted that surgeons are well-prepared for business leadership. Indeed, they are better prepared than they realize. Absolutely, I agree with her observation. Finally, I built a quick calculator for surgeons. Specifically, you can see the value of three additional monthly surgeries. Therefore, calculate your potential revenue here : Resources for Plastic Surgeons: Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" LET'S CONNECT: Instagram: https://bit.ly/4aVlqZn LinkedIn: https://bit.ly/4anhDny Visit Dr. Poris' Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

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  Episode #378

  Specialization + Reputation = New Patients — Peter Capizzi, MD (Ep. 378)

  Sep 4, 20261 hourS1

  Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ ⬇️ ➡️ Peter Capizzi, MD, a double board-certified plastic surgeon, explains how specialization + reputation = new patients. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How becoming known for something specific can strengthen your authority, visibility and patient demand. First, Dr. Peter Capizzi is a board-certified plastic surgeon. Currently, he operates a private practice in Charlotte, North Carolina. Notably, he has worked there for more than 20 years. Previously, someone gave him a valuable piece of advice. Essentially, this advice helped shape his current practice. Specifically, he learned to get really good at one thing. Instead, Dr. Capizzi narrowed his professional focus. Ultimately, breast surgery became a major part of his identity. Consequently, his reputation grew around this specialty. Undoubtedly, that specialization did something important. Furthermore, it made his expertise clear to prospective patients. Specifically, they easily understood his primary focus. However, expertise alone was never enough. Therefore, Dr. Capizzi spent years building his brand. Presently, his practice boasts a 4.8 rating from 649 online reviews. Additionally, he has decades of social proof. Moreover, he makes a six-figure marketing investment. Incidentally, hundreds of overwhelmingly positive reviews look great. Surprisingly, an occasional imperfect review makes them more believable. Truly, that offers a useful reminder for plastic surgeons. Often, many doctors still try to be everything to everybody. Conversely, growth comes from doing the exact opposite. First, you must narrow the message. Next, you must build authority around it. Then, you should consistently focus right there. Now, imagine a prospective patient saw your name today. Realistically, could they immediately tell your known specialty? Otherwise, your positioning might work against your marketing. Ultimately, you must remember that "Specialization + Reputation = New Patients." Finally, you might feel unsure about your current positioning. Alternatively, it helps or limits your overall growth. Therefore, you should reserve a Practice Performance Audit. Accordingly, we will identify your biggest practice opportunities. Reserve yours today. Resources for Plastic Surgeons: Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su Visit Catherine Maley: https://bit.ly/4eFlLR6 Enjoy, Catherine Maley, MBA Author, Consultant and Host of "Beauty and the Biz" LET'S CONNECT: Instagram: https://bit.ly/4aVlqZn LinkedIn: https://bit.ly/4anhDny Visit Dr. Capizzi's Website #BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

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