Hosted by Steve Fretzin · 🇺🇸 US · EN · 600 episodes
Established thought leaders with verified media credentials.
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
Steve Fretzin hosts BE THAT LAWYER, a business show with 600 episodes published.
What if your legal career didn’t have to feel like a grind, you just survive? In this episode, you’ll learn how to pause time, beat burnout, and intentionally design a solo practice and life that actually fit you. In thi
What happens when a big law partner walks away from a “wonderful job” to build an AI-powered solo practice? In this episode, you’ll hear how one construction lawyer is using AI to slash hours of work to minutes—and why l
Tired of paying for “more clicks” and getting zero real cases? In this episode, you’ll hear how strategic market research, real social proof, and case-study-driven content can turn a law firm website into a revenue engin
A potential client rarely picks up the phone to call a law firm on their best day—and how that first moment is handled can make or break the relationship. In this episode, you’ll learn how to turn branding, digital footp
Stuck on the “wrong mountain” in your legal career but unsure what to do next? In this episode, career coach and former lawyer Sherry Mason breaks down how ambitious attorneys can separate prestige from true fulfillment,
In this episode, you’ll hear how an immigrant entrepreneur leveraged authenticity, storytelling, and smart content strategy to turn a resume platform into a powerful engine for referrals, hiring, and personal brand. In t
Law firms are spending heavily to recruit great lawyers, then losing them because of broken culture, unclear paths, and weak leadership. In this episode, discover how intentional hiring, smart onboarding, and authentic l
Learn how to turn complex legal services into clear, compelling marketing that actually converts. In this episode, you’ll hear practical strategies for repurposing content, strengthening your online presence, and buildin
What would you be willing to risk for “full aliveness”? In this episode, leadership coach Clay Stelzer unpacks radical responsibility, unconscious fear patterns, and how courageous self-awareness can transform the way yo
Trapped in a “successful” legal career that still feels miserable? In this episode, Scott Mason reveals how toxic myths, rigid roles, and fear-based stories quietly sabotage lawyers’ happiness, business development, and
Trapped in a “successful” legal career that still feels miserable? In this episode, Scott Mason reveals how toxic myths, rigid roles, and fear-based stories quietly sabotage lawyers’ happiness, business development, and
The real challenges begin when your solo practice finally starts to take off. In this episode, you’ll learn how to manage growth, hire wisely, protect your time, and build a profitable, sustainable firm instead of drowni
The real challenges begin when your solo practice finally starts to take off. In this episode, you’ll learn how to manage growth, hire wisely, protect your time, and build a profitable, sustainable firm instead of drowni
Thinking about going solo but stuck in anxiety and overplanning? In this episode, two lawyers who successfully left prosecution and big law share the real math, mindset, and first 90‑day moves that make or break a new so
Thinking about going solo but stuck in anxiety and overplanning? In this episode, two lawyers who successfully left prosecution and big law share the real math, mindset, and first 90‑day moves that make or break a new so
What happens when a trial lawyer stops replicating the traditional firm model and starts treating her practice like a business? In this episode, Simone Fulmer Gaus shares the five-part framework that took her from burnou
What happens when a trial lawyer stops replicating the traditional firm model and starts treating her practice like a business? In this episode, Simone Fulmer Gaus shares the five-part framework that took her from burnou
Most lawyers are taught to color inside the lines until they realize that won’t build the book of business they want. In this episode, you’ll learn how to move from random acts of marketing to a focused, scalable rainmak
Most lawyers are taught to color inside the lines until they realize that won’t build the book of business they want. In this episode, you’ll learn how to move from random acts of marketing to a focused, scalable rainmak
In a world where technology and AI are reshaping legal services, simply doing great work is no longer enough. In this episode, you’ll learn how leveraging content, personal brand, and community can keep you relevant, vis
Jeremy Baker
combat veteran, PTSD survivor, debut crime fiction author · Elevate Life Church
4 appearances on this show
Jordan Ostroff
4 appearances on this show
Elise Holtzman
founder · The Lawyer’s Edge®
2 appearances on this show
Susan Guthrie
top divorce attorney, mediator, host of Divorce & Beyond
2 appearances on this show
Danny Decker
Cofounder · Spotlight Marketing & Branding
1 appearance on this show
Megan Hargroder
Legends Legal Marketing
3 appearances on this show
Armando Leduc
CEO · Leduc Entertainment
1 appearance on this show
Leah Miller
former litigation paralegal, firm administrator, CFO, founder of fractional CFO company · Firmly Profits
2 appearances on this show
Gary Miles
attorney and success coach · Amdocs
1 appearance on this show
Brooke Lively
visionary law firm strategist, serial entrepreneur, EOS Implementer · Cathedral Capital
2 appearances on this show
Noel Andrews
1 appearance on this show
Jay Harrington
Legal Business Development, Marketing, and PR Expert · Harrington Communications
1 appearance on this show
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BE THAT LAWYER is hosted by Steve Fretzin. The show is categorised under business (marketing) and has published 600 episodes.
BE THAT LAWYER has published 600 episodes.
BE THAT LAWYER regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
BE THAT LAWYER is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
BE THAT LAWYER hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of BE THAT LAWYER average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates BE THAT LAWYER's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 12 days ago.
