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Be Meaningful

Hosted by meaningful · business · EN · 23 episodes

About this Podcast:

Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.Reach out to us at podcast@bemeaningful.cohttps://bemeaningful.co

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

18%

Guest openness

Selective

80/100
Required Score

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Questions about Be Meaningful

What is Be Meaningful about?

Be Meaningful is more like a brand consultation disguised as a podcast. In each episode, the partners of new branding agency Meaningful invite a CEO, CMO or a founder to discuss their brand. These candid conversations explore the vision, challenges and opportunities through the lens of marketing in a world of constant change and immutable human truths.

What has Be Meaningful covered recently?

Recent episodes include "Stephan Czypionka - Former CMO of CJ Foods" (30 September 2026, 30 minutes), "Malinda Sandman - CMO of Typeform" (31 May 2026, 42 minutes), and "Meghann McNally - CMO of The Wrench Group" (30 April 2026, 49 minutes).

How often does Be Meaningful publish?

Be Meaningful publishes roughly every few months, with episodes averaging 44 minutes across 23 episodes.

How hard is it to get booked on Be Meaningful?

Booking probability for Be Meaningful is 18%, and the host is rated Selective on guests. Be Meaningful requires a Pod Score of 80 or higher. Be Meaningful's contact route on record: public web form.

Who should pitch Be Meaningful?

The strongest fits for Be Meaningful are Marketing, Advertising & PR. Be Meaningful has a business audience.

About the host

Be Meaningful is a business show with 23 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Be Meaningful

    Stephan Czypionka - Former CMO of CJ Foods

    Sep 30, 202630 min

    In this episode the founders of Meaningful and Sarah Emmanuel-Cheong chat with Stephan Czypionka , Former Global CMO of Korean package goods giant CJ Chiel Jedang . They discuss how success for a global brand requires...

  • Episode #14

    Malinda Sandman - CMO of Typeform

    May 31, 202642 minS3

    This episode has Brian and Bōggie talking with Malinda Sandman , Vice President & Head of Global Marketing for Typeform . They talk about how to elevate engagement from data collection to customer experience, and how AI...

  • Episode #13

    Meghann McNally - CMO of The Wrench Group

    Apr 30, 202649 minS3

    In this episode, Brian and Bōggie connect with Meghann McNally , CMO of The Wrench Group , a company that provides home services through local contractors under an enterprise model. We get to the heart of their brand...

  • Episode #12

    Ilona Aman - Former CMO of Athleta

    Dec 31, 202553 minS3

    In this episode, we get chatty with Ilona Aman , who was just leaving her role as CMO of Athleta. The conversation covers a lot of ground, from pioneering a product category to creating a brand to pursuing career goals...

  • Episode #11

    Jeremy Soine - CEO of Face Reality

    Nov 6, 202550 minS3

    In this episode, Brian and Bōggie spend time with Jeremy Soine , CEO of Face Reality, a company that offers clinically-proven treatment for acne. In addition to sharing some surprising facts about the size of the...

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  • Episode #10

    Brett Hannath - CMO of Intel

    Aug 12, 202548 minS3

    What happens when the brand you inherit helped define an entire industry? In this episode of Be Meaningful , we sit down with Brett Hannath , Chief Marketing Officer at Intel , to talk about the challenge—and...

  • Episode #9

    Karl Van der Waerden - CMO of Gigamon

    Feb 4, 202553 minS3

    <p>In this episode, we sit down with Karl Van der Waerden, CMO of Gigamon, to explore the cutting-edge world of cybersecurity and deep observability. Karl shares how Gigamon is shaping a new category in tech, providing...

  • Episode #8

    Marcelo Kertesz - CMO of Manscaped

    Jan 28, 202542 minS3

    <p>In this episode of Be Meaningful, we sit down with Marcelo Kertesz, CMO of Manscaped, to explore the unique balancing act of blending humor with quality. Marcelo shares how Manscaped has redefined personal care by...

  • Episode #7

    Stephanie Glickman - Head of Audience Engagement Team at Pfizer

    Jan 16, 202544 minS3

    <p>In this episode of Be Meaningful, we talk with Stephanie Glickman, Head of Audience Engagement Team at Pfizer, about building trust and authenticity in a fragmented digital world. Stephanie shares how she’s shaping...

  • Episode #6

    Maggie Lower - Global CMO of ABC Fitness

    Jan 3, 202540 minS3

    <p>In this episode, we sit down with Maggie Lower, Global CMO of ABC Fitness, the largest fitness tech company you’ve never heard of. Maggie shares her vision for redefining wellness—taking it beyond the gym to embrace...

  • Episode #5

    Bernadette Farag - President & Chief Marketing Officer of Osmow's

    Dec 18, 202440 minS3

    <p>What makes a restaurant more than just a place to eat? In this episode of Be Meaningful, we sit down with Bernadette Farag, President and CMO of Osmow's Shawarma, a fast-growing Canadian fast food mediterranean chain...

  • Episode #4

    Albert Owusu-Asare - Co-founder and CEO of Cadana

    Nov 1, 202443 minS3

    <p>A lot of companies talk about “doing well by doing good.” But Cadana is actually doing it. We spent some time with Co-founder and CEO Albert Owusu-Asare talking about his payroll infrastructure platform created for...

  • Episode #3

    Joy Allen-Altimare - Global CMO of Saucony

    Oct 23, 202435 minS3

    <p>Five weeks into her role as Saucony’s Global CMO, Joy Allen-Altimare found time to sit with us to discuss her ambitions with the 126-year-old brand that straddles running, footwear and fashion. She shares her...

  • Episode #1

    Wilson Smith - Design Director - Nike Footwear

    Oct 2, 20241h 1mS3

    <p>Few of us are fortunate to work on a brand like Nike. And even fewer actually had a hand in creating the product that made it famous. So we consider ourselves extremely fortunate to spend an hour or so with Wilson...

  • Episode #6

    Peter Greer - President and CEO of Hope International

    Sep 17, 202450 minS2

    <p>We wanted to start the new year with some good news. So we invited Peter Greer, President and CEO of Hope International to talk about the 25-year-old organization’s mission, success and future goals. At the core of...

  • Episode #5

    Lauren Wright - Founder of Natural Nipple

    Sep 12, 202456 minS2

    <p>It’s not every day that two guys talk about breast feeding. But in this episode, that’s exactly what Brian and Bōggie do with Lauren Wright, founder of Natural Nipple, a data-driven bottle system that grows as your...

  • Episode #4

    Sarah Bay-Cheng - Dean of Arts, Media, Performance and Design at York University

    Sep 6, 202443 minS2

    <p>Brian and Bōggie sit down with Sarah Bay-Cheng, Dean of Arts, Media, Performance and Design at York University in Toronto. They discuss messaging and branding as technology-driven change is changing the ROI of higher...

  • Episode #3

    Carolyn Li Ming - Founder of Li Organics

    Jul 18, 202446 minS2

    <p>As a professional model with sensitive skin, Carolyn Li Ming struggled to find skin care that was free of synthetics and alcohol. So she dusted off her degree in Neuroscience and developed Li Organics, a plant-based...

  • Episode #2

    Lissy Alden - Founder of MYNDY

    Jul 12, 202422 minS2

    <p>Life has its ups and downs. The goal is to navigate it in a healthy and rewarding way. So we sat down with Lissy Alden, Founder of MYNDY, a startup focused on mental fitness. Which is not to be confused with mental...

  • Episode #1

    Sam Coxe and Elli Hanson - Founders of Flaus

    Jul 6, 202440 minS2

    <p>Is it possible to talk about flossing for 40 minutes? If it’s with Sam Coxe and Elli Hanson you can. They’re the energetic founders of Flaus, the first electric flossing device. (Hard to believe nobody’s done this...

Guest Appearances

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